The document discusses innovation in learner support services through social media for a Master of Distance Education & E-Learning program. It analyzes the program's social media support suite, which includes blogs, wikis, videos, social networking, and other initiatives. Key lessons learned are that there needs to be active leadership, outreach to students, integrating tools creates synergy, and students want involvement if given support and direction. The social media suite helped create an integrated community, enable sharing of information, and establish long-lasting professional relationships.