SlideShare a Scribd company logo
How to create your own
search quality
evaluation algorithms
Richard Lawrence
Sanity.io
@richlawre
@richlawre
● Principal SEO at
Sanity
Who the hell is this guy anyway?
Who the hell is this guy anyway?
@richlawre
● Sanity is a headless
CMS and more!
@richlawre
● Doing a Data Science
degree in my spare
time
Who the hell is this guy anyway?

Recommended for you

A Simple method to Create Content using NLP
A Simple method to Create Content using NLP A Simple method to Create Content using NLP
A Simple method to Create Content using NLP

This document introduces methods and tools for planning and creating optimized content using natural language processing techniques. It discusses using Distilled NLP to study top-ranking pages in a vertical, identify common topics and how they are combined, and then analyze and optimize one's own content. Specific tools mentioned include SEO Moonshine for implementing Distilled NLP, Majestic for backlink analysis and identifying topical trust flow, and TechSEO360 for keyword analysis. The overall goal is to identify recurring concepts across related pages and use those common topics to target user intent and improve content and search performance.

nlpnatural language programmingtf-idf
Data Driven Approach to Scale SEO at BrightonSEO 2023
Data Driven Approach to Scale SEO at BrightonSEO 2023Data Driven Approach to Scale SEO at BrightonSEO 2023
Data Driven Approach to Scale SEO at BrightonSEO 2023

With the help of my favourite case study, I'm showcasing how I took a data-driven approach to scale SEO for a travel brand. I've covered how I collected data, found trends, and converted them into opportunities. Those opportunities were tested before the grand deployment, which resulted in multifold growth in SEO visibility and revenue.

data driven seoenterprise seotravel seo
What we can learn from losing SEO tests
What we can learn from losing SEO testsWhat we can learn from losing SEO tests
What we can learn from losing SEO tests

Will Critchlow's presentation at BrightonSEO October 2022. At SearchPilot, we run huge numbers of tests. It's natural to look first to the winning tests, but there is a lot we can learn from the tests that fail - both the inconclusive ones and the negative outcomes. Learn how we run SEO tests, how we analyse winners and losers, and take advantage of the lessons we have learned from dozens of losing tests. Take away actionable insights you can use in your own testing or SEO program.

seobrightonseotesting
Onto some context
@richlawre
The ‘helpful content update’ might have
been a bit of a damp squib…
@richlawre
…but Google is always working towards
ranking helpful content more highly
@richlawre
So wouldn’t it be great to know if your
content is helping your audience - at scale?
@richlawre

Recommended for you

EAT: Have We Been Looking At It Backwards
EAT: Have We Been Looking At It BackwardsEAT: Have We Been Looking At It Backwards
EAT: Have We Been Looking At It Backwards

Ed will be reviewing the continued importance of displaying EAT throughout your website, whilst also discussing how the wider SEO community has looked at the acronym backwards – with Trust being the most important element.

seodigital marketingearned media
Machine Learning use cases for Technical SEO Automation Brighton SEO Patrick ...
Machine Learning use cases for Technical SEO Automation Brighton SEO Patrick ...Machine Learning use cases for Technical SEO Automation Brighton SEO Patrick ...
Machine Learning use cases for Technical SEO Automation Brighton SEO Patrick ...

Patrick's Brighton SEO talk on using machine learning for technical SEO and how to automate many things.

seotechnical seomachine learning
Why Scaling (Great) Content Is So Bloody Hard
Why Scaling (Great) Content Is So Bloody HardWhy Scaling (Great) Content Is So Bloody Hard
Why Scaling (Great) Content Is So Bloody Hard

The document discusses the challenges of scaling great content. It states that while scaling basic content is easy, scaling high-quality content is difficult. It recommends systematizing, standardizing, and streamlining content production processes to help overcome these challenges. This includes outlining processes, reviewing drafts, editing, and publishing content according to standardized steps.

The search rater guidelines hold the key
@richlawre
167 page document
that says what good
looks like!
Google says it doesn’t directly use the
ratings in its ranking algorithms
“We use responses from Raters
to evaluate changes, but they
don’t directly impact how our
search results are ranked.”
bit.ly/ratings-answer
@richlawre
But it will use the rated content to help find
features of what ‘good’ looks like
@richlawre
Similar methods have been used for years
in various areas - like counterfeit notes
@richlawre

Recommended for you

How to get more traffic with less content - BrightonSEO
How to get more traffic with less content - BrightonSEOHow to get more traffic with less content - BrightonSEO
How to get more traffic with less content - BrightonSEO

I want you to go away after this with a really clear view on why less definitely is more, what you can do to decide what actually is too much content to have on your site, and how to go about reducing the number of pages you’ve got. Ultimately, you’re here to find out how to reduce the amount of work you have to do in the long-run to get the same amount or more traffic.

How To EAT Links.pptx
How To EAT Links.pptxHow To EAT Links.pptx
How To EAT Links.pptx

This document discusses how to build links that satisfy Google's E.A.T. (Expertise, Authoritativeness, Trustworthiness) guidelines. It introduces the concepts of E.A.T. and explains why links that increase the linked page's perceived quality are more valuable. Specific linking strategies are presented such as guest blogging, Wikipedia links, and Google My Business citations. The key takeaway is that links following E.A.T. principles help pages by boosting their perceived quality in search engine algorithms.

brightonseoseo
BrightonSEO - Apr 2022 - No excuses for doing UX
BrightonSEO - Apr 2022 - No excuses for doing UXBrightonSEO - Apr 2022 - No excuses for doing UX
BrightonSEO - Apr 2022 - No excuses for doing UX

The document discusses how to get teams doing user experience (UX) work as part of digital marketing. It addresses common excuses for not doing UX and provides low-cost and quick solutions. The key recommendations are to create an informal UX team with advocates from different disciplines, ensure UX work is reliable by testing with real users, and consider international UX needs as cultures navigate sites differently.

uxseodigital marketing
Features are found that best separate
authentic and counterfeit notes
Distance between edge & watermark
Width of
shaded area
Counterfeit
Authentic
@richlawre
Features for high vs. low quality content will
likely be more complex
@richlawre
Bing confirmed this is how it works in 2019
bit.ly/bing-confirmation @richlawre
With 90% of its algorithms being ML based
@richlawre
bit.ly/bing-features

Recommended for you

How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...

Google conducts 800,000 experiments and improvements to search annually to optimize search results for users. In 2021 alone, Google made 5,000 improvements to search. As of August 2022, 92% of all search queries are handled by Google. The document then provides an in-depth overview of how to conduct a comprehensive search engine optimization (SEO) analysis, including competitor analysis, entity analysis, sentiment analysis, search intent analysis, language use analysis, and rank analysis. It recommends leveraging tools like Google APIs, Data for SEO, and GPT-3 to automate the analysis and provide classifications. The analysis is intended to guide content and keyword strategy execution rather than replace it.

#machinelearning#seo#serpanalysis
Swipe left: Why your content is getting ghosted
Swipe left: Why your content is getting ghostedSwipe left: Why your content is getting ghosted
Swipe left: Why your content is getting ghosted

Creating engaging content is a tricky thing, and even if your work is perfectly targeted to your audience, with all the SEO research to back it up, it doesn’t guarantee engagement. In this talk, Eleni will showcase some of the mistakes she’s made and seen first-hand, explain why this isn’t getting engagement, and reveal how to fix it. From making content more accessible and inclusive, to key research methods that are often ignored, this talk will show you how to turn content that’s being ghosted and ignored, into something that creates meaningful connections.

Don't be a cannibal
Don't be a cannibalDon't be a cannibal
Don't be a cannibal

The document discusses keyword cannibalization, which occurs when multiple pages on a website contain the same or similar keywords. This can hurt a website's search engine rankings, traffic from search engines, and conversions. The document provides tips on how to identify cannibalization issues, such as by monitoring keyword rankings and traffic share over time. It also gives recommendations for avoiding cannibalization, such as by regularly auditing content for duplicates and setting policies for user-generated content.

seo
Plus it revealed its process
@richlawre
bit.ly/bing-process
So how can we harness this as an industry?
@richlawre
We can try to create our own!
@richlawre
1. Label the content
2. Create a ‘Needs Met’ algorithm
3. Create a ‘Page Quality’ algorithm
What we need to do
@richlawre

Recommended for you

Product, service and category page links (and how to get them) - Rebecca Moss...
Product, service and category page links (and how to get them) - Rebecca Moss...Product, service and category page links (and how to get them) - Rebecca Moss...
Product, service and category page links (and how to get them) - Rebecca Moss...

Rebecca heads up the Digital PR team at JBH, delivering creative digital PR strategies for lifestyle brands. After working in SEO for more years than she would care to admit, Rebecca's presentation reveals how the SEO industry has fallen out of love with large-scale hero campaigns, and shifted back to fundamentals of earning links using content marketing techniques.

digitalprseolinkbuilding
BrightonSEO 2022.pdf
BrightonSEO 2022.pdfBrightonSEO 2022.pdf
BrightonSEO 2022.pdf

This document provides tips for knowledge service businesses to have profitable client projects even during an economic recession. It emphasizes focusing on fundamentals like tracking billable time to ensure at least 75% utilization, creating processes to scale the business, leading a team effectively, and overcommunicating with clients. Mastering these areas through attitude and the right tools can help a founder navigate difficult times, as an individual cannot achieve everything and needs systems in place.

agencymanagementproject management
What is in a link?
What is in a link?What is in a link?
What is in a link?

