Enterprise SEO & Content Strategy: STOP THE PAIN!

This document summarizes Lynn Root's background and experiences in computer science. It discusses how she failed to complete her degree at Harvard, went on to co-found Women Who Code and PyLadies San Francisco, and created projects using technologies like Twitter APIs, Django, and data handling. The document emphasizes creating safe and welcoming communities for learning, and shares what Root has learned about confidence, inclusiveness, and community from her experiences organizing women in tech. It encourages both women to find supportive environments and share experiences, and men to actively support and engage with women in STEM fields.

This document discusses using social media for talent attraction and recruitment. It notes that Singaporeans spend the most time on social media, with Facebook, LinkedIn, and Sina Weibo being popular platforms. The document encourages HR professionals to create social media profiles to source candidates and stay engaged with potential applicants. It provides tips for getting started on social media and cautions about maintaining appropriate conduct online. The document concludes that social media is an important tool for attracting and recruiting top talent in today's digital world.

In his TED talk, Kevin Allocca claims there are three things that make a video go viral: tastemakers, communities and participation, and unexpectedness. Allocca, a trends manager at YouTube, uses sample viral videos to engage the audience and relate the key factors that cause videos to spread widely online. He emphasizes humor and storytelling to keep viewers interested in his presentation about what propels videos to become internet phenomena.

The document discusses Big Content and how small teams can create impactful content using data-driven approaches. It highlights the HerdTracker app, which tracks wildebeest migrations in East Africa. HerdTracker followed best practices for Big Content - it had a clear purpose of benefiting tourism, set objectives, validated its idea with data, launched with a PR strategy, and nurtured partnerships. The app saw success with over 24,000 users and media coverage. The presentation provides guidance on how to develop Big Content by knowing your purpose, setting goals, brainstorming ideas, validating with data, building content, launching, and nurturing relationships.

The document discusses Big Content and how small teams can create impactful content using data-driven approaches. It highlights the HerdTracker app, which tracks wildebeest migrations in East Africa. HerdTracker followed best practices for Big Content - it had a clear purpose of benefiting tourism, set objectives, validated its idea with data, launched with a PR strategy, and nurtured partnerships. The app saw success with over 24,000 visitors and media coverage. The presentation provides guidance on how to develop Big Content by knowing your purpose, setting goals, brainstorming ideas, validating with data, building content, launching, and nurturing relationships.

Presentation at #recruitcamp 2 in Raleigh-Durham, NC at Quintiles HQ. Overview about the myths of silver bullets in social media related to Talent Acquisition.

Will Scott is the CEO of Search Influence, the largest online marketing firm on the Gulf Coast. He gave a presentation on why online marketers are rethinking Yelp. He showed that mobile local searches will surpass desktop searches by 2015. Factors that influence rankings on Siri with Yelp were discussed, such as proximity, ratings, categories and taxonomies. The presentation provided tips for optimizing for these rankings, including leveraging third party data, enriching Yelp descriptions, studying local taxonomies, and focusing keyword research on natural language queries.

Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human. And so can you. Content strategy isn't just for big organizations. It's for anyone who's building an experience. And by using our approach, you can start building better content. In this presentation, you'll learn: - How content strategy works in a context of product design and development - A framework for minimum viable content that provides quality and consistency - How to build and iterate on product content experiences to meet people's needs - How to stand up and become a better advocate for the people using your products Stand up for putting The Why before The How. Stand up for value, ease of use, and craft. Stand up for meeting (and exceeding) people's needs. Stand up for BETTER CONTENT! Inspired by Maria Giudice of Facebook, Ian Lurie of Portent, and Jason Mesut of Plan. Based on the works of Jesse James Garrett, Simon Sinek, A.H. Maslow, Kristina Halvorson, Rachel Lovinger, Dan Saffer/Kicker Studio, Erin Kissane, Michael Powers, Sarah O'Keefe, Hilary Marsh, Wouter De Bres, Matt Toback, Eric Ries/The Lean Startup, Dr. Chun Wei Choo, Libby Brittain, and more. Featuring the design work of the Facebook Analog Research Lab, including concepts by Julie Zhuo, Russ Maschmeyer, and Adam Mosseri of Facebook along with content standards from Facebook's Content Strategy team. Originally presented at Content Marketing World on September 10, 2014 in Cleveland, Ohio. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman Also see 200+ free, curated Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/

