Richard Lawrence discusses how to create your own search quality evaluation algorithms by following Google's process. He explains that Google likely uses human raters to label content quality, then finds features that distinguish high and low quality content to build ranking algorithms. Lawrence proposes doing the same by labeling a sample of content, then using NLP models or multivariate techniques to build algorithms that measure how well content meets a search query's intent ("Needs Met") or achieves overall page quality. Creating such algorithms provides a way to evaluate content quality at scale.
This document introduces methods and tools for planning and creating optimized content using natural language processing techniques. It discusses using Distilled NLP to study top-ranking pages in a vertical, identify common topics and how they are combined, and then analyze and optimize one's own content. Specific tools mentioned include SEO Moonshine for implementing Distilled NLP, Majestic for backlink analysis and identifying topical trust flow, and TechSEO360 for keyword analysis. The overall goal is to identify recurring concepts across related pages and use those common topics to target user intent and improve content and search performance.
With the help of my favourite case study, I'm showcasing how I took a data-driven approach to scale SEO for a travel brand. I've covered how I collected data, found trends, and converted them into opportunities. Those opportunities were tested before the grand deployment, which resulted in multifold growth in SEO visibility and revenue.
Will Critchlow's presentation at BrightonSEO October 2022. At SearchPilot, we run huge numbers of tests. It's natural to look first to the winning tests, but there is a lot we can learn from the tests that fail - both the inconclusive ones and the negative outcomes. Learn how we run SEO tests, how we analyse winners and losers, and take advantage of the lessons we have learned from dozens of losing tests. Take away actionable insights you can use in your own testing or SEO program.
Ed will be reviewing the continued importance of displaying EAT throughout your website, whilst also discussing how the wider SEO community has looked at the acronym backwards – with Trust being the most important element.
Patrick's Brighton SEO talk on using machine learning for technical SEO and how to automate many things.
The document discusses the challenges of scaling great content. It states that while scaling basic content is easy, scaling high-quality content is difficult. It recommends systematizing, standardizing, and streamlining content production processes to help overcome these challenges. This includes outlining processes, reviewing drafts, editing, and publishing content according to standardized steps.
I want you to go away after this with a really clear view on why less definitely is more, what you can do to decide what actually is too much content to have on your site, and how to go about reducing the number of pages you’ve got. Ultimately, you’re here to find out how to reduce the amount of work you have to do in the long-run to get the same amount or more traffic.
This document discusses how to build links that satisfy Google's E.A.T. (Expertise, Authoritativeness, Trustworthiness) guidelines. It introduces the concepts of E.A.T. and explains why links that increase the linked page's perceived quality are more valuable. Specific linking strategies are presented such as guest blogging, Wikipedia links, and Google My Business citations. The key takeaway is that links following E.A.T. principles help pages by boosting their perceived quality in search engine algorithms.
The document discusses how to get teams doing user experience (UX) work as part of digital marketing. It addresses common excuses for not doing UX and provides low-cost and quick solutions. The key recommendations are to create an informal UX team with advocates from different disciplines, ensure UX work is reliable by testing with real users, and consider international UX needs as cultures navigate sites differently.
Google conducts 800,000 experiments and improvements to search annually to optimize search results for users. In 2021 alone, Google made 5,000 improvements to search. As of August 2022, 92% of all search queries are handled by Google. The document then provides an in-depth overview of how to conduct a comprehensive search engine optimization (SEO) analysis, including competitor analysis, entity analysis, sentiment analysis, search intent analysis, language use analysis, and rank analysis. It recommends leveraging tools like Google APIs, Data for SEO, and GPT-3 to automate the analysis and provide classifications. The analysis is intended to guide content and keyword strategy execution rather than replace it.
Creating engaging content is a tricky thing, and even if your work is perfectly targeted to your audience, with all the SEO research to back it up, it doesn’t guarantee engagement. In this talk, Eleni will showcase some of the mistakes she’s made and seen first-hand, explain why this isn’t getting engagement, and reveal how to fix it. From making content more accessible and inclusive, to key research methods that are often ignored, this talk will show you how to turn content that’s being ghosted and ignored, into something that creates meaningful connections.
The document discusses keyword cannibalization, which occurs when multiple pages on a website contain the same or similar keywords. This can hurt a website's search engine rankings, traffic from search engines, and conversions. The document provides tips on how to identify cannibalization issues, such as by monitoring keyword rankings and traffic share over time. It also gives recommendations for avoiding cannibalization, such as by regularly auditing content for duplicates and setting policies for user-generated content.
Rebecca heads up the Digital PR team at JBH, delivering creative digital PR strategies for lifestyle brands. After working in SEO for more years than she would care to admit, Rebecca's presentation reveals how the SEO industry has fallen out of love with large-scale hero campaigns, and shifted back to fundamentals of earning links using content marketing techniques.
