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Neo Technology, Inc Confidential
GraphConnect 2013
graphs are everywhere
Emil Eifrem
@emileifrem
#graphconnect
Neo Technology, Inc Confidential
Neo Technology, Inc Confidential
“Five richest big data sources on theWeb
include social graph, intent graph,
consumption graph, interest graph and
mobile graph.”
http://www.forbes.com/sites/ericsavitz/2012/10/23/gartner-top-10-strategic-technology-trends-for-2013/
- Gartner:“Top 10 Strategic Trends For 2013,” Oct 2012
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“[I]t is arguable that graph databases will have a
bigger impact on the database landscape than
Hadoop or its competitors.”
- Bloor Research, May 2012
http://www.bloorresearch.com/blog/IM-Blog/2012/5/graph-databases-nosql.html

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๏a sample social graph
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New Opportunities for Connected Data - Emil Eifrem @ GraphConnect Boston + Chicago 2013

  • 1. Neo Technology, Inc Confidential GraphConnect 2013 graphs are everywhere Emil Eifrem @emileifrem #graphconnect
  • 2. Neo Technology, Inc Confidential
  • 3. Neo Technology, Inc Confidential “Five richest big data sources on theWeb include social graph, intent graph, consumption graph, interest graph and mobile graph.” http://www.forbes.com/sites/ericsavitz/2012/10/23/gartner-top-10-strategic-technology-trends-for-2013/ - Gartner:“Top 10 Strategic Trends For 2013,” Oct 2012
  • 4. Neo Technology, Inc Confidential “[I]t is arguable that graph databases will have a bigger impact on the database landscape than Hadoop or its competitors.” - Bloor Research, May 2012 http://www.bloorresearch.com/blog/IM-Blog/2012/5/graph-databases-nosql.html
  • 5. Neo Technology, Inc Confidential “Graph analysis is the true killer app for Big Data.” - Forrester Research, Dec 2011 http://blogs.forrester.com/james_kobielus/11-12-19-the_year_ahead_in_big_data_big_cool_new_stuff_looms_large
  • 6. Neo Technology, Inc Confidential http://gigaom.com/2013/05/14/were-witnessing-the-rise-of-the-graph-in-big-data/ GigaOm, May 2013
  • 7. Neo Technology, Inc Confidential FastCompany, March 2013 http://www.fastcompany.com/magazine/174/exposing-yahoos-strategy-marissa-mayer
  • 8. Neo Technology, Inc Confidential FastCompany, March 2013 http://www.fastcompany.com/magazine/174/exposing-yahoos-strategy-marissa-mayer
  • 9. Neo Technology, Inc Confidential Ian Robinson, Jim Webber & Emil Eifrem Graph Databases h Com plim ents ofNeo Technology
  • 10. Neo Technology, Inc Confidential ?
  • 11. Neo Technology, Inc Confidential
  • 12. Neo Technology, Inc Confidential
  • 13. Neo Technology, Inc Confidential
  • 14. Neo Technology, Inc Confidential NASDAQ:ORCL Market Cap Today: ~$150B
  • 15. Neo Technology, Inc Confidential More recent examples?
  • 16. Neo Technology, Inc Confidential More recent examples?
  • 17. Neo Technology, Inc Confidential More recent examples?
  • 18. Neo Technology, Inc Confidential More recent examples?
  • 19. Neo Technology, Inc Confidential Social Graph More recent examples?
  • 20. Neo Technology, Inc Confidential Social Graph Link Graph Knowledge Graph More recent examples?
  • 21. Neo Technology, Inc Confidential Social Graph Interest Graph Link Graph Knowledge Graph More recent examples?
  • 22. Neo Technology, Inc Confidential
  • 23. Neo Technology, Inc Confidential Connected Data.
  • 24. Neo Technology, Inc Confidential
  • 25. Neo Technology, Inc Confidential Wow. But it looks like graph = social. Right?