This document discusses the value and uses of hyperlinks. It explains that hyperlinks can help understand a person's influence, interests, and peers. Hyperlinks also allow you to find influencers around a topic or identify the authors of a news site. The key takeaway is that having access to true link data and understanding how to analyze link information can provide new insights.

seobrightonseo
Labelling the content
@richlawre
Get a representative sample of searches
448 million search queries
bit.ly/448-million @richlawre
Here’s how to play around with the file
@richlawre
bit.ly/large-file
Then gather the top 20 rankings for each
sample query
Likely available
feature of your
favourite rank
tracking software
@richlawre

Recommended for you

How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...

This document contains the transcript of a presentation about incorporating machine learning into internal linking audits. The presentation discusses analyzing a website's internal link structure using machine learning techniques like topic modeling and fuzzy matching to identify opportunities for new or improved internal links. It provides a 6-step process for discovery, analysis, clustering content by topic, identifying link opportunities, prioritizing where to link, and measuring the impact of implemented links. The goal is incremental improvements to internal linking that can boost SEO over time through better content organization and discoverability.

seomachine learningmarketing
Hreflang tags: everything you need to know to start implementing them
Hreflang tags: everything you need to know to start implementing themHreflang tags: everything you need to know to start implementing them
Hreflang tags: everything you need to know to start implementing them

The takeaway: 1. Why/What/How of hreflang 2. Some examples of practical application 3. Canonical VS hreflang 4. Common hreflang mistakes 5. Is hreflang a ranking factor?

seo
Richard Lawrence - How to measure the impact of LinkedIn ads with zero clicks...
Richard Lawrence - How to measure the impact of LinkedIn ads with zero clicks...Richard Lawrence - How to measure the impact of LinkedIn ads with zero clicks...
Richard Lawrence - How to measure the impact of LinkedIn ads with zero clicks...

Richard Lawrence walks through a process to measure the impact of your LinkedIn advertising even when you have zero clicks using the LinkedIn API and machine learning.

machine learninglinkedingenerative ai
Use some search raters to rate the content
Collect
labels
Choose
provider
Create
guidelines
Must not be
identical to
Google’s…
Needs Met &
Page Quality
2 search raters
with 3rd called in
for disagreements
@richlawre
Creating a Needs Met algorithm
@richlawre
This measures fulfilling search intent
Features will mainly be
relating to relevance
and structure
@richlawre
GPT language models are perfect for this
The open source option
@richlawre

Recommended for you

Master Class SEO
Master Class SEOMaster Class SEO
Master Class SEO

On-site SEO involves optimizing elements within your own website to improve rankings. This includes optimizing content, titles, descriptions, images, site speed, and structured data. Off-site SEO focuses on external factors like backlinks, social signals, and third-party mentions to increase authority. The document provides best practices for both on-site and off-site optimization and discusses factors that influence search engine results pages.

seomasterclasspresentation
Advanced Keyword Research
Advanced Keyword ResearchAdvanced Keyword Research
Advanced Keyword Research

The document discusses ways to continue optimizing keywords after initial keyword research, including: 1) Analyzing site analytics like bounce rates to identify underperforming pages and keywords 2) Conducting competitive analysis of top competitors to find new keyword opportunities 3) Performing heuristic evaluations like talking to experts to gain insights beyond data

researchkeywordseosemppc
The In-depth Guide to Website On-page Optimization
The In-depth Guide to Website On-page OptimizationThe In-depth Guide to Website On-page Optimization
The In-depth Guide to Website On-page Optimization

This SEO guide is for small business website owners. It shares valuable tips on website optimization and outlines the most efficient marketing tactics. Find out how to optimize web content, find relevant keywords, build a website architecture, avoid duplicate content issues, fix broken links and more.

website optimizationseoweb
GPT-3 became cheaper in September too
@richlawre
We need to create a pattern for GPT-J to learn
Content:
<h1>Compare car insurance quotes</h1>
<p>It's quick and easy to compare car insurance
and find cheaper cover – we just need a few
details about you and your vehicle.</p>
Target query: car insurance
Needs Met rating: Good
@richlawre
It will then rate new content
Content:
<h1>Car insurance</h1>
<p>From theft to write-offs and even lost keys,
you'll be covered with us. Here's what you'll like
about our comprehensive cover </p>
Target query: car insurance
Needs Met rating: ?????
@richlawre
We need to scrape content from each page to
give to the language model - with the rating
@richlawre

Recommended for you

intoduction to search engine optimization.pptx
intoduction to search engine optimization.pptxintoduction to search engine optimization.pptx
intoduction to search engine optimization.pptx

search engine optimisation is a process of designing and developing a website to rank well in search engine

seo servicesdigital marketing
SEO, PPC and AI in 2023 and Beyond
SEO, PPC and AI in 2023 and BeyondSEO, PPC and AI in 2023 and Beyond
SEO, PPC and AI in 2023 and Beyond

Lily Ray and Inna Zeyger from Amsive Digital presented about SEO, PPC and AI in 2023 at SMX Munich in Germany

search engine optimizationseoppc
SearchCon 2016 | High Velocity Presentations
SearchCon 2016 | High Velocity PresentationsSearchCon 2016 | High Velocity Presentations
SearchCon 2016 | High Velocity Presentations

This document provides summaries of various SEO audit tools, including BrightEdge, Semrush, Word Cloud, Lucky Orange, GTmetrix, Screaming Frog, and Majestic. For each tool, it lists the key features and benefits in the "Good" column and any limitations in the "Not so Good" column. It then provides a brief statement on what each tool is good for. The document aims to help users choose the right SEO audit tools for their needs.

Then use this info to train GPT-J
@richlawre
bit.ly/finetune-gptj
You can also use existing services
@richlawre
NLP Cloud Forefront.ai
NLP Cloud also became cheaper!
@richlawre
Validate performance with a test set
@richlawre

Recommended for you

180 Fusion - SEO capabilities
180 Fusion - SEO capabilities180 Fusion - SEO capabilities
180 Fusion - SEO capabilities

The document discusses 180Fusion's approach to search engine optimization (SEO) and how they help clients achieve results. It provides an overview of key on-site and off-site optimization factors they consider, such as keyword research, on-page elements, link building strategies, and competitive analysis. It also describes the reporting and analytics tools they use to measure SEO performance and returns on investment for clients over time.

seo servicessearch engine optimizationmarketing
Demand Quest SEO Training Sept. 2017 - Session 1
Demand Quest SEO Training Sept. 2017 - Session 1Demand Quest SEO Training Sept. 2017 - Session 1
Demand Quest SEO Training Sept. 2017 - Session 1

The document provides an agenda for an SEO training session. It discusses how search engines have evolved as search queries have changed over time. It defines SEO as optimizing a website to be accessible to search engines and relevant to users. The presentation covers technical SEO factors like site structure, page speed and security as well as on-page optimization including keywords, copy and links. It also discusses off-page factors like backlinks, social media and reviews that help search engine rankings. The goal of SEO is to help websites rank higher in organic search results.

trainingseosearch engine optimization
Seo questions for 2013
Seo questions for 2013Seo questions for 2013
Seo questions for 2013

The document contains questions and answers related to search engine optimization (SEO). It discusses SEO techniques like keyword stemming, keyword density, Google's sandbox, latent semantic indexing, meta tags and their character limits, SEO tools, types of SEO, and URL shortening services. Other topics covered include the differences between keywords and phrases, page rank and search engine results pages, on-page and off-page SEO aspects, and cloaking.

seo questions
Judge performance with a Confusion Matrix
@richlawre
Correct
Wrong
Correct Wrong
True positive False negative
False positive True negative
Actual
Prediction
Few shot learning can help improve
performance
@richlawre
Prompt
Example 1
Rating: Excellent
Example 2
Rating: Poor
Example 3
Rating: ????
GPT-J
Good
As can explaining to the model what it
needs to do!
@richlawre
Consider the content to rate.
Rate it according how well it
fits the search query.
We’ve done this for you within Sanity Studio
@richlawre

Recommended for you

How your (non-SEO) work affects Organic Search.
How your (non-SEO) work affects Organic Search. How your (non-SEO) work affects Organic Search.
How your (non-SEO) work affects Organic Search.

This was a presentation for Refresh Denver for Developers, Copywriters, UI/UX folks, and others who work on websites so they can understand how the work they do impacts organic search without previous SEO knowledge.

digital marketingweb design and developmentui
Critical Rules for SEO Success in 2014
Critical Rules for SEO Success in 2014Critical Rules for SEO Success in 2014
Critical Rules for SEO Success in 2014

The document outlines critical rules for SEO success in 2014, including writing content for audiences, speaking the searchers' language by understanding their profiles and keywords, optimizing site content by including keywords throughout pages, and getting quality links through compelling content and curated directories rather than manipulative strategies.