This document provides tips for knowledge service businesses to have profitable client projects even during an economic recession. It emphasizes focusing on fundamentals like tracking billable time to ensure at least 75% utilization, creating processes to scale the business, leading a team effectively, and overcommunicating with clients. Mastering these areas through attitude and the right tools can help a founder navigate difficult times, as an individual cannot achieve everything and needs systems in place.
This document discusses the value and uses of hyperlinks. It explains that hyperlinks can help understand a person's influence, interests, and peers. Hyperlinks also allow you to find influencers around a topic or identify the authors of a news site. The key takeaway is that having access to true link data and understanding how to analyze link information can provide new insights.
This document contains the transcript of a presentation about incorporating machine learning into internal linking audits. The presentation discusses analyzing a website's internal link structure using machine learning techniques like topic modeling and fuzzy matching to identify opportunities for new or improved internal links. It provides a 6-step process for discovery, analysis, clustering content by topic, identifying link opportunities, prioritizing where to link, and measuring the impact of implemented links. The goal is incremental improvements to internal linking that can boost SEO over time through better content organization and discoverability.
The takeaway: 1. Why/What/How of hreflang 2. Some examples of practical application 3. Canonical VS hreflang 4. Common hreflang mistakes 5. Is hreflang a ranking factor?
Richard Lawrence walks through a process to measure the impact of your LinkedIn advertising even when you have zero clicks using the LinkedIn API and machine learning.
On-site SEO involves optimizing elements within your own website to improve rankings. This includes optimizing content, titles, descriptions, images, site speed, and structured data. Off-site SEO focuses on external factors like backlinks, social signals, and third-party mentions to increase authority. The document provides best practices for both on-site and off-site optimization and discusses factors that influence search engine results pages.
The document discusses ways to continue optimizing keywords after initial keyword research, including: 1) Analyzing site analytics like bounce rates to identify underperforming pages and keywords 2) Conducting competitive analysis of top competitors to find new keyword opportunities 3) Performing heuristic evaluations like talking to experts to gain insights beyond data
This SEO guide is for small business website owners. It shares valuable tips on website optimization and outlines the most efficient marketing tactics. Find out how to optimize web content, find relevant keywords, build a website architecture, avoid duplicate content issues, fix broken links and more.
search engine optimisation is a process of designing and developing a website to rank well in search engine
Lily Ray and Inna Zeyger from Amsive Digital presented about SEO, PPC and AI in 2023 at SMX Munich in Germany
This document provides summaries of various SEO audit tools, including BrightEdge, Semrush, Word Cloud, Lucky Orange, GTmetrix, Screaming Frog, and Majestic. For each tool, it lists the key features and benefits in the "Good" column and any limitations in the "Not so Good" column. It then provides a brief statement on what each tool is good for. The document aims to help users choose the right SEO audit tools for their needs.
The document discusses 180Fusion's approach to search engine optimization (SEO) and how they help clients achieve results. It provides an overview of key on-site and off-site optimization factors they consider, such as keyword research, on-page elements, link building strategies, and competitive analysis. It also describes the reporting and analytics tools they use to measure SEO performance and returns on investment for clients over time.
The document provides an agenda for an SEO training session. It discusses how search engines have evolved as search queries have changed over time. It defines SEO as optimizing a website to be accessible to search engines and relevant to users. The presentation covers technical SEO factors like site structure, page speed and security as well as on-page optimization including keywords, copy and links. It also discusses off-page factors like backlinks, social media and reviews that help search engine rankings. The goal of SEO is to help websites rank higher in organic search results.
The document contains questions and answers related to search engine optimization (SEO). It discusses SEO techniques like keyword stemming, keyword density, Google's sandbox, latent semantic indexing, meta tags and their character limits, SEO tools, types of SEO, and URL shortening services. Other topics covered include the differences between keywords and phrases, page rank and search engine results pages, on-page and off-page SEO aspects, and cloaking.
This was a presentation for Refresh Denver for Developers, Copywriters, UI/UX folks, and others who work on websites so they can understand how the work they do impacts organic search without previous SEO knowledge.
The document outlines critical rules for SEO success in 2014, including writing content for audiences, speaking the searchers' language by understanding their profiles and keywords, optimizing site content by including keywords throughout pages, and getting quality links through compelling content and curated directories rather than manipulative strategies.
High level view of what SEO is; Keyword optimisation; building websites optimally for search; Social Media search and the Future of Search
A presentation on what you need to know about SEO in today's Google environment and how to structure and create content that drives visitors to your website.
SEO is not a one size fits all service for your business. An advanced SEO agency such as Purplegator will analyze your website's strengths and weaknesses, provide achievable KPIs and goals and customize a strategy that will work for you. At Purplegator, our staff has been active in SEO since 2002. We grew a business from a start up to having 60,000 subscribers paying $9.99 per month to be members. What are you getting from your current SEO agency? With Purplegator, you'll know what you are getting, because we will review it with you every month. While we will be able to share online statistics with you, we know that clicks and taps aren't the end all for your business. What you care about is SALES! And, at the end of the day, that's the only KPI goal that really matters. Want to get real results from SEO? Contact Purplegator at sales@purplegator.com or call us at 888-76-GATOR.