  • 26. Neo Technology, Inc Confidential Core Industries & Use Cases: Software Financial Services Telecomm- unications Network & Data Center Management MDM Social Geo Early Adopter Segments
  • 27. Neo Technology, Inc Confidential Neo4j Adoption Snapshot Core Industries & Use Cases: Software Financial Services Telecomm- unications Network & Data Center Management MDM Social Geo Select Commercial Customers (Community Users Not Included)
  • 28. Neo Technology, Inc Confidential Core Industries & Use Cases: Web / ISV Finance & Insurance Telecomm- unications Network & Data Center Management MDM Social Geo Neo4j Adoption Snapshot Select Commercial Customers (Community Users Not Included)
  • 29. Neo Technology, Inc Confidential Neo4j Adoption Snapshot Select Commercial Customers (Community Users Not Included) Core Industries & Use Cases: Software Financial Services Telecomm unications Web Social, HR & Recruiting Health Care & Life Sciences Media & Publishing Energy, Services, Automotive, Gov’t, Logistics, Education, Gaming, Other Network & Data Center Management MDM / System of Record Social Geo Identity & Access Mgmt Content Management Recommend- ations BI, CRM, Impact Analysis, Fraud Detection, Resource Optimization, etc. Accenture
  • 30. Neo Technology, Inc Confidential So what’s this product they’re using?
  • 31. Neo Technology, Inc Confidential LIVES WITH LOVES OWNS DRIVES LOVES name:“James” age: 32 twitter:“@spam” name:“Mary” age: 35 brand:“Volvo” model:“V70” property type:“car” Graph data model
  • 32. Neo Technology, Inc Confidential Image credits:Tobias Ivarsson “Whiteboard friendliness”
  • 33. Neo Technology, Inc Confidential thobe Wardrobe Strength Joe project blog Hello Joe Neo4j performance analysis Modularizing Jython Image credits:Tobias Ivarsson “Whiteboard friendliness”
  • 34. Neo Technology, Inc Confidential Database # persons query time MySQL Neo4j Neo4j ๏a sample social graph •with ~1,000 persons ๏average 50 friends per person ๏pathExists(a,b) limited to depth 4 ๏caches warmed up to eliminate disk I/O Graph db performance
  • 35. Neo Technology, Inc Confidential Database # persons query time MySQL Neo4j Neo4j 1,000 ๏a sample social graph •with ~1,000 persons ๏average 50 friends per person ๏pathExists(a,b) limited to depth 4 ๏caches warmed up to eliminate disk I/O Graph db performance
  • 36. Neo Technology, Inc Confidential Database # persons query time MySQL Neo4j Neo4j 1,000 2,000 ms ๏a sample social graph •with ~1,000 persons ๏average 50 friends per person ๏pathExists(a,b) limited to depth 4 ๏caches warmed up to eliminate disk I/O Graph db performance
  • 37. Neo Technology, Inc Confidential Database # persons query time MySQL Neo4j Neo4j 1,000 2,000 ms 1,000 2 ms ๏a sample social graph •with ~1,000 persons ๏average 50 friends per person ๏pathExists(a,b) limited to depth 4 ๏caches warmed up to eliminate disk I/O Graph db performance
  • 38. Neo Technology, Inc Confidential Database # persons query time MySQL Neo4j Neo4j 1,000 2,000 ms 1,000 2 ms 1,000,000 ๏a sample social graph •with ~1,000 persons ๏average 50 friends per person ๏pathExists(a,b) limited to depth 4 ๏caches warmed up to eliminate disk I/O Graph db performance
  • 39. Neo Technology, Inc Confidential Database # persons query time MySQL Neo4j Neo4j 1,000 2,000 ms 1,000 2 ms 1,000,000 2 ms ๏a sample social graph •with ~1,000 persons ๏average 50 friends per person ๏pathExists(a,b) limited to depth 4 ๏caches warmed up to eliminate disk I/O Graph db performance
  • 40. Neo Technology, Inc Confidential Drivers of Graph Adoption “Why did you use a graph database for your application?”