Search Engine Optimisation: A High Level View
Search Engine Optimisation: A High Level ViewSearch Engine Optimisation: A High Level View
Search Engine Optimisation: A High Level View

High level view of what SEO is; Keyword optimisation; building websites optimally for search; Social Media search and the Future of Search

seo keywords search 101
And lots of other great features
@richlawre
Contact us for more info about the beta for
these features:
bit.ly/sanity-beta
@richlawre
This isn’t perfect of course - though still very
useful
@richlawre
● Only text content
● Useful indication only
● Great at scale
Creating a Page Quality algorithm
@richlawre

Recommended for you

SEO for humans, without the jargon- Halton Business Fair November 16
SEO for humans, without the jargon- Halton Business Fair November 16SEO for humans, without the jargon- Halton Business Fair November 16
SEO for humans, without the jargon- Halton Business Fair November 16

A presentation on what you need to know about SEO in today's Google environment and how to structure and create content that drives visitors to your website.

content marketingmarketingseo
Purplegator SEO Pitch Deck.pptx
Purplegator SEO Pitch Deck.pptxPurplegator SEO Pitch Deck.pptx
Purplegator SEO Pitch Deck.pptx

SEO is not a one size fits all service for your business. An advanced SEO agency such as Purplegator will analyze your website's strengths and weaknesses, provide achievable KPIs and goals and customize a strategy that will work for you. At Purplegator, our staff has been active in SEO since 2002. We grew a business from a start up to having 60,000 subscribers paying $9.99 per month to be members. What are you getting from your current SEO agency? With Purplegator, you'll know what you are getting, because we will review it with you every month. While we will be able to share online statistics with you, we know that clicks and taps aren't the end all for your business. What you care about is SALES! And, at the end of the day, that's the only KPI goal that really matters. Want to get real results from SEO? Contact Purplegator at sales@purplegator.com or call us at 888-76-GATOR.

seoseo servicesmobile seo
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO Tutorial
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialSEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO Tutorial
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO Tutorial

This is a complete training module on SEO. Learn about SEO from the basics to advanced stages using this presentation. This SEO training course will help you to keep up to speed with the most widely used digital marketing technique - Search Engine Optimization. This SEO course is published online for beginners as well as experts.

seoseo servicesseo training
This is much more difficult!
@richlawre
It measures how well a page achieves its
purpose
@richlawre
This is about quality of
content, independent
of search queries
So features can relate to a large number of
areas!
@richlawre
‘Main Content’ vs
‘Supplementary
Content’
Website
background
information
Amount of Main Content
Position of Main Content
Depth of ‘about’ info
Wikipedia presence
And you have to work out how to measure
them
@richlawre
Amount of Main
Content
Length of Main
Content area
Number of words
in Main Content

Recommended for you

Demand quest SEO training Session 1 May 2017
Demand quest SEO training Session 1 May 2017Demand quest SEO training Session 1 May 2017
Demand quest SEO training Session 1 May 2017

The document provides an agenda for an SEO training session. It begins with introductions and an overview of how search has evolved and how search engines work. It then defines SEO and discusses key on-page and off-page optimization factors such as technical structure, content, and links. Metrics for success and tools for analysis are also reviewed. The training aims to provide actionable tactics for improving search engine visibility and website usability.

seo
Creating Findable Content: SEO for Non-SEOs
Creating Findable Content: SEO for Non-SEOsCreating Findable Content: SEO for Non-SEOs
Creating Findable Content: SEO for Non-SEOs

How do you create findable content? This short deck outlines some of the most important concepts in SEO, specifically for content strategy. Bake-in SEO from the start and you'll spend more time creating and less time editing. Presented October 2013 at #RVAContentStrategy.

web contentseocontent strategy
SEO Overview
SEO OverviewSEO Overview
SEO Overview

Complete overview of SEO strategies for 2020. Includes on-page SEO steps, Off-page SEO strategies and important tools for marketers.

marketingseocontent marketing
It becomes a huge multivariate challenge
@richlawre
Page
Length of
MC area
‘About us’
word count
Clicks to
‘About us’
Page 1 17cm 500 2
Page 2 20cm 300 1
Page 3 15cm 1000 2
Page 4 25cm 750 3
Then we need to find features that best
separate the groups
Number of words in ‘About’ section
Length of
‘Main Content’
area
High quality
Low quality
@richlawre
But with a large number of features!
@richlawre
This can be explored with a number of
potential models
@richlawre
Linear Discriminant Analysis

Recommended for you

Demand quest seo training
Demand quest seo trainingDemand quest seo training
Demand quest seo training

The document provides an overview of search engine optimization (SEO) training. It discusses how SEO is important for websites to be visible in organic search results. The training covers technical SEO factors like site maps, page speed, and metadata to ensure search engines can access the site. It also discusses on-page optimization like keywords, copy and links. Off-page factors like backlinks, social media and reviews are also reviewed. The training emphasizes the importance of understanding users and creating helpful content. It provides tips for local SEO and tools for ongoing SEO measurement and improvement.

seosearch engine optimizationeducation
Sin Involves More Than You Might Think (We'll Explain)
Sin Involves More Than You Might Think (We'll Explain)Sin Involves More Than You Might Think (We'll Explain)
Sin Involves More Than You Might Think (We'll Explain)

Sin Involves More Than You Might Think (We'll Explain)

Lajpat Nagar @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Ruhi Singla Top Model Safe
Lajpat Nagar @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Ruhi Singla Top Model SafeLajpat Nagar @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Ruhi Singla Top Model Safe
Lajpat Nagar @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Ruhi Singla Top Model Safe

Lajpat Nagar @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Ruhi Singla Top Model Safe

@richlawre
This can be explored with a number of
potential models
Random Forest
@richlawre
This can be explored with a number of
potential models
Neural Network
This is a huge challenge!
@richlawre
Which features?
@richlawre

Recommended for you

Rohini @ℂall @Girls ꧁❤ 9873940964 ❤꧂VIP Vishakha Singla Top Model Safe
Rohini @ℂall @Girls ꧁❤ 9873940964 ❤꧂VIP Vishakha Singla Top Model SafeRohini @ℂall @Girls ꧁❤ 9873940964 ❤꧂VIP Vishakha Singla Top Model Safe
Rohini @ℂall @Girls ꧁❤ 9873940964 ❤꧂VIP Vishakha Singla Top Model Safe

Rohini @ℂall @Girls ꧁❤ 9873940964 ❤꧂VIP Vishakha Singla Top Model Safe

Pitampura @ℂall @Girls ꧁❤ 9873777170 ❤꧂Fabulous sonam Mehra Top Model Safe
Pitampura @ℂall @Girls ꧁❤ 9873777170 ❤꧂Fabulous sonam Mehra Top Model SafePitampura @ℂall @Girls ꧁❤ 9873777170 ❤꧂Fabulous sonam Mehra Top Model Safe
Pitampura @ℂall @Girls ꧁❤ 9873777170 ❤꧂Fabulous sonam Mehra Top Model Safe

Pitampura @ℂall @Girls ꧁❤ 9873777170 ❤꧂Fabulous sonam Mehra Top Model Safe

Maruti Wagon R on road price in Faridabad - CarDekho
Maruti Wagon R on road price in Faridabad - CarDekhoMaruti Wagon R on road price in Faridabad - CarDekho
Maruti Wagon R on road price in Faridabad - CarDekho

Maruti Wagon R on road price in Faridabad - CarDekho

How to measure them?
@richlawre
Which model?
@richlawre
The work is ongoing here!
@richlawre
Let’s sum up
@richlawre

Recommended for you

From Clues to Connections: How Social Media Investigators Expose Hidden Networks
From Clues to Connections: How Social Media Investigators Expose Hidden NetworksFrom Clues to Connections: How Social Media Investigators Expose Hidden Networks
From Clues to Connections: How Social Media Investigators Expose Hidden Networks

From Clues to Connections: How Social Media Investigators Expose Hidden Networks

social media investigatorssocialconnections
Niagara College degree offer diploma Transcript
Niagara College  degree offer diploma TranscriptNiagara College  degree offer diploma Transcript
Niagara College degree offer diploma Transcript