A keynote on aliens, nuclear waste, wicked problems, and the one big thing that unites everyone working in user experience: AMBIGUITY. See a video and the full transcript of this keynote at http://www.jonathoncolman.org/2015/05/21/wicked-ambiguity/ How do you solve the world’s hardest problems? And how do you respond if they’re unsolvable? As user experience professionals, we're focused on people who live and work in the here and now. We dive into research, define the problem, break down silos, and build value by focusing on intent. But how does our UX work change when a project lasts not for one year, or even 10 years, but for 10,000 years or more? Enter the “Wicked Problem,” or situations with so much ambiguity, complexity, and interdependencies that—by definition—they can’t be solved. Using real-world examples from NASA’s Voyager program, the Yucca Mountain Nuclear Waste Repository, and other long-term UX efforts, we’ll talk about the challenges of creating solutions for people whom we’ll never know in our lifetimes. The ways we grapple with ambiguity give us a new perspective on our work and on what it means to build experiences that last. Originally presented as the opening keynote for the 2014 Society for Technical Communication Summit in Phoenix, Arizona. Redeveloped as the opening keynote for the 2015 Confab Central conference and presented on May 21, 2015 in Minneapolis, Minnesota.

The document discusses the importance of summarization for processing large amounts of text. Automatic summarization systems aim to generate concise summaries by identifying the most important concepts and events within source text. However, accurately summarizing text remains a challenging task that current systems cannot fully achieve at a human level.

What is content strategy and what do content strategists do? Isn’t content strategy just copywriting? And why is content strategy so focused on people and systems? In this presentation, we take a look at content strategy and learn how it can help you build and design better experiences and bring them to market. Content strategy, UX, and product design can work hand in hand to create delight while driving business growth. And when you’re doing it right, it’s hard to tell where content ends and design begins. By focusing on the entire system and workflow from the beginning, you’ll create better content—which means a better experience for the people using your products or web site. You’ll learn about: ● What content strategy is (and isn’t!) ● Why “content” means more than just words ● The 8 core components of content strategy ● The 5 key impacts of a strong content strategy You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/

This document discusses ways to improve bounce rates on websites. It recommends tracking an adjusted bounce rate in Google Analytics to exclude exits from pages like logout pages. It also provides examples of analytics tools like SmallBox, LunaMetrics, and Blast Analytics that can help identify pages causing high bounce rates so issues can be addressed.

What we carry with us in our everyday lives and interactions is just as important for our success as our technical skills and achievements. This is what I carry with me. What do YOU carry? Slides designed and produced with Haiku Deck for iPad. Set your story free with Haiku Deck at http://www.haikudeck.com/ You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

Why does so much web content SUCK? And how can we make it BETTER? To find out, we need to question our perspective about content. Content isn't a feature. It's not "lorem ipsum" text. It's not something you "bolt on" after design is done. It's not even design or code or even plain text. Instead, content is about brands, audiences, data, systems, processes and workflows. In short, great content is all about PEOPLE. Which means that content is an EXPERIENCE. Once we understand that, we can get to work on making our content BETTER. Better for users, for businesses, for communities... for a Better Web! Want to know more about the design and concept of these slides and how I got them to be featured as "Top Presentation of the Day" on Slideshare? See my post at http://www.jonathoncolman.org/2013/02/24/why-our-content-sucks/ Originally presented at the SearchFest conference by SEMpdx in Portland, Oregon on February 22, 2013. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/