This is a complete training module on SEO. Learn about SEO from the basics to advanced stages using this presentation. This SEO training course will help you to keep up to speed with the most widely used digital marketing technique - Search Engine Optimization. This SEO course is published online for beginners as well as experts.
The document provides an agenda for an SEO training session. It begins with introductions and an overview of how search has evolved and how search engines work. It then defines SEO and discusses key on-page and off-page optimization factors such as technical structure, content, and links. Metrics for success and tools for analysis are also reviewed. The training aims to provide actionable tactics for improving search engine visibility and website usability.
How do you create findable content? This short deck outlines some of the most important concepts in SEO, specifically for content strategy. Bake-in SEO from the start and you'll spend more time creating and less time editing. Presented October 2013 at #RVAContentStrategy.
Complete overview of SEO strategies for 2020. Includes on-page SEO steps, Off-page SEO strategies and important tools for marketers.
The document provides an overview of search engine optimization (SEO) training. It discusses how SEO is important for websites to be visible in organic search results. The training covers technical SEO factors like site maps, page speed, and metadata to ensure search engines can access the site. It also discusses on-page optimization like keywords, copy and links. Off-page factors like backlinks, social media and reviews are also reviewed. The training emphasizes the importance of understanding users and creating helpful content. It provides tips for local SEO and tools for ongoing SEO measurement and improvement.
Sin Involves More Than You Might Think (We'll Explain)
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From Clues to Connections: How Social Media Investigators Expose Hidden Networks
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Amazon DocumentDB(MongoDB와 호환됨)는 빠르고 안정적이며 완전 관리형 데이터베이스 서비스입니다. Amazon DocumentDB를 사용하면 클라우드에서 MongoDB 호환 데이터베이스를 쉽게 설치, 운영 및 규모를 조정할 수 있습니다. Amazon DocumentDB를 사용하면 MongoDB에서 사용하는 것과 동일한 애플리케이션 코드를 실행하고 동일한 드라이버와 도구를 사용하는 것을 실습합니다.
### Data Description and Analysis Summary for Presentation #### 1. **Importing Libraries** Libraries used: - `pandas`, `numpy`: Data manipulation - `matplotlib`, `seaborn`: Data visualization - `scikit-learn`: Machine learning utilities - `statsmodels`, `pmdarima`: Statistical modeling - `keras`: Deep learning models #### 2. **Loading and Exploring the Dataset** **Dataset Overview:** - **Source:** CSV file (`mumbai-monthly-rains.csv`) - **Columns:** - `Year`: The year of the recorded data. - `Jan` to `Dec`: Monthly rainfall data. - `Total`: Total annual rainfall. **Initial Data Checks:** - Displayed first few rows. - Summary statistics (mean, standard deviation, min, max). - Checked for missing values. - Verified data types. **Visualizations:** - **Annual Rainfall Time Series:** Trends in annual rainfall over the years. - **Monthly Rainfall Over Years:** Patterns and variations in monthly rainfall. - **Yearly Total Rainfall Distribution:** Distribution and frequency of annual rainfall. - **Box Plots for Monthly Data:** Spread and outliers in monthly rainfall. - **Correlation Matrix of Monthly Rainfall:** Relationships between different months' rainfall. #### 3. **Data Transformation** **Steps:** - Ensured 'Year' column is of integer type. - Created a datetime index. - Converted monthly data to a time series format. - Created lag features to capture past values. - Generated rolling statistics (mean, standard deviation) for different window sizes. - Added seasonal indicators (dummy variables for months). - Dropped rows with NaN values. **Result:** - Transformed dataset with additional features ready for time series analysis. #### 4. **Data Splitting** **Procedure:** - Split the data into features (`X`) and target (`y`). - Further split into training (80%) and testing (20%) sets without shuffling to preserve time series order. **Result:** - Training set: `(X_train, y_train)` - Testing set: `(X_test, y_test)` #### 5. **Automated Hyperparameter Tuning** **Tool Used:** `pmdarima` - Automatically selected the best parameters for the SARIMA model. - Evaluated using metrics such as AIC and BIC. **Output:** - Best SARIMA model parameters and statistical summary. #### 6. **SARIMA Model** **Steps:** - Fit the SARIMA model using the training data. - Evaluated on both training and testing sets using MAE and RMSE. **Output:** - **Train MAE:** Indicates accuracy on training data. - **Test MAE:** Indicates accuracy on unseen data. - **Train RMSE:** Measures average error magnitude on training data. - **Test RMSE:** Measures average error magnitude on testing data. #### 7. **LSTM Model** **Preparation:** - Reshaped data for LSTM input. - Converted data to `float32`. **Model Building and Training:** - Built an LSTM model with one LSTM layer and one Dense layer. - Trained the model on the training data. **Evaluation:** - Evaluated on both training and testing sets using MAE and RMSE. **Output:** - **Train MAE:** Accuracy on training data. - **T
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