原版制作【微信:A575476】【(NC毕业证)尼亚加拉学院毕业证成绩单offer】【微信:A575476】(留信学历认证永久存档查询)采用学校原版纸张(包括:隐形水印,阴影底纹,钢印LOGO烫金烫银,LOGO烫金烫银复合重叠,文字图案浮雕,激光镭射,紫外荧光,温感,复印防伪)行业标杆!精益求精,诚心合作,真诚制作!多年品质 ,按需精细制作,24小时接单,全套进口原装设备,十五年致力于帮助留学生解决难题,业务范围有加拿大、英国、澳洲、韩国、美国、新加坡,新西兰等学历材料,包您满意。 【业务选择办理准则】 一、工作未确定,回国需先给父母、亲戚朋友看下文凭的情况,办理一份就读学校的毕业证【微信:A575476】文凭即可 二、回国进私企、外企、自己做生意的情况,这些单位是不查询毕业证真伪的,而且国内没有渠道去查询国外文凭的真假,也不需要提供真实教育部认证。鉴于此,办理一份毕业证【微信:A575476】即可 三、进国企,银行,事业单位,考公务员等等,这些单位是必需要提供真实教育部认证的,办理教育部认证所需资料众多且烦琐,所有材料您都必须提供原件,我们凭借丰���的经验,快捷的绿色通道帮您快速整合材料,让您少走弯路。 留信网认证的作用: 1:该专业认证可证明留学生真实身份【微信:A575476】 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内,将在公安局网内查询个人身份证信息后,同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料,供国家高端企业选择人才 → 【关于价格问题(保证一手价格) 我们所定的价格是非常合理的,而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格,因为我想坦诚对待大家 不想跟大家在价格方面浪费时间 对于老客户或者被老客户介绍过来的朋友,我们都会适当给一些优惠。 选择实体注册公司办理,更放心,更安全!我们的承诺:可来公司面谈,可签订合同,会陪同客户一起到教育部认证窗口递交认证材料,客户在教育部官方认证查询网站查询到认证通过结果后付款,不成功不收费! 办理(NC毕业证)尼亚加拉学院毕业证【微信:A575476】外观非常精致,由特殊纸质材料制成,上面印有校徽、校名、毕业生姓名、专业等信息。 办理(NC毕业证)尼亚加拉学院毕业证【微信:A575476】格式相对统一,各专业都有相应的模板。通常包括以下部分: 校徽:象征着学校的荣誉和传承。 校名:学校英文全称 授予学位:本部分将注明获得的具体学位名称。 毕业生姓名:这是最重要的信息之一,标志着该证书是由特定人员获得的。 颁发日期:这是毕业正式生效的时间,也代表着毕业生学业的结束。 其他信息:根据不同的专业和学位,可能会有一些特定的信息或章节。 办理(NC毕业证)尼亚加拉学院毕业证【微信:A575476】价值很高,需要妥善保管。一般来说,应放置在安全、干燥、防潮的地方,避免长时间暴露在阳光下。如需使用,最好使用复印件而不是原件,以免丢失。 综上所述,办理(NC毕业证)尼亚加拉学院毕业证【微信:A575476 】是证明身份和学历的高价值文件。外观简单庄重,格式统一,包括重要的个人信息和发布日期。对持有人来说,妥善保管是非常重要的。

旧金山艺术大学毕业证金门大学毕业证圣地亚哥州立大学毕业证
[D3T2S03] Data&AI Roadshow 2024 - Amazon DocumentDB 실습
[D3T2S03] Data&AI Roadshow 2024 - Amazon DocumentDB 실습[D3T2S03] Data&AI Roadshow 2024 - Amazon DocumentDB 실습
[D3T2S03] Data&AI Roadshow 2024 - Amazon DocumentDB 실습

Amazon DocumentDB(MongoDB와 호환됨)는 빠르고 안정적이며 완전 관리형 데이터베이스 서비스입니다. Amazon DocumentDB를 사용하면 클라우드에서 MongoDB 호환 데이터베이스를 쉽게 설치, 운영 및 규모를 조정할 수 있습니다. Amazon DocumentDB를 사용하면 MongoDB에서 사용하는 것과 동일한 애플리케이션 코드를 실행하고 동일한 드라이버와 도구를 사용하는 것을 실습합니다.

awsdatabasedocumentdb
Google likely uses its raters to gather
labelled data on content quality
@richlawre
It will then likely use that to find features of
‘good’ and ‘bad’ content
@richlawre
And creates algorithms to distinguish
between the two
@richlawre
You can do the same!
@richlawre

Recommended for you

MUMBAI MONTHLY RAINFALL CAPSTONE PROJECT
MUMBAI MONTHLY RAINFALL CAPSTONE PROJECTMUMBAI MONTHLY RAINFALL CAPSTONE PROJECT
MUMBAI MONTHLY RAINFALL CAPSTONE PROJECT

### Data Description and Analysis Summary for Presentation #### 1. **Importing Libraries** Libraries used: - `pandas`, `numpy`: Data manipulation - `matplotlib`, `seaborn`: Data visualization - `scikit-learn`: Machine learning utilities - `statsmodels`, `pmdarima`: Statistical modeling - `keras`: Deep learning models #### 2. **Loading and Exploring the Dataset** **Dataset Overview:** - **Source:** CSV file (`mumbai-monthly-rains.csv`) - **Columns:** - `Year`: The year of the recorded data. - `Jan` to `Dec`: Monthly rainfall data. - `Total`: Total annual rainfall. **Initial Data Checks:** - Displayed first few rows. - Summary statistics (mean, standard deviation, min, max). - Checked for missing values. - Verified data types. **Visualizations:** - **Annual Rainfall Time Series:** Trends in annual rainfall over the years. - **Monthly Rainfall Over Years:** Patterns and variations in monthly rainfall. - **Yearly Total Rainfall Distribution:** Distribution and frequency of annual rainfall. - **Box Plots for Monthly Data:** Spread and outliers in monthly rainfall. - **Correlation Matrix of Monthly Rainfall:** Relationships between different months' rainfall. #### 3. **Data Transformation** **Steps:** - Ensured 'Year' column is of integer type. - Created a datetime index. - Converted monthly data to a time series format. - Created lag features to capture past values. - Generated rolling statistics (mean, standard deviation) for different window sizes. - Added seasonal indicators (dummy variables for months). - Dropped rows with NaN values. **Result:** - Transformed dataset with additional features ready for time series analysis. #### 4. **Data Splitting** **Procedure:** - Split the data into features (`X`) and target (`y`). - Further split into training (80%) and testing (20%) sets without shuffling to preserve time series order. **Result:** - Training set: `(X_train, y_train)` - Testing set: `(X_test, y_test)` #### 5. **Automated Hyperparameter Tuning** **Tool Used:** `pmdarima` - Automatically selected the best parameters for the SARIMA model. - Evaluated using metrics such as AIC and BIC. **Output:** - Best SARIMA model parameters and statistical summary. #### 6. **SARIMA Model** **Steps:** - Fit the SARIMA model using the training data. - Evaluated on both training and testing sets using MAE and RMSE. **Output:** - **Train MAE:** Indicates accuracy on training data. - **Test MAE:** Indicates accuracy on unseen data. - **Train RMSE:** Measures average error magnitude on training data. - **Test RMSE:** Measures average error magnitude on testing data. #### 7. **LSTM Model** **Preparation:** - Reshaped data for LSTM input. - Converted data to `float32`. **Model Building and Training:** - Built an LSTM model with one LSTM layer and one Dense layer. - Trained the model on the training data. **Evaluation:** - Evaluated on both training and testing sets using MAE and RMSE. **Output:** - **Train MAE:** Accuracy on training data. - **T

mumbai rainfalls
University of Toronto degree offer diploma Transcript
University of Toronto  degree offer diploma TranscriptUniversity of Toronto  degree offer diploma Transcript
University of Toronto degree offer diploma Transcript

学历认证补办制【微信:A575476】【(UofT毕业证)多伦多大学毕业证成绩单offer】【微信:A575476】(留信学历认证永久存档查询)采用学校原版纸张,特殊工艺完全按照原版一比一制作(包括:隐形水印,阴影底纹,钢印LOGO烫金烫银,LOGO烫金烫银复合重叠,文字图案浮雕,激光镭射,紫外荧光,温感,复印防伪)行业标杆!精益求精,诚心合作,真诚制作!多年品质 ,按需精细制作,24小时接单,全套进口原装设备,十五年致力于帮助留学生解决难题,业务范围有加拿大、英国、澳洲、韩国、美国、新加坡,新西兰等学历材料,包您满意。 【业务选择办理准则】 一、工作未确定,回国需先给父母、亲戚朋友看下文凭的情况,办理一份就读学校的毕业证【微信:A575476】文凭即可 二、回国进私企、外企、自己做生意的情况,这些单位是不查询毕业证真伪的,而且国内没有渠道去查询国外文凭的真假,也不需要提供真实教育部认证。鉴于此,办理一份毕业证【微信:A575476】即可 三、进国企,银行,事业单位,考公务员等等,这些单位是必需要提供真实教育部认证的,办理教育部认证所需资料众多且烦琐,所有材料您都必须提供原件,我们凭借丰富的经验,快捷的绿色通道帮您快速整合材料,让您少走弯路。 留信网认证的作用: 1:该专业认证可证明留学生真实身份【微信:A575476】 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内,将在公安局网内查询个人身份证信息后,同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料,供国家高端企业选择人才 → 【关于价格问题(保证一手价格) 我们所定的价格是非常合理的,而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格,因为我想坦诚对待大家 不想跟大家在价格方面浪费时间 对于老客户或者被老客户介绍过来的朋友,我们都会适当给一些优惠。 选择实体注册公司办理,更放心,更安全!我们的承诺:可来公司面谈,可签订合同,会陪同客户一起到教育部认证窗口递交认证材料,客户在教育部官方认证查询网站查询到认证通过结果后付款,不成功不收费! 办理(UofT毕业证)多伦多大学毕业证【微信:A575476】外观非常精致,由特殊纸质材料制成,上面印有校徽、校名、毕业生姓名、专业等信息。 办理(UofT毕业证)多伦多大学毕业证【微信:A575476】格式相对统一,各专业都有相应的模板。通常包括以下部分: 校徽:象征着学校的荣誉和传承。 校名:学校英文全称 授予学位:本部分将注明获得的具体学位名称。 毕业生姓名:这是最重要的信息之一,标志着该证书是由特定人员获得的。 颁发日期:这是毕业正式生效的时间,也代表着毕业生学业的结束。 其他信息:根据不同的专业和学位,可能会有一些特定的信息或章节。 办理(UofT毕业证)多伦多大学毕业证【微信:A575476】价值很高,需要妥善保管。一般来说,应放置在安全、干燥、防潮的地方,避免长时间暴露在阳光下。如需使用,最好使用复印件而不是原件,以免丢失。 综上所述,办理(UofT毕业证)多伦多大学毕业证【微信:A575476 】是证明身份和学历的高价值文件。外观简单庄重,格式统一,包括重要的个人信息和发布日期。对持有人来说,妥善保管是非常重要的。

