GlobalDots - How Website Speed Affects Conversion Rates

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This document discusses how website speed and page load times directly impact user behavior and business metrics. It notes that even small increases in load times (100-500 milliseconds) can negatively impact key metrics like searches performed, pages visited, and sales conversions. The document then introduces Yottaa's Site Speed Optimizer product as a way to cut page load times in half with no software to install by leveraging their global cloud infrastructure and patented routing technologies to automatically apply web performance optimization techniques.

The mobile first search index is happening, so what does that mean for your existing web content? How does Google's mobile first index affect SEO?

For a variety of reasons, having a fast website is critical. Not only will it prevent users from becoming frustrated while using your website, but Google has also stated that page speed is a ranking factor. Website speed is critical for website owners and SEOs, and it should be a big part of any ongoing digital marketing campaign. The importance of website speed for your website's overall SEO efforts will be discussed in this post.

Recently, Google partnered with SOASTA to train a machine-learning model on a large sample of real-world performance, conversion, and bounce data. In this talk at Velocity 2016 Santa Clara, Pat Meenan and I offered an overview of the resulting model—able to predict the impact of performance work and other site metrics on conversion and bounce rates.

Faster website loading speeds directly correlate to increased user satisfaction and business metrics like revenue and traffic. Studies show even small improvements in speed, like reducing load times by 1 second, can increase conversion rates by 2.8-4.3%. Slower sites see 5-9% drops in full page traffic and less repeat visits. Focusing page optimizations on front-end components, which account for most load time, can yield the biggest gains like Shopzilla saw moving from 6 to 1.2 seconds and Netflix reducing outbound traffic 43% with compression.

There’s no one-size-fits-all approach to metrics. In this session, Cliff Crocker and I walk through various metrics that answer performance questions from multiple perspectives — from designer and DevOps to CRO and CEO. You’ll walk away with a better understanding of your options, as well as a clear understanding of how to choose the right metric for the right audience.

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Speed is a critical component of user experience and with new front-end technologies developed, we need to ensure speed is still paid attention to. Sergey Chernyshev talks about the networking component in application speed, how cache can be used effectively and how to configure web servers and React build process to get the most out of different levels of cacheing.

If your site were one second slower, how many of your visitors would bounce? If your site were one second faster, how many additional orders would you receive? Bottom line: Do you know what one second of latency is worth to your business? Traditional approaches to performance monitoring are fatally flawed. They measure performance only in a silo, telling you how long key actions took but not putting that information into a context you can use to improve the one metric that ultimately matters: revenue. Bridging this gap requires the collection of performance and business data together, and then analyzing this data using the proper analytic methods. Using modern Real User Monitoring (RUM) techniques, Buddy Brewer will show you how to quantify the impact even one second of latency has on key business metrics like bounce and conversion rate.

Compells femte webinar i rækken bærer titlen "Mobile insigter og trends", hvor vi har fået hjælp af Tobias Jensen, Agency Development Manager for Google.

Komplett Group is a large ecommerce company that started with a monolithic architecture but is transitioning to microservices. They made several mistakes in their transition including rewriting everything at once and just adding more developers without changing their processes. They have learned that services need to be independently deployable and scalable. Their current approach is to split functionality out of the monolith into small, autonomous services with consistent deployment processes. They are continuing to refine their architecture, processes, and organization to support scaling their business needs through continued learning from failures.

Levatas Engineer Manage Santiago Valdarrama explains why the internet is slowing down really fast, and no one seems to be doing anything about it.

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The document discusses the importance of fast page loads on mobile and identifies 10 common "gremlins" that can slow down mobile page speeds. These gremlins include having too many HTTP requests, domains, serial downloads, slow initial renders, unnecessary redirections, inefficient third-party calls, images, lack of caching, non-persistent TCP connections, and unnecessary SSL. The document emphasizes that speed is critical for mobile as customers expect instant page loads and will abandon sites that are too slow. Organizations must prioritize performance, use tools to monitor and diagnose issues, and follow best practices to optimize page speeds and beat these gremlins.