  • 41. Neo Technology, Inc Confidential Drivers of Graph Adoption Naturally Graphy Data Complex Graph Queries Query Performance 0% 20% 40% 60% 80%
  • 42. Neo Technology, Inc Confidential Great product. What’s up next?
  • 43. Neo Technology, Inc Confidential Top 12 Month Product Themes
  • 44. Neo Technology, Inc Confidential Top 12 Month Product Themes Ease of Use
  • 45. Neo Technology, Inc Confidential Top 12 Month Product Themes Big DataEase of Use
  • 46. Neo Technology, Inc Confidential Top 12 Month Product Themes Big Data CloudEase of Use
  • 47. Neo Technology, Inc Confidential 2.0 Q2 Q3 Q4Q1 2013 Theme: Ease of Use Neo4j 2.0
  • 48. Neo Technology, Inc Confidential 2.0 • Labels. First expansion of the Property Graph model since its inception. Nodes can have one or more labels. Significantly improve power & ease of use. Q2 Q3 Q4Q1 2013 Theme: Ease of Use Neo4j 2.0
  • 49. Neo Technology, Inc Confidential 2.0 • Labels. First expansion of the Property Graph model since its inception. Nodes can have one or more labels. Significantly improve power & ease of use. • Index automation. Improve indexing ease of use, leveraging new “Label” construct Enable indexing operations through Cypher Q2 Q3 Q4Q1 2013 Theme: Ease of Use Neo4j 2.0
  • 50. Neo Technology, Inc Confidential 2.0 • Labels. First expansion of the Property Graph model since its inception. Nodes can have one or more labels. Significantly improve power & ease of use. • Index automation. Improve indexing ease of use, leveraging new “Label” construct Enable indexing operations through Cypher • REST Improvements. Improved Transactionality & Robustness Q2 Q3 Q4Q1 2013 Theme: Ease of Use Neo4j 2.0
  • 51. Neo Technology, Inc Confidential 2.0 • Labels. First expansion of the Property Graph model since its inception. Nodes can have one or more labels. Significantly improve power & ease of use. • Index automation. Improve indexing ease of use, leveraging new “Label” construct Enable indexing operations through Cypher • REST Improvements. Improved Transactionality & Robustness • Cypher performance improvements. Q2 Q3 Q4Q1 2013 Theme: Ease of Use Neo4j 2.0
  • 52. Neo Technology, Inc Confidential Theme: Big Data 2.1 Q2 Q3 Q4Q12013 Neo4j 2.1 2014
  • 53. Neo Technology, Inc Confidential Theme: Big Data 2.1 • Increase upper size limits of single-machine graph Q2 Q3 Q4Q12013 Neo4j 2.1 2014
  • 54. Neo Technology, Inc Confidential Theme: Big Data 2.1 • Increase upper size limits of single-machine graph • Performance optimizations targeting densely- connected nodes Q2 Q3 Q4Q12013 Neo4j 2.1 2014
  • 55. Neo Technology, Inc Confidential Theme: Big Data 2.1 • Increase upper size limits of single-machine graph • Performance optimizations targeting densely- connected nodes • Bulk data import improvements: easer & faster to bring large amounts of data into Neo4j Q2 Q3 Q4Q12013 Neo4j 2.1 2014
  • 56. Neo Technology, Inc Confidential Theme: Big Data 2.1 • Increase upper size limits of single-machine graph • Performance optimizations targeting densely- connected nodes • Bulk data import improvements: easer & faster to bring large amounts of data into Neo4j • Cypher performance improvements Q2 Q3 Q4Q12013 Neo4j 2.1 2014
  • 57. Neo Technology, Inc Confidential GraphConnect Boston June 10-11, 2013 | Catalyst Restaurant graphs are everywhere
  • 58. Neo Technology, Inc Confidential Your Mission: Connect. GraphConnect Boston June 10-11, 2013 | Catalyst Restaurant graphs are everywhere