不列颠海角大学毕业证圣弗朗西斯泽维尔大学毕业证新布伦瑞克大学毕业证
Rohini @ℂall @Girls ꧁❤ 9873940964 ❤꧂VIP Megha Singla Top Model Safe
Rohini @ℂall @Girls ꧁❤ 9873940964 ❤꧂VIP Megha Singla Top Model SafeRohini @ℂall @Girls ꧁❤ 9873940964 ❤꧂VIP Megha Singla Top Model Safe
Rohini @ℂall @Girls ꧁❤ 9873940964 ❤꧂VIP Megha Singla Top Model Safe

Rohini @ℂall @Girls ꧁❤ 9873940964 ❤꧂VIP Megha Singla Top Model Safe

Get your own labelled content and create
your own scoring algorithms
@richlawre
We have created a ‘Needs Met’ score within
Sanity Studio
@richlawre
So that you can get an indication of content
calibre directly in your publishing workflow
@richlawre
Contact us to get more info about the beta
here:
bit.ly/sanity-beta
@richlawre

Recommended for you

iot paper presentation FINAL EDIT by kiran.pptx
iot paper presentation FINAL EDIT by kiran.pptxiot paper presentation FINAL EDIT by kiran.pptx
iot paper presentation FINAL EDIT by kiran.pptx

Iot

Karol Bagh @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Jya Khan Top Model Safe
Karol Bagh @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Jya Khan Top Model SafeKarol Bagh @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Jya Khan Top Model Safe
Karol Bagh @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Jya Khan Top Model Safe

Karol Bagh @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Jya Khan Top Model Safe

Saket @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Neha Singla Top Model Safe
Saket @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Neha Singla Top Model SafeSaket @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Neha Singla Top Model Safe
Saket @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Neha Singla Top Model Safe

Saket @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Neha Singla Top Model Safe

Richard Lawrence
Principal at Sanity.io
@richlawre
@richlawre

More Related Content

What's hot

[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages
Areej AbuAli
 
Data Pitfalls - Brighton SEO - Katie Swann.pptx
Data Pitfalls - Brighton SEO - Katie Swann.pptxData Pitfalls - Brighton SEO - Katie Swann.pptx
Data Pitfalls - Brighton SEO - Katie Swann.pptx
KatieSwann5
 
How to improve Core Web Vitals on a WordPress website
How to improve Core Web Vitals on a WordPress websiteHow to improve Core Web Vitals on a WordPress website
How to improve Core Web Vitals on a WordPress website
Indigo Tree Digital
 
A Simple method to Create Content using NLP
A Simple method to Create Content using NLP A Simple method to Create Content using NLP
A Simple method to Create Content using NLP
Sante J. Achille
 
Data Driven Approach to Scale SEO at BrightonSEO 2023
Data Driven Approach to Scale SEO at BrightonSEO 2023Data Driven Approach to Scale SEO at BrightonSEO 2023
Data Driven Approach to Scale SEO at BrightonSEO 2023
Nitin Manchanda
 
What we can learn from losing SEO tests
What we can learn from losing SEO testsWhat we can learn from losing SEO tests
What we can learn from losing SEO tests
Will Critchlow
 
EAT: Have We Been Looking At It Backwards
EAT: Have We Been Looking At It BackwardsEAT: Have We Been Looking At It Backwards
EAT: Have We Been Looking At It Backwards
EdwardZiubrzynski1
 
Machine Learning use cases for Technical SEO Automation Brighton SEO Patrick ...
Machine Learning use cases for Technical SEO Automation Brighton SEO Patrick ...Machine Learning use cases for Technical SEO Automation Brighton SEO Patrick ...
Machine Learning use cases for Technical SEO Automation Brighton SEO Patrick ...
Ahrefs
 
Why Scaling (Great) Content Is So Bloody Hard
Why Scaling (Great) Content Is So Bloody HardWhy Scaling (Great) Content Is So Bloody Hard
Why Scaling (Great) Content Is So Bloody Hard
JoshuaHardwickAhrefs
 
How to get more traffic with less content - BrightonSEO
How to get more traffic with less content - BrightonSEOHow to get more traffic with less content - BrightonSEO
How to get more traffic with less content - BrightonSEO
Anna Gregory-Hall
 
How To EAT Links.pptx
How To EAT Links.pptxHow To EAT Links.pptx
How To EAT Links.pptx
Dixon Jones
 
BrightonSEO - Apr 2022 - No excuses for doing UX
BrightonSEO - Apr 2022 - No excuses for doing UXBrightonSEO - Apr 2022 - No excuses for doing UX
BrightonSEO - Apr 2022 - No excuses for doing UX
Oban International
 
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...
LazarinaStoyanova
 
Swipe left: Why your content is getting ghosted
Swipe left: Why your content is getting ghostedSwipe left: Why your content is getting ghosted
Swipe left: Why your content is getting ghosted
Eleni Cashell
 
Don't be a cannibal
Don't be a cannibalDon't be a cannibal
Don't be a cannibal
Limor Barenholtz
 
Product, service and category page links (and how to get them) - Rebecca Moss...
Product, service and category page links (and how to get them) - Rebecca Moss...Product, service and category page links (and how to get them) - Rebecca Moss...
Product, service and category page links (and how to get them) - Rebecca Moss...
Rebecca Moss
 
BrightonSEO 2022.pdf
BrightonSEO 2022.pdfBrightonSEO 2022.pdf
BrightonSEO 2022.pdf
Ilia Markov
 
What is in a link?
What is in a link?What is in a link?
What is in a link?
Dixon Jones
 
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...
LazarinaStoyanova
 
Hreflang tags: everything you need to know to start implementing them
Hreflang tags: everything you need to know to start implementing themHreflang tags: everything you need to know to start implementing them
Hreflang tags: everything you need to know to start implementing them
Sara Moccand-Sayegh
 

What's hot (20)

[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages
 
Data Pitfalls - Brighton SEO - Katie Swann.pptx
Data Pitfalls - Brighton SEO - Katie Swann.pptxData Pitfalls - Brighton SEO - Katie Swann.pptx
Data Pitfalls - Brighton SEO - Katie Swann.pptx
 
How to improve Core Web Vitals on a WordPress website
How to improve Core Web Vitals on a WordPress websiteHow to improve Core Web Vitals on a WordPress website
How to improve Core Web Vitals on a WordPress website
 
A Simple method to Create Content using NLP
A Simple method to Create Content using NLP A Simple method to Create Content using NLP
A Simple method to Create Content using NLP
 
Data Driven Approach to Scale SEO at BrightonSEO 2023
Data Driven Approach to Scale SEO at BrightonSEO 2023Data Driven Approach to Scale SEO at BrightonSEO 2023
Data Driven Approach to Scale SEO at BrightonSEO 2023
 
What we can learn from losing SEO tests
What we can learn from losing SEO testsWhat we can learn from losing SEO tests
What we can learn from losing SEO tests
 
EAT: Have We Been Looking At It Backwards
EAT: Have We Been Looking At It BackwardsEAT: Have We Been Looking At It Backwards
EAT: Have We Been Looking At It Backwards
 
Machine Learning use cases for Technical SEO Automation Brighton SEO Patrick ...
Machine Learning use cases for Technical SEO Automation Brighton SEO Patrick ...Machine Learning use cases for Technical SEO Automation Brighton SEO Patrick ...
Machine Learning use cases for Technical SEO Automation Brighton SEO Patrick ...
 