Speed kills. Did you know that consumers expect a site to load in 3 seconds or less? Learn why & how how to audit and optimize your site's speed with this quick guide. Plus, our own mini case studies on the impact site speed has for conversions! Checkout the full blog at https://www.vendasta.com/blog/speed-kills-websites-speed-and-performance

How fast does your website load? Website loading time is one of the most crucial factors in delivering an excellent user experience, boosting search rankings, and driving conversions. But what is considered a good page load time in 2023? This in-depth blog post dives into the latest website loading time statistics and benchmarks you need to know to optimize your site's performance. Discover fascinating insights such as: The average website load time in 2023 is 2.5 seconds on desktop and 8.6 seconds on mobile, but top performing sites aim for under 2 seconds As page load time goes from 1 second to 3 seconds, the probability of bounce increases by 32% A 100-millisecond delay in website load time can hurt conversion rates by 7% The top 10 ecommerce websites have an average page load time of just 1.96 seconds 47% of online shoppers expect web pages to load in 2 seconds or less Learn what factors impact website loading times, how speed affects critical metrics like bounce rate, conversions and revenue, and best practices to achieve sub-second load times. If you want to boost your search engine rankings, user engagement, and online sales, optimizing your page load time is essential. Discover the data you need to benchmark your site against competitors and exceed customer expectations in this statistics-packed post.

As technology advances, numerous business leaders and executive teams focus on enhancing their organisation’s online presence. A great approach to achieve this is creating engaging websites that enable customers to learn more about the company and explore its products and services. This fosters a connection with the audience and adds a human touch to the digital experience. Business owners passionate about their company’s growth should take the time to explore the comparison between static vs dynamic websites.

This document discusses the business case for speed in digital marketing. It notes that customers expect content immediately and every delay results in lost conversions, revenue, and satisfaction. Research shows that even small increases in load time, like 100ms, can decrease traffic and sales. Faster sites have lower bounce rates and more page views per visit. The document recommends various techniques to optimize website speed like reducing file sizes, using content delivery networks, compression, and browser caching. It highlights how slow sites negatively impact search engine rankings and can result in millions in lost annual revenue.

Technical SEO has to do with the functionality of a website. The first precondition for a good ranking in search engine result pages is that the site works properly.

Technical SEO has to do with the functionality of a website. The first precondition for a good ranking in search engine result pages is that the site works properly.

Once upon a time early modems were slow. The broadband came along and web page byte count and code skyrocketed. Now? Now we have slowness even at broadband speeds due to page bloat. And if you're on mobile, you've got slowness and the added annoyance of possibly higher battery drain. It's time to start thinking about web site performance as a feature in and of itself. Because if you're too slow, none of your other features will matter. Your visitor will be gone before the page renders. Presentation excerpt from Udemy course "Digital Product Management" http://udemy.com/digital-product-management

Open source is no longer an also-ran in the world of software; cloud computing has Open Stack, operating systems have Linux and companies have access to a host of end-user open-source options, from WordPress to OpenOffice to GIMP to osCommerce. But while open-source scripts come without price tags, they're not without risk. Here's what every company needs to know.

The document discusses top 10 reasons why a website needs a redesign in 2021. It notes that an outdated website with a copyright older than 2018 or 2019 gives customers a poor first impression and lacks goals. Specific reasons provided include broken links, low traffic or high bounce rates, falling behind competitors, poor search engine ranking, a bad user experience, outdated technology, security issues, an outdated site structure, outdated content, and not being mobile-friendly. The summary concludes that a redesign is needed to improve conversions and bring the site up to current technology and user experience standards.

Discover the latest strategies for optimizing website performance. Learn essential tips to achieve faster load times and improve user experience.

As all eCommerce sites are not the same,the average cost of an eCommerce website depends of various factors like platform, requirements and customization, as every eCommerce startup has different needs.

The document discusses how website performance impacts revenue and why development teams should care about it. It provides data showing that a major ecommerce retailer could have earned an additional $1.9M in revenue from Black Friday/Cyber Monday sales if their home page was 0.5 seconds faster. Development teams need to understand that small improvements in page speed, such as reducing load times by 0.5 seconds, can significantly increase revenue. The document advocates for development teams to use tools to identify key pages that impact revenue and to prioritize optimizations to those pages.