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PROJECT ARA (PHONEBLOKS)
-BUILDING THE MODULAR
SMARTPHONE
What is Project Ara?
- Google’s hardware platform for
modular smartphones
- User can customize device
hardware and look
- Opens up mobile devices market
for parts
manufacturers
OVERVIEW
 PROJECT ARA IS THE CODENAME FOR AN INITIATIVE BY GOOGLE THAT AIMS TO
DEVELOP AN OPEN HARDWARE PLATFORM FOR CREATING HIGHLY MODULAR
SMARTPHONES.
 THE PLATFORM WILL INCLUDE A STRUCTURAL FRAME THAT HOLDS SMARTPHONE
MODULES OF THE OWNER'S CHOICE, SUCH AS A DISPLAY, KEYBOARD OR AN EXTRA
BATTERY.
 IT WOULD ALLOW USERS TO SWAP OUT MALFUNCTIONING MODULES OR UPGRADE
INDIVIDUAL MODULES AS INNOVATIONS EMERGE.
 THE FIRST MODEL OF THE MODULAR PHONE IS SCHEDULED TO BE RELEASED IN
JANUARY 2015.
HARDWARE ARCHITECTURE
ADVANTAGES
 LOW PRICE
 CHEAPER REPAIRS
 CUSTOMIZATION
 INCREASED LIFE
 BATTERY LIFE
 SUPPORT SPECIALISATION
DISADVANTAGES
 SIZE OF THE PHONE
 TESTING ISSUE
 DESIGN
THANK YOU
PRESENTED BY
UTTAM SINGH
56

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Google Project ara presentation

  • 1. PROJECT ARA (PHONEBLOKS) -BUILDING THE MODULAR SMARTPHONE
  • 2. What is Project Ara? - Google’s hardware platform for modular smartphones - User can customize device hardware and look - Opens up mobile devices market for parts manufacturers
  • 3. OVERVIEW  PROJECT ARA IS THE CODENAME FOR AN INITIATIVE BY GOOGLE THAT AIMS TO DEVELOP AN OPEN HARDWARE PLATFORM FOR CREATING HIGHLY MODULAR SMARTPHONES.  THE PLATFORM WILL INCLUDE A STRUCTURAL FRAME THAT HOLDS SMARTPHONE MODULES OF THE OWNER'S CHOICE, SUCH AS A DISPLAY, KEYBOARD OR AN EXTRA BATTERY.  IT WOULD ALLOW USERS TO SWAP OUT MALFUNCTIONING MODULES OR UPGRADE INDIVIDUAL MODULES AS INNOVATIONS EMERGE.  THE FIRST MODEL OF THE MODULAR PHONE IS SCHEDULED TO BE RELEASED IN JANUARY 2015.
  • 5. ADVANTAGES  LOW PRICE  CHEAPER REPAIRS  CUSTOMIZATION  INCREASED LIFE  BATTERY LIFE  SUPPORT SPECIALISATION
  • 6. DISADVANTAGES  SIZE OF THE PHONE  TESTING ISSUE  DESIGN