Why Scaling (Great) Content Is So Bloody Hard
Why Scaling (Great) Content Is So Bloody HardWhy Scaling (Great) Content Is So Bloody Hard
Why Scaling (Great) Content Is So Bloody Hard
 
How to get more traffic with less content - BrightonSEO
How to get more traffic with less content - BrightonSEOHow to get more traffic with less content - BrightonSEO
How to get more traffic with less content - BrightonSEO
 
How To EAT Links.pptx
How To EAT Links.pptxHow To EAT Links.pptx
How To EAT Links.pptx
 
BrightonSEO - Apr 2022 - No excuses for doing UX
BrightonSEO - Apr 2022 - No excuses for doing UXBrightonSEO - Apr 2022 - No excuses for doing UX
BrightonSEO - Apr 2022 - No excuses for doing UX
 
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...
 
Swipe left: Why your content is getting ghosted
Swipe left: Why your content is getting ghostedSwipe left: Why your content is getting ghosted
Swipe left: Why your content is getting ghosted
 
Don't be a cannibal
Don't be a cannibalDon't be a cannibal
Don't be a cannibal
 
Product, service and category page links (and how to get them) - Rebecca Moss...
Product, service and category page links (and how to get them) - Rebecca Moss...Product, service and category page links (and how to get them) - Rebecca Moss...
Product, service and category page links (and how to get them) - Rebecca Moss...
 
BrightonSEO 2022.pdf
BrightonSEO 2022.pdfBrightonSEO 2022.pdf
BrightonSEO 2022.pdf
 
What is in a link?
What is in a link?What is in a link?
What is in a link?
 
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...
 
Hreflang tags: everything you need to know to start implementing them
Hreflang tags: everything you need to know to start implementing themHreflang tags: everything you need to know to start implementing them
Hreflang tags: everything you need to know to start implementing them
 

Similar to Creating Search Quality Algorithms - Richard Lawrence - BrightonSEO.pdf

Richard Lawrence - How to measure the impact of LinkedIn ads with zero clicks...
Richard Lawrence - How to measure the impact of LinkedIn ads with zero clicks...Richard Lawrence - How to measure the impact of LinkedIn ads with zero clicks...
Richard Lawrence - How to measure the impact of LinkedIn ads with zero clicks...
Richard Lawrence
 
Master Class SEO
Master Class SEOMaster Class SEO
Master Class SEO
DQ Network
 
Advanced Keyword Research
Advanced Keyword ResearchAdvanced Keyword Research
Advanced Keyword Research
Dave Snyder
 
The In-depth Guide to Website On-page Optimization
The In-depth Guide to Website On-page OptimizationThe In-depth Guide to Website On-page Optimization
The In-depth Guide to Website On-page Optimization
Julia Blake
 
intoduction to search engine optimization.pptx
intoduction to search engine optimization.pptxintoduction to search engine optimization.pptx
intoduction to search engine optimization.pptx
sumanjeetkaur15
 
SEO, PPC and AI in 2023 and Beyond
SEO, PPC and AI in 2023 and BeyondSEO, PPC and AI in 2023 and Beyond
SEO, PPC and AI in 2023 and Beyond
Lily Ray
 
SearchCon 2016 | High Velocity Presentations
SearchCon 2016 | High Velocity PresentationsSearchCon 2016 | High Velocity Presentations
SearchCon 2016 | High Velocity Presentations
SearchCon
 
180 Fusion - SEO capabilities
180 Fusion - SEO capabilities180 Fusion - SEO capabilities
180 Fusion - SEO capabilities
Justin Campbell
 
Demand Quest SEO Training Sept. 2017 - Session 1
Demand Quest SEO Training Sept. 2017 - Session 1Demand Quest SEO Training Sept. 2017 - Session 1
Demand Quest SEO Training Sept. 2017 - Session 1
Nate Plaunt
 
Seo questions for 2013
Seo questions for 2013Seo questions for 2013
Seo questions for 2013
Lalit Kant
 
How your (non-SEO) work affects Organic Search.
How your (non-SEO) work affects Organic Search. How your (non-SEO) work affects Organic Search.
How your (non-SEO) work affects Organic Search.
Matt Lacuesta
 
Critical Rules for SEO Success in 2014
Critical Rules for SEO Success in 2014Critical Rules for SEO Success in 2014
Critical Rules for SEO Success in 2014
Act-On Software
 
Search Engine Optimisation: A High Level View
Search Engine Optimisation: A High Level ViewSearch Engine Optimisation: A High Level View
Search Engine Optimisation: A High Level View
justin spratt
 
SEO for humans, without the jargon- Halton Business Fair November 16
SEO for humans, without the jargon- Halton Business Fair November 16SEO for humans, without the jargon- Halton Business Fair November 16
SEO for humans, without the jargon- Halton Business Fair November 16
Jonathan Guy ✯ Paid and Organic Search Specialist
 
Purplegator SEO Pitch Deck.pptx
Purplegator SEO Pitch Deck.pptxPurplegator SEO Pitch Deck.pptx
Purplegator SEO Pitch Deck.pptx
Purplegator
 
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO Tutorial
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialSEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO Tutorial
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO Tutorial
Deep Mehta
 
Demand quest SEO training Session 1 May 2017
Demand quest SEO training Session 1 May 2017Demand quest SEO training Session 1 May 2017
Demand quest SEO training Session 1 May 2017
Nate Plaunt
 
Creating Findable Content: SEO for Non-SEOs
Creating Findable Content: SEO for Non-SEOsCreating Findable Content: SEO for Non-SEOs
Creating Findable Content: SEO for Non-SEOs
Harris A. Schachter
 
SEO Overview
SEO OverviewSEO Overview
SEO Overview
Bridgett Gutierrez
 
Demand quest seo training
Demand quest seo trainingDemand quest seo training
Demand quest seo training
Nate Plaunt
 

Similar to Creating Search Quality Algorithms - Richard Lawrence - BrightonSEO.pdf (20)

Richard Lawrence - How to measure the impact of LinkedIn ads with zero clicks...
Richard Lawrence - How to measure the impact of LinkedIn ads with zero clicks...Richard Lawrence - How to measure the impact of LinkedIn ads with zero clicks...
Richard Lawrence - How to measure the impact of LinkedIn ads with zero clicks...
 
Master Class SEO
Master Class SEOMaster Class SEO
Master Class SEO
 
Advanced Keyword Research
Advanced Keyword ResearchAdvanced Keyword Research
Advanced Keyword Research
 
The In-depth Guide to Website On-page Optimization
The In-depth Guide to Website On-page OptimizationThe In-depth Guide to Website On-page Optimization
The In-depth Guide to Website On-page Optimization
 
intoduction to search engine optimization.pptx
intoduction to search engine optimization.pptxintoduction to search engine optimization.pptx
intoduction to search engine optimization.pptx
 
SEO, PPC and AI in 2023 and Beyond
SEO, PPC and AI in 2023 and BeyondSEO, PPC and AI in 2023 and Beyond
SEO, PPC and AI in 2023 and Beyond
 
SearchCon 2016 | High Velocity Presentations
SearchCon 2016 | High Velocity PresentationsSearchCon 2016 | High Velocity Presentations
SearchCon 2016 | High Velocity Presentations
 
180 Fusion - SEO capabilities
180 Fusion - SEO capabilities180 Fusion - SEO capabilities
180 Fusion - SEO capabilities
 
Demand Quest SEO Training Sept. 2017 - Session 1
Demand Quest SEO Training Sept. 2017 - Session 1Demand Quest SEO Training Sept. 2017 - Session 1
Demand Quest SEO Training Sept. 2017 - Session 1
 
Seo questions for 2013
Seo questions for 2013Seo questions for 2013
Seo questions for 2013
 
How your (non-SEO) work affects Organic Search.
How your (non-SEO) work affects Organic Search. How your (non-SEO) work affects Organic Search.
How your (non-SEO) work affects Organic Search.
 
Critical Rules for SEO Success in 2014
Critical Rules for SEO Success in 2014Critical Rules for SEO Success in 2014
Critical Rules for SEO Success in 2014
 
Search Engine Optimisation: A High Level View
Search Engine Optimisation: A High Level ViewSearch Engine Optimisation: A High Level View
Search Engine Optimisation: A High Level View
 
SEO for humans, without the jargon- Halton Business Fair November 16
SEO for humans, without the jargon- Halton Business Fair November 16SEO for humans, without the jargon- Halton Business Fair November 16
SEO for humans, without the jargon- Halton Business Fair November 16
 
Purplegator SEO Pitch Deck.pptx
Purplegator SEO Pitch Deck.pptxPurplegator SEO Pitch Deck.pptx
Purplegator SEO Pitch Deck.pptx
 
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO Tutorial
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialSEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO Tutorial
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO Tutorial
 
Demand quest SEO training Session 1 May 2017
Demand quest SEO training Session 1 May 2017Demand quest SEO training Session 1 May 2017
Demand quest SEO training Session 1 May 2017
 
Creating Findable Content: SEO for Non-SEOs
Creating Findable Content: SEO for Non-SEOsCreating Findable Content: SEO for Non-SEOs
Creating Findable Content: SEO for Non-SEOs
 
SEO Overview
SEO OverviewSEO Overview
SEO Overview
 
Demand quest seo training
Demand quest seo trainingDemand quest seo training
Demand quest seo training
 