Our world constantly demands that we share and interact with others. But what if you're an introvert? How can you get along in a world like that? We'll learn about what introversion is and isn't, why introversion matters at work and at home, and I'll cover five lifehacks for introverts trying to survive in a world that values extroversion. But simply surviving isn't good enough - introverts can do better than that because they're part of this world. With a new understanding of themselves and others, they won't just survive. They'll thrive! Originally presented at Ignite! Seattle 19 on February 20, 2013 at Town Hall in Seattle, Washington. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ For more information, please see http://www.jonathoncolman.org/2013/02/20/ignite-seattle-how-introverts-can-survive-in-this-extroverted-world/

Imagine what you could do if your customer was the core focus of your marketing work, from strategy down to tactics and measurement - Agile Marketing to the rescue! And what if you were measured on shipping value to customers, not on how well you kissed ass or how politically adept you were? Agile Marketing has built-in mechanisms to help! How much more time could you dedicate to customers if you had only three standing meetings each month? Agile Marketing focuses on action! And consider all the benefits of working as part of a cross-functional team that includes design, development, content, analysis, and testing experts so that you have everyone you need to make great things happen all in one place... that Agile Marketing. In this presentation from SEOmoz MozCon 2012, I'll show you four principles of Agile Marketing and thirteen ways to hack your marketing organization with Agile to make it better, faster, and more accountable for your customers. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

The modern SEO is like "An Army of One", always taking on new roles and responsibilities. But there are many problems and limitations with this model for SEO in large organizations. We must do better to achieve greater results -- enter Agile development methodology! In this presentation for the ad:Tech 2012 Marketing Masters panel chaired by Rhonda Hanson from Getty Images, I show how REI used Agile development practices to complete numerous SEO efforts that results in greatly increased organic visibility and traffic. If you like SEO, the stormtroopers from Star Wars, and shipping iteration after iteration of valuable experiences to your customers, then this is the presentation for you! You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

How is SEO changing to support microdata like Schema.org? And why is this metadata good for information retrieval and organic search engine optimization? In this introductory guest lecture for the University of Washington, I present some of the problems in information retrieval for unstructured content ("blobs") and how to solve for these challenges using Schema.org microdata to define "entities". There's a simple Schema.org markup exercise to expose students to the basics as well as jokes about horror movies, The Simpsons, Keanu Reeves, and even Joss Whedon just to keep things light-hearted and fun. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

It’s not enough just to rank highly and drive keyword traffic these days (if you can even do that after Google’s Panda algorithm update). You also need to win over the customer by providing breakthrough experiences that anticipate their needs while providing real, tangible value. The new generation of SEOs understands this, which is why they’re also focused on information architecture and user experience. In this session, you’ll see world-class examples of how you can bring these disciplines together in your companies and organizations in order to delight your users, plug holes in your conversion rate, and drive more qualified traffic. No “best practices” or baseless theories here – just real-life tactics that solved problems and drove conversion. SEOs and IA/UX pros don’t need to butt heads (or headbutt!) when they can collaborate together to improve the cross-channel experience. Are you having trouble meeting the needs of your users while growing your traffic? This is the panel for you. Originally presented by Jonathon Colman, John Goad, Mike Pantoliano, Michael King, and Ben Lloyd at the first-ever Seattle Interactive Conference (SIC 2011) in Seattle, Washington. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

Originally presented on the "The Really Complicated Technical SEO Infrastructure Issues" panel at SMX Advanced 2011 in Seattle, Washington. The panel included Maile Ohye of Google, Todd Nemet of Nine by Blue, and was moderated by Vanessa Fox of Search Engine Land. This presentation is a quick introduction to Agile SEO development, a methodology that can help you deliver more value to your customers more quickly. We'll take a look at a few of REI's SEO technical infrastructure optimizations, as well as see what the results were from making these optimizations. One of the controversial points of discussion in the presentation was REI's use of the "rel=canonical" <link> element to reduce duplicate content caused by pagination. Download the slide show and see the speaker notes for more information. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

