Broken Mobile UX Design
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This presentation offers a very brief analysis of some inconsistent Mobile UX Designs and reasons why they are inconsistent. The presentation was delivered as part of Mobile UX Meetup in London in June 2016 on the theme of 'Consistency in Mobile UX Design'. It also shows a couple of examples of consistent Mobile UX Design too and explains why they are so. If you want to know how to design great mobile apps, UX Coach can coach you extensively on this theme, so feel free to reach out on hello@uxcoach.me
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Broken Mobile UX Design
- 4. Minimal app chrome Excellent focus on content Complete consistency
- 5. Obvious to use Ultra minimalism Good, clear icon design
- 6. Consistency in IA Awesome minimal Visual Design Language Very easy to scan
- 7. Consistency in typography and great handling of overall data structures Everything just makes sense from UX point of view
- 10. This is an actual example of a ‘testimonial’ from a real world agency website Who gets ‘overwhelmed’ by a design of a toothbrush app?
- 13. No consistency in any interactions or visual design language Breaks many iOS design principles set out by Apple themselves! Awful IA
- 14. Use of militant tone towards end users Lack of general tone of voice
- 15. How can Google fail like this? User is UK based with English language locale Notice that translation failed too
- 16. The home address is wrong 81 Church Road Impossible to change in any easy way
- 17. Notice the big arrow
- 18. Notice the big arrow again
- 19. Notice the lack of big arrow now?
- 20. Still a lack of big arrow, so very hard to find walking directions to the bus stop
- 21. Impossible to click the name of the station due to overlapping station exit markers
- 22. Notice difference in sizes of + Connect buttons I also don’t know Jeff Weiner
- 23. My ‘base’ currency is UKP in the settings, but UI forcing USD as the base currency Max daily purchase is £100, which is tricky to convert into equivalent $
- 24. ‘Help’ link looks just like the description text on the left, so not obvious it was a link This entire flow is also very unclear due to terminology used
- 25. Bottom navigation lacks affordance that it is navigation Top navigation hides additional functionality which isn’t obvious to discover at all
- 26. Not user’s fault here Tesco’s API doesn’t work, but they are reporting it as an issue with username and password
- 27. Core focus is moments, which is not what Twitter is about Forcing unwanted content onto users This is a … news feed
- 28. Hidden £2 charge only revealed at a point when cancellation request is invoked after 10+ minutes of waiting Message is untrue, as the driver was looking for another person to pick up
- 29. Smileys are important to express emotions
- 30. These are ‘new’ Facebook smileys
- 31. There are also smileys still here for some reason
- 32. Searching stickers (smileys?!) is rendered in a different way Why isn’t there just one area where all smileys and stickers are at?
- 33. Too much navigation Desktop ‘folded’ into mobile
- 34. Even more navigation Top products displayed in unclear way - picture isn’t enough
- 35. No comment!