Recently uploaded

Sin Involves More Than You Might Think (We'll Explain)
Sin Involves More Than You Might Think (We'll Explain)Sin Involves More Than You Might Think (We'll Explain)
Sin Involves More Than You Might Think (We'll Explain)
sapna sharmap11
 
Lajpat Nagar @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Ruhi Singla Top Model Safe
Lajpat Nagar @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Ruhi Singla Top Model SafeLajpat Nagar @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Ruhi Singla Top Model Safe
Lajpat Nagar @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Ruhi Singla Top Model Safe
jiya khan$A17
 
Rohini @ℂall @Girls ꧁❤ 9873940964 ❤꧂VIP Vishakha Singla Top Model Safe
Rohini @ℂall @Girls ꧁❤ 9873940964 ❤꧂VIP Vishakha Singla Top Model SafeRohini @ℂall @Girls ꧁❤ 9873940964 ❤꧂VIP Vishakha Singla Top Model Safe
Rohini @ℂall @Girls ꧁❤ 9873940964 ❤꧂VIP Vishakha Singla Top Model Safe
kumkum tuteja$A17
 
Pitampura @ℂall @Girls ꧁❤ 9873777170 ❤꧂Fabulous sonam Mehra Top Model Safe
Pitampura @ℂall @Girls ꧁❤ 9873777170 ❤꧂Fabulous sonam Mehra Top Model SafePitampura @ℂall @Girls ꧁❤ 9873777170 ❤꧂Fabulous sonam Mehra Top Model Safe
Pitampura @ℂall @Girls ꧁❤ 9873777170 ❤꧂Fabulous sonam Mehra Top Model Safe
vasudha malikmonii$A17
 
Maruti Wagon R on road price in Faridabad - CarDekho
Maruti Wagon R on road price in Faridabad - CarDekhoMaruti Wagon R on road price in Faridabad - CarDekho
Maruti Wagon R on road price in Faridabad - CarDekho
kamli sharma#S10
 
From Clues to Connections: How Social Media Investigators Expose Hidden Networks
From Clues to Connections: How Social Media Investigators Expose Hidden NetworksFrom Clues to Connections: How Social Media Investigators Expose Hidden Networks
From Clues to Connections: How Social Media Investigators Expose Hidden Networks
Milind Agarwal
 
Niagara College degree offer diploma Transcript
Niagara College  degree offer diploma TranscriptNiagara College  degree offer diploma Transcript
Niagara College degree offer diploma Transcript
taqyea
 
[D3T2S03] Data&AI Roadshow 2024 - Amazon DocumentDB 실습
[D3T2S03] Data&AI Roadshow 2024 - Amazon DocumentDB 실습[D3T2S03] Data&AI Roadshow 2024 - Amazon DocumentDB 실습
[D3T2S03] Data&AI Roadshow 2024 - Amazon DocumentDB 실습
Amazon Web Services Korea
 
MUMBAI MONTHLY RAINFALL CAPSTONE PROJECT
MUMBAI MONTHLY RAINFALL CAPSTONE PROJECTMUMBAI MONTHLY RAINFALL CAPSTONE PROJECT
MUMBAI MONTHLY RAINFALL CAPSTONE PROJECT
GaneshGanesh399816
 
University of Toronto degree offer diploma Transcript
University of Toronto  degree offer diploma TranscriptUniversity of Toronto  degree offer diploma Transcript
University of Toronto degree offer diploma Transcript
taqyea
 
Rohini @ℂall @Girls ꧁❤ 9873940964 ❤꧂VIP Megha Singla Top Model Safe
Rohini @ℂall @Girls ꧁❤ 9873940964 ❤꧂VIP Megha Singla Top Model SafeRohini @ℂall @Girls ꧁❤ 9873940964 ❤꧂VIP Megha Singla Top Model Safe
Rohini @ℂall @Girls ꧁❤ 9873940964 ❤꧂VIP Megha Singla Top Model Safe
depikasharma
 
iot paper presentation FINAL EDIT by kiran.pptx
iot paper presentation FINAL EDIT by kiran.pptxiot paper presentation FINAL EDIT by kiran.pptx
iot paper presentation FINAL EDIT by kiran.pptx
KiranKumar139571
 
Karol Bagh @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Jya Khan Top Model Safe
Karol Bagh @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Jya Khan Top Model SafeKarol Bagh @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Jya Khan Top Model Safe
Karol Bagh @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Jya Khan Top Model Safe
bookmybebe1
 
Saket @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Neha Singla Top Model Safe
Saket @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Neha Singla Top Model SafeSaket @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Neha Singla Top Model Safe
Saket @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Neha Singla Top Model Safe
shruti singh$A17
 
University of the Sunshine Coast degree offer diploma Transcript
University of the Sunshine Coast  degree offer diploma TranscriptUniversity of the Sunshine Coast  degree offer diploma Transcript
University of the Sunshine Coast degree offer diploma Transcript
taqyea
 
Victoria University degree offer diploma Transcript
Victoria University  degree offer diploma TranscriptVictoria University  degree offer diploma Transcript
Victoria University degree offer diploma Transcript
taqyea
 
AIRLINE_SATISFACTION_Data Science Solution on Azure
AIRLINE_SATISFACTION_Data Science Solution on AzureAIRLINE_SATISFACTION_Data Science Solution on Azure
AIRLINE_SATISFACTION_Data Science Solution on Azure
SanelaNikodinoska1
 
[D3T1S02] Aurora Limitless Database Introduction
[D3T1S02] Aurora Limitless Database Introduction[D3T1S02] Aurora Limitless Database Introduction
[D3T1S02] Aurora Limitless Database Introduction
Amazon Web Services Korea
 
Cloud Analytics Use Cases - Telco Products
Cloud Analytics Use Cases - Telco ProductsCloud Analytics Use Cases - Telco Products
Cloud Analytics Use Cases - Telco Products
luqmansyauqi2
 
Lajpat Nagar @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Arti Singh Top Model Safe
Lajpat Nagar @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Arti Singh Top Model SafeLajpat Nagar @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Arti Singh Top Model Safe
Lajpat Nagar @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Arti Singh Top Model Safe
aarusi sexy model
 

Recently uploaded (20)

Sin Involves More Than You Might Think (We'll Explain)
Sin Involves More Than You Might Think (We'll Explain)Sin Involves More Than You Might Think (We'll Explain)
Sin Involves More Than You Might Think (We'll Explain)
 
Lajpat Nagar @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Ruhi Singla Top Model Safe
Lajpat Nagar @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Ruhi Singla Top Model SafeLajpat Nagar @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Ruhi Singla Top Model Safe
Lajpat Nagar @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Ruhi Singla Top Model Safe
 
Rohini @ℂall @Girls ꧁❤ 9873940964 ❤꧂VIP Vishakha Singla Top Model Safe
Rohini @ℂall @Girls ꧁❤ 9873940964 ❤꧂VIP Vishakha Singla Top Model SafeRohini @ℂall @Girls ꧁❤ 9873940964 ❤꧂VIP Vishakha Singla Top Model Safe
Rohini @ℂall @Girls ꧁❤ 9873940964 ❤꧂VIP Vishakha Singla Top Model Safe
 
Pitampura @ℂall @Girls ꧁❤ 9873777170 ❤꧂Fabulous sonam Mehra Top Model Safe
Pitampura @ℂall @Girls ꧁❤ 9873777170 ❤꧂Fabulous sonam Mehra Top Model SafePitampura @ℂall @Girls ꧁❤ 9873777170 ❤꧂Fabulous sonam Mehra Top Model Safe
Pitampura @ℂall @Girls ꧁❤ 9873777170 ❤꧂Fabulous sonam Mehra Top Model Safe
 
Maruti Wagon R on road price in Faridabad - CarDekho
Maruti Wagon R on road price in Faridabad - CarDekhoMaruti Wagon R on road price in Faridabad - CarDekho
Maruti Wagon R on road price in Faridabad - CarDekho
 
From Clues to Connections: How Social Media Investigators Expose Hidden Networks
From Clues to Connections: How Social Media Investigators Expose Hidden NetworksFrom Clues to Connections: How Social Media Investigators Expose Hidden Networks
From Clues to Connections: How Social Media Investigators Expose Hidden Networks
 
Niagara College degree offer diploma Transcript
Niagara College  degree offer diploma TranscriptNiagara College  degree offer diploma Transcript
Niagara College degree offer diploma Transcript
 
[D3T2S03] Data&AI Roadshow 2024 - Amazon DocumentDB 실습
[D3T2S03] Data&AI Roadshow 2024 - Amazon DocumentDB 실습[D3T2S03] Data&AI Roadshow 2024 - Amazon DocumentDB 실습
[D3T2S03] Data&AI Roadshow 2024 - Amazon DocumentDB 실습
 
MUMBAI MONTHLY RAINFALL CAPSTONE PROJECT
MUMBAI MONTHLY RAINFALL CAPSTONE PROJECTMUMBAI MONTHLY RAINFALL CAPSTONE PROJECT
MUMBAI MONTHLY RAINFALL CAPSTONE PROJECT
 
University of Toronto degree offer diploma Transcript
University of Toronto  degree offer diploma TranscriptUniversity of Toronto  degree offer diploma Transcript
University of Toronto degree offer diploma Transcript
 