Want to conduct a comprehensive SEO audit for your web site but didn't know how to get started? Download this SEO Audit worksheet - it's free, easy to use, and produces great results! Covering over 90 of the most common SEO mistakes that most web sites make, this SEO audit tool will help you learn the best practices of search engine optimization as well as where to focus your attention so that you can start realizing ROI for all your hard work. Have more SEO questions? Feel free to connect with me on Twitter at @jcolman - http://twitter.com/jcolman

Presentation of the four essentials of search engine optimization (SEO) given at the Online Marketing Summit (OMS) regional conference in Seattle on June 14, 2010. This presentation, aimed at beginners, focuses on four main topics in search engine optimization: understanding your audience, optimizing your content for accessibility and relevancy, building a logical and effective site structure, and taking advantage of off-site factors to drive traffic and rankings for your brand. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

This presentation on search engine marketing (SEM) testing scenarios looks at how you can structure a test across the search marketing funnel. In particular, it focuses on the interactions between paid search (PPC) and natural search (SEO) as well as multi-touch/cross-program attribution. Key takeaway: integrate your search engine marketing (SEM) programs in order to realize more efficiency in spending and greater insights into customer behavior and total marketing impact. Presented as part of Vanessa Fox's "Demystifying Online Attribution" panel at SMX Advanced 2010 in Seattle on June 8, 2010. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

Jonathon D. Colman presents on a new model for fundraising on Facebook using cause-related marketing. (Lil) Green Patch, a popular Facebook application focused on the environment, donates a portion of its advertising revenue to partner nonprofits like The Nature Conservancy. It has donated over $67,000 to the Conservancy, helping to preserve over 59 million square feet of rainforest in Costa Rica and recruit 26,000 new members. This model demonstrates how social games and cause-related marketing on Facebook can successfully fundraise for environmental nonprofits.

A presentation on web marketing and social news media for nonprofits that I'm giving at the National Press Club in Washington DC as part of the Forum One Communications seminar, "Social Sites for Social Change" on February 26, 2008. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

Originally presented at the United Jewish Communities Continuing Education Program in Philadelphia, PA on July 26, 2006. Covers basic theory of findability, an introduction to search engine optimization and search engine marketing, a walkthrough of keyword research, a primer on link solicitation, and even a bit about landing page design, testing, and online reputation management. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

A look at how nonprofits can boost their findability online and bring more traffic to their web sites via search engine optimization (SEO) as well as search engine reputation management. Originally presented at the 2006 AFP/DMAW "Bridge to Integrated Marketing" conference in Washington, DC. You can learn more about Jonathon Colman at http://www.jonathoncolman.org/

This presentation, delivered at the Postgres Bangalore (PGBLR) Meetup-2 on June 29th, 2024, dives deep into connection pooling for PostgreSQL databases. Aakash M, a PostgreSQL Tech Lead at Mydbops, explores the challenges of managing numerous connections and explains how connection pooling optimizes performance and resource utilization. Key Takeaways: * Understand why connection pooling is essential for high-traffic applications * Explore various connection poolers available for PostgreSQL, including pgbouncer * Learn the configuration options and functionalities of pgbouncer * Discover best practices for monitoring and troubleshooting connection pooling setups * Gain insights into real-world use cases and considerations for production environments This presentation is ideal for: * Database administrators (DBAs) * Developers working with PostgreSQL * DevOps engineers * Anyone interested in optimizing PostgreSQL performance Contact info@mydbops.com for PostgreSQL Managed, Consulting and Remote DBA Services

Everything that I found interesting about engineering leadership last month

Presented at Gartner Data & Analytics, London Maty 2024. BT Group has used the Neo4j Graph Database to enable impressive digital transformation programs over the last 6 years. By re-imagining their operational support systems to adopt self-serve and data lead principles they have substantially reduced the number of applications and complexity of their operations. The result has been a substantial reduction in risk and costs while improving time to value, innovation, and process automation. Join this session to hear their story, the lessons they learned along the way and how their future innovation plans include the exploration of uses of EKG + Generative AI.

