How Good Values Attract Good People (AA-ISP Chicago 2013)
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This document provides tips for job seekers on using social media effectively in their job search. It emphasizes presenting an online personal brand through a professional LinkedIn profile with a complete bio, profile picture, customized URL, articles in the home feed, and endorsements and recommendations from others. It suggests engaging on social media by tracking conversations and commenting respectfully while maintaining a balance of professional and personal content. The document encourages job seekers to optimize their discoverability online by including hashtags and ensuring their name has search results on Google. It highlights the importance of social networks in recruiting, with many employers using sites like LinkedIn and rejecting candidates based on their online profiles and activities.
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How Good Values Attract Good People (AA-ISP Chicago 2013)
- 1. How Good Values Attract Good People
- 2. Ralph Barsi Inside Sales Manager InsideView @rbarsi in/ralphbarsi
- 4. People Pipeline Account Executive Lead Gen (Outbound) Lead Qual (Inbound)
- 5. Employers (and Managers)
- 8. Meet the Sharks (& Their Net Worth) Mark Cuban Kevin O’Leary Robert Herjavec $2.5B $300M $100M Daymond John Barbara Corcoran $250M $40M abc.go.com/shows/shark-tank celebritynetworth.com
- 9. squidoo.com
- 12. “This job isn’t for everyone, and we beg your patience with us as we work to find someone with a very particular set of skills and goals…” “We all work with goals, independence and very little oversight. We push people to make big promises and then to keep them.” “Deadline for applications is noon on January 15, 2013. One application per person, get it right the first time!”
- 13. Questions You Might Answer Don’t answer them all, but help us understand where your skills lie, how you see, what you do, and why. Point to your personal website. Show us work you’ve done on the clock and how you made it work. Point to a blog post that changed the way you think about connecting with people. Have you created anything worth watching on Vimeo or YouTube? Where do you work now? What’s great about it? Find a particularly lame example of UX on the web and fix it into something better than good. Four book covers you think are both effective and beautiful. Are you restless? What do you do in your spare time that leaves a trail and makes an impact? Show us some of the projects that you’ve led that have shipped and made an impact. And be sure to share your salary needs and geography as well.
- 15. People go where they’re celebrated, not tolerated.
- 16. How good is your organization? How good are you? On recognition and reward? 35% of workers (& 30% of CXOs) cited frequent recognition of accomplishments as the most effective non-monetary reward. On mentorship? 70% of Fortune 500 Companies offer mentorship programs. On great management? The #1 reason people leave their jobs. They don’t leave the company, they leave the people. On orientation & onboarding? 75% of US CEOs & 70% of global CEOs invest in training to ensure a pipeline of qualified employees. On culture? 71% of the workforce is disengaged, causing US businesses $300B annually. Does your reputation precede you?
- 18. Employees (Ok, all of you)
- 20. Wouldn’t it be great to “get the call?” On June 18th, I got the call. “I’m doing a CEO search. It’s a Fortune 500 company. It’s in the consumer Internet space. It’s in Silicon Valley – you wouldn’t even have to move. It’s the perfect job for you. The board is asking for you by name. Are you interested? It’s Yahoo.” Marissa Mayer http://on.mash.to/175CpS1
- 21. Stand Out 40% of employers now do social media background checks 65% of all job openings are filled through internal employee movements & referrals 80%+ use LinkedIn for recruiting & research for candidates 1 of 3 employers rejected candidates, based on what they read about them online 86% of employers say candidates must make online profiles more employer-friendly
- 22. Be Present The Google Search “If you Google yourself and there are no search results, do you really exist?”
- 23. Walk the Walk The Résumé Shows results, outcomes. (Averaged 132% of plan.) (Included highlights.)
- 24. Expose Your Brand to the Marketplace Describe your brand (Bio) Smile! (Profile Picture) 80% professional tweets, Personalize your URL (Contact Info) 20% personal tweets Share articles (Home Feed, Activity) Track conversation trends & engage (Hint: Use HootSuite) Tell us about you (Summary) Be yourself, for the love of God! Let others tell us, too! (Endorsements, Recommendations) Include hashtags (#) to categorize your tweets Where else do you add value? (Organizations, Groups)
- 25. Thank You! Ralph Barsi InsideView @rbarsi in/ralphbarsi