Rohini @ℂall @Girls ꧁❤ 9873940964 ❤꧂VIP Megha Singla Top Model Safe
Rohini @ℂall @Girls ꧁❤ 9873940964 ❤꧂VIP Megha Singla Top Model SafeRohini @ℂall @Girls ꧁❤ 9873940964 ❤꧂VIP Megha Singla Top Model Safe
Rohini @ℂall @Girls ꧁❤ 9873940964 ❤꧂VIP Megha Singla Top Model Safe
 
iot paper presentation FINAL EDIT by kiran.pptx
iot paper presentation FINAL EDIT by kiran.pptxiot paper presentation FINAL EDIT by kiran.pptx
iot paper presentation FINAL EDIT by kiran.pptx
 
Karol Bagh @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Jya Khan Top Model Safe
Karol Bagh @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Jya Khan Top Model SafeKarol Bagh @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Jya Khan Top Model Safe
Karol Bagh @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Jya Khan Top Model Safe
 
Saket @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Neha Singla Top Model Safe
Saket @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Neha Singla Top Model SafeSaket @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Neha Singla Top Model Safe
Saket @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Neha Singla Top Model Safe
 
University of the Sunshine Coast degree offer diploma Transcript
University of the Sunshine Coast  degree offer diploma TranscriptUniversity of the Sunshine Coast  degree offer diploma Transcript
University of the Sunshine Coast degree offer diploma Transcript
 
Victoria University degree offer diploma Transcript
Victoria University  degree offer diploma TranscriptVictoria University  degree offer diploma Transcript
Victoria University degree offer diploma Transcript
 
AIRLINE_SATISFACTION_Data Science Solution on Azure
AIRLINE_SATISFACTION_Data Science Solution on AzureAIRLINE_SATISFACTION_Data Science Solution on Azure
AIRLINE_SATISFACTION_Data Science Solution on Azure
 
[D3T1S02] Aurora Limitless Database Introduction
[D3T1S02] Aurora Limitless Database Introduction[D3T1S02] Aurora Limitless Database Introduction
[D3T1S02] Aurora Limitless Database Introduction
 
Cloud Analytics Use Cases - Telco Products
Cloud Analytics Use Cases - Telco ProductsCloud Analytics Use Cases - Telco Products
Cloud Analytics Use Cases - Telco Products
 
Lajpat Nagar @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Arti Singh Top Model Safe
Lajpat Nagar @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Arti Singh Top Model SafeLajpat Nagar @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Arti Singh Top Model Safe
Lajpat Nagar @ℂall @Girls ꧁❤ 9873777170 ❤꧂VIP Arti Singh Top Model Safe
 

Creating Search Quality Algorithms - Richard Lawrence - BrightonSEO.pdf

  • 1. How to create your own search quality evaluation algorithms Richard Lawrence Sanity.io @richlawre
  • 2. @richlawre ● Principal SEO at Sanity Who the hell is this guy anyway?
  • 3. Who the hell is this guy anyway? @richlawre ● Sanity is a headless CMS and more!
  • 4. @richlawre ● Doing a Data Science degree in my spare time Who the hell is this guy anyway?
  • 6. The ‘helpful content update’ might have been a bit of a damp squib… @richlawre
  • 7. …but Google is always working towards ranking helpful content more highly @richlawre
  • 8. So wouldn’t it be great to know if your content is helping your audience - at scale? @richlawre
  • 9. The search rater guidelines hold the key @richlawre 167 page document that says what good looks like!
  • 10. Google says it doesn’t directly use the ratings in its ranking algorithms “We use responses from Raters to evaluate changes, but they don’t directly impact how our search results are ranked.” bit.ly/ratings-answer @richlawre
  • 11. But it will use the rated content to help find features of what ‘good’ looks like @richlawre
  • 12. Similar methods have been used for years in various areas - like counterfeit notes @richlawre
  • 13. Features are found that best separate authentic and counterfeit notes Distance between edge & watermark Width of shaded area Counterfeit Authentic @richlawre
  • 14. Features for high vs. low quality content will likely be more complex @richlawre
  • 15. Bing confirmed this is how it works in 2019 bit.ly/bing-confirmation @richlawre
  • 16. With 90% of its algorithms being ML based @richlawre bit.ly/bing-features
  • 17. Plus it revealed its process @richlawre bit.ly/bing-process
  • 18. So how can we harness this as an industry? @richlawre
  • 19. We can try to create our own! @richlawre
  • 20. 1. Label the content 2. Create a ‘Needs Met’ algorithm 3. Create a ‘Page Quality’ algorithm What we need to do @richlawre
  • 22. Get a representative sample of searches 448 million search queries bit.ly/448-million @richlawre
  • 23. Here’s how to play around with the file @richlawre bit.ly/large-file
  • 24. Then gather the top 20 rankings for each sample query Likely available feature of your favourite rank tracking software @richlawre
  • 25. Use some search raters to rate the content Collect labels Choose provider Create guidelines Must not be identical to Google’s… Needs Met & Page Quality 2 search raters with 3rd called in for disagreements @richlawre
  • 26. Creating a Needs Met algorithm @richlawre
  • 27. This measures fulfilling search intent Features will mainly be relating to relevance and structure @richlawre
  • 28. GPT language models are perfect for this The open source option @richlawre
  • 29. GPT-3 became cheaper in September too @richlawre
  • 30. We need to create a pattern for GPT-J to learn Content: <h1>Compare car insurance quotes</h1> <p>It's quick and easy to compare car insurance and find cheaper cover – we just need a few details about you and your vehicle.</p> Target query: car insurance Needs Met rating: Good @richlawre
  • 31. It will then rate new content Content: <h1>Car insurance</h1> <p>From theft to write-offs and even lost keys, you'll be covered with us. Here's what you'll like about our comprehensive cover </p> Target query: car insurance Needs Met rating: ????? @richlawre
  • 32. We need to scrape content from each page to give to the language model - with the rating @richlawre
  • 33. Then use this info to train GPT-J @richlawre bit.ly/finetune-gptj
  • 34. You can also use existing services @richlawre NLP Cloud Forefront.ai
  • 35. NLP Cloud also became cheaper! @richlawre
  • 36. Validate performance with a test set @richlawre
  • 37. Judge performance with a Confusion Matrix @richlawre Correct Wrong Correct Wrong True positive False negative False positive True negative Actual Prediction
  • 38. Few shot learning can help improve performance @richlawre Prompt Example 1 Rating: Excellent Example 2 Rating: Poor Example 3 Rating: ???? GPT-J Good
  • 39. As can explaining to the model what it needs to do! @richlawre Consider the content to rate. Rate it according how well it fits the search query.
  • 40. We’ve done this for you within Sanity Studio @richlawre
  • 41. And lots of other great features @richlawre
  • 42. Contact us for more info about the beta for these features: bit.ly/sanity-beta @richlawre
  • 43. This isn’t perfect of course - though still very useful @richlawre ● Only text content ● Useful indication only ● Great at scale
  • 44. Creating a Page Quality algorithm @richlawre
  • 45. This is much more difficult! @richlawre
  • 46. It measures how well a page achieves its purpose @richlawre This is about quality of content, independent of search queries
  • 47. So features can relate to a large number of areas! @richlawre ‘Main Content’ vs ‘Supplementary Content’ Website background information Amount of Main Content Position of Main Content Depth of ‘about’ info Wikipedia presence
  • 48. And you have to work out how to measure them @richlawre Amount of Main Content Length of Main Content area Number of words in Main Content
  • 49. It becomes a huge multivariate challenge @richlawre Page Length of MC area ‘About us’ word count Clicks to ‘About us’ Page 1 17cm 500 2 Page 2 20cm 300 1 Page 3 15cm 1000 2 Page 4 25cm 750 3
  • 50. Then we need to find features that best separate the groups Number of words in ‘About’ section Length of ‘Main Content’ area High quality Low quality @richlawre
  • 51. But with a large number of features! @richlawre
  • 52. This can be explored with a number of potential models @richlawre Linear Discriminant Analysis
  • 53. @richlawre This can be explored with a number of potential models Random Forest
  • 54. @richlawre This can be explored with a number of potential models Neural Network
  • 55. This is a huge challenge! @richlawre
  • 57. How to measure them? @richlawre
  • 59. The work is ongoing here! @richlawre
  • 61. Google likely uses its raters to gather labelled data on content quality @richlawre
  • 62. It will then likely use that to find features of ‘good’ and ‘bad’ content @richlawre
  • 63. And creates algorithms to distinguish between the two @richlawre
  • 64. You can do the same! @richlawre
  • 65. Get your own labelled content and create your own scoring algorithms @richlawre
  • 66. We have created a ‘Needs Met’ score within Sanity Studio @richlawre
  • 67. So that you can get an indication of content calibre directly in your publishing workflow @richlawre
  • 68. Contact us to get more info about the beta here: bit.ly/sanity-beta @richlawre
  • 69. Richard Lawrence Principal at Sanity.io @richlawre @richlawre