Recent advancements in the NIST-JARVIS infrastructure: JARVIS-Overview, JARVIS-DFT, AtomGPT, ALIGNN, JARVIS-Leaderboard

In the modern digital era, social media platforms have become integral to our daily lives. These platforms, including Facebook, Instagram, WhatsApp, and Snapchat, offer countless ways to connect, share, and communicate.

Java Servlet programs

Kief Morris rethinks the infrastructure code delivery lifecycle, advocating for a shift towards composable infrastructure systems. We should shift to designing around deployable components rather than code modules, use more useful levels of abstraction, and drive design and deployment from applications rather than bottom-up, monolithic architecture and delivery.

Password Rotation in 2024 is still Relevant

Solar Storms (Geo Magnetic Storms) are the motion of accelerated charged particles in the solar environment with high velocities due to the coronal mass ejection (CME).

CIO Council Cal Poly Humboldt September 22, 2023

Cybersecurity is a major concern in today's connected digital world. Threats to organizations are constantly evolving and have the potential to compromise sensitive information, disrupt operations, and lead to significant financial losses. Traditional cybersecurity techniques often fall short against modern attackers. Therefore, advanced techniques for cyber security analysis and anomaly detection are essential for protecting digital assets. This blog explores these cutting-edge methods, providing a comprehensive overview of their application and importance.

This is a powerpoint that features Microsoft Teams Devices and everything that is new including updates to its software and devices for May 2024

Sustainability requires ingenuity and stewardship. Did you know Pigging Solutions pigging systems help you achieve your sustainable manufacturing goals AND provide rapid return on investment. How? Our systems recover over 99% of product in transfer piping. Recovering trapped product from transfer lines that would otherwise become flush-waste, means you can increase batch yields and eliminate flush waste. From raw materials to finished product, if you can pump it, we can pig it.

Jindong Gu, Zhen Han, Shuo Chen, Ahmad Beirami, Bailan He, Gengyuan Zhang, Ruotong Liao, Yao Qin, Volker Tresp, Philip Torr "A Systematic Survey of Prompt Engineering on Vision-Language Foundation Models" arXiv2023 https://arxiv.org/abs/2307.12980

Manual Method of Product Research | Helium10 | MBS RETRIEVER

As a popular open-source library for analytics engineering, dbt is often used in combination with Airflow. Orchestrating and executing dbt models as DAGs ensures an additional layer of control over tasks, observability, and provides a reliable, scalable environment to run dbt models. This webinar will cover a step-by-step guide to Cosmos, an open source package from Astronomer that helps you easily run your dbt Core projects as Airflow DAGs and Task Groups, all with just a few lines of code. We’ll walk through: - Standard ways of running dbt (and when to utilize other methods) - How Cosmos can be used to run and visualize your dbt projects in Airflow - Common challenges and how to address them, including performance, dependency conflicts, and more - How running dbt projects in Airflow helps with cost optimization Webinar given on 9 July 2024

Not so much to say

Six months into 2024, and it is clear the privacy ecosystem takes no days off!! Regulators continue to implement and enforce new regulations, businesses strive to meet requirements, and technology advances like AI have privacy professionals scratching their heads about managing risk. What can we learn about the first six months of data privacy trends and events in 2024? How should this inform your privacy program management for the rest of the year? Join TrustArc, Goodwin, and Snyk privacy experts as they discuss the changes we’ve seen in the first half of 2024 and gain insight into the concrete, actionable steps you can take to up-level your privacy program in the second half of the year. This webinar will review: - Key changes to privacy regulations in 2024 - Key themes in privacy and data governance in 2024 - How to maximize your privacy program in the second half of 2024

Widya Salim and Victor Ma will outline the causal impact analysis, framework, and key learnings used to quantify the impact of reducing Twitter's network latency.

Everything that I found interesting last month about the irresponsible use of machine intelligence