How to SEO Like a Super Affiliate A4U Expo 2011
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1. The document discusses strategies for SEO like a "super affiliate", which it defines as an affiliate business that has transitioned to become a well-known brand driving substantial revenue through multiple employees and offices. 2. It recommends becoming an expert in a sector and using digital marketing expertise to outperform other affiliates and merchants. SEO campaigns should be aggressive but natural. 3. Key strategies include regular keyword research and targeting over 100,000 keywords, separating SEO and commercial teams, and using tools like Open Site Explorer and Majestic to analyze competitors' links and find valuable opportunities.
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How to SEO Like a Super Affiliate A4U Expo 2011
- 1. How to do SEO like aSuper AffiliatePatrick AltoftDirector of Search
- 2. My definition of a super affiliateAn affiliate business that has made the transition into being one of the following:A well known brandA business driving substantial revenue & profitsA business with perhaps 20+ employeesA business with real offices
- 3. EXAMPLES
- 4. Finance
- 5. Travel
- 8. Become a great businessGoogle wants to rank the best sites at the topWhat can you be the best in the world at?
- 9. Superaffiliates are great at 2 thingsSuperaffiliates are generally very knowledgeable about their sector & products but so are a lot of brands.Digital marketing expertise is what makes them stand out – need to beat merchants & all the other affiliates.
- 10. Some thoughtsAffiliates are always competing against other affiliates as well as merchantsBarriers to entry are low – markets are competitiveSEO campaigns need to be very aggressive but in a natural & controlled wayYou need to show Google you are a trusted brand before you get aggressive with SEO
- 11. SEO is not your marketing strategySuperaffiliates do everything
- 12. High level SEO is about rankingsTrue high level SEO is not about conversions, brand awareness, sales, leads, revenue or profits.Separate your SEO team from your commercial teams and let each one focus on what they do best.Select a keyword, rank for it & move on to the next.
- 13. StrategyRegular keyword selection based on extensive opportunity analysisDo this over lots (100,000+) of keywordsOpportunity = Search Vol. * Max CTR * Conversion Rate * Revenue Per Sale
- 14. TEAMS
- 15. Structure
- 16. Ideal SEO Team Structure
- 17. Talent
- 18. ResearchTo SEO like a superaffiliate you have to learn what they do & how they do itYear end financial reportsInvestor callsPress releasesEventsGoogle AlertsTwitter/Facebook
- 20. Searchmetrics
- 21. Searchmetrics
- 22. spyfu.com/uk/
- 23. Google Trends
- 26. Majestic SEO
- 27. LINK ANALYSIS
- 28. Competitor analysisIdentify 20 target keywordsRecord domains ranking in top 20 search results for each keywordRemove duplicate sites
- 29. Competitor analysisExport all links to Excel
- 30. Competitor analysisRepeat for all competitors to create one giant Excel documentRemove duplicate linking domainsSort by Domain Authority or Page Authority
- 31. Competitor analysisUse filters to find valuable linksURL contains .ac.uk , .edu , .gov , .nhsAnchor text contains target keyword
- 33. Booking.com
- 34. Booking.comPivot tableFind top 10 anchor texts by count
- 35. Brand link authority Booking.comAdd up Domain Authority of all brand links – 125518Add up Domain Authority of non-brand links - 26757
- 37. Building linksPress release every weekPitch to bloggers, give quotes etcWrite guest content for blogs & news sitesPay for links if you can make them look 100% naturalBecome an authority by being a voice in your sector
- 39. Content syndicationWhen looking for brand anchor text this is highly effectiveMarketWirePRwebPR News WireEtcArticle syndication systemsBlog networks that syndicate content