BrightonSEO April 2023 Similar AI: Automation recipes for SEO success

Canonicalization is a process that webmasters use to tell search engines which URL is the preferred version for a page that may have duplicate content across different URLs. It helps search engines understand which version of a page should be considered the original and primary version for things like search rankings. Properly implementing canonicalization can help avoid duplicate content penalties and ensure the right URL receives credit in search results.

The document discusses how content design impacts SEO and accessibility. It explains that content design means delivering information in the optimal format for users and search engines. It also discusses how users typically scan content in an "F" pattern and how to design content using headings, short paragraphs and other formatting to match this pattern. Well-designed content that provides a good user experience will be rewarded by Google through improved search rankings and user trust. Accessible content design benefits both disabled users and search engines by following best practices like using plain language and clear structuring.

This document discusses internal linking strategies and techniques. It begins by explaining the benefits of connecting entities within content, rather than just words, and translating those connections into internal links. It then provides an overview of technologies like PageRank, the reasonable surfer algorithm, topical PageRank, chunking, and natural language processing that search engines use to understand contexts and how those ideas can be applied to internal linking at scale. Specific options for approaches to internal linking existing pages are also outlined.

The deck presented at BrightonSEo April 2023 - Search Engines Beyond Google. An overview of the current Search Engine Landscape beyond Google, including the International search engines and some of the newly emerged web3/privacy-led Search Engines.

The document discusses the challenges of scaling great content. It states that while scaling basic content is easy, scaling high-quality content is difficult. It recommends systematizing, standardizing, and streamlining content production processes to help overcome these challenges. This includes outlining processes, reviewing drafts, editing, and publishing content according to standardized steps.

BrightonSEO April 2023 Been hit by an algorithm update that wasn’t your fault?! In this talk Jess will run through specific actions people can take when this happens, including being proactive rather than reactive, and also how to deal with stakeholders who can often panic when this happens, to ensure expectations are managed.

Let's face it: Editorial teams may not prioritize SEO, but it's an essential aspect of online content creation. Editorial teams are under constant pressure to produce timely and relevant content, often overlooking the long-term benefits of search-friendly, evergreen articles. While breaking news and current events are crucial for driving immediate traffic, organic-focused content can provide long-term value by continuously attracting visitors through search engines. During this presentation, Ian will share his historical experience working with editorial teams and how he successfully incorporates SEO into their workflow. You'll learn how they address common pain points and use data to generate enthusiasm for organic search.

This was a talk from BrightonSEO September 2021 and covers not only the importance of internal linking but also how to do it. It also covers a number of examples and additional tips.

In this talk, delivered at BrightonSEO in April 2023, Will Critchlow, founder and CEO of SearchPilot covers a method for generating practically-unlimited SEO A/B test ideas. Going on a journey from what SEO has been to what it needs to become, Will covers the mindset and strategy shifts needed, as well as the tactical implementation details. Download resources including detailed guides to SEO testing, and the free tool he uses to generate the ideas (plus explainer video).

This document discusses how to build links that satisfy Google's E.A.T. (Expertise, Authoritativeness, Trustworthiness) guidelines. It introduces the concepts of E.A.T. and explains why links that increase the linked page's perceived quality are more valuable. Specific linking strategies are presented such as guest blogging, Wikipedia links, and Google My Business citations. The key takeaway is that links following E.A.T. principles help pages by boosting their perceived quality in search engine algorithms.

Patrick's Brighton SEO talk on using machine learning for technical SEO and how to automate many things.

This document introduces methods and tools for planning and creating optimized content using natural language processing techniques. It discusses using Distilled NLP to study top-ranking pages in a vertical, identify common topics and how they are combined, and then analyze and optimize one's own content. Specific tools mentioned include SEO Moonshine for implementing Distilled NLP, Majestic for backlink analysis and identifying topical trust flow, and TechSEO360 for keyword analysis. The overall goal is to identify recurring concepts across related pages and use those common topics to target user intent and improve content and search performance.

Ash Liddell Brighton SEO Deck - Where should - and shouldn't - AI & ChatGPT play a role in your SEO strategy?

The document discusses improving relationships between SEO and development teams. It recommends that SEOs communicate their technical priorities to developers, understand developers' workflows and limitations, and prioritize technical tasks based on their SEO impact and difficulty of implementation. The overall message is that SEOs and developers should collaborate to ensure technical optimizations are implemented effectively.

The slides from Tom Vaughton's talk at Brighton SEO April 2023. It focuses on how we need to rethink the traditional workspace and promote team wellbeing as well as productivity.

This document discusses how log file insights can help companies improve their crawling, indexing and organic marketing performance. It outlines some of the common issues companies face like not understanding search engine behavior and not reflecting on their past work. With log file insights accessible in real-time and automatically distilled, companies can answer critical questions to speed up their crawl times, see how search engines are handling their updated content and troubleshoot issues. The presenter promotes their solution, ContentKing, which provides real-time log file analysis from CDN logs to help companies learn what search engines know and keep sharpening their SEO strategies.

The document discusses scaling SEO through a product-led approach. It describes how content production and performance analysis can be scaled using templates, natural language generation, and data aggregation/dashboards. Specific strategies discussed include scaling content production through AI-assisted templates reviewed by specialists, and scaling analytics through custom dashboards integrating internal and external data to surface hidden opportunities. The overall message is that many aspects of SEO can be scaled through automation and data-driven approaches while maintaining quality.

The basics of SEO metrics and terminology, as well as how to use off-page SEO tactics to increase rankings for your blog or small website.

This document provides tips for getting to the top of Google search results in 2012. It discusses the importance of links, content, and social media as well as behaving like a trusted brand rather than a "thin affiliate." It emphasizes focusing on quality, relevance and understanding how users search in order to best match searches and rank highly.

The document discusses competitive analysis for search engine optimization (SEO). It explains that competitive analysis involves knowing the different search engine result pages (SERPs) and how to track metrics to analyze a website's performance. It provides actionable steps website owners can take to improve metrics like increasing backlinks, optimizing on-page elements, and growing social media engagement. The document encourages downloading additional resources and offers contact information for the author.

This document discusses SEO testing and experimentation. It provides examples of types of SEO tests that could be done, such as pre-post testing, A/B testing, and combining different measurement approaches. Specific cases are also mentioned, like testing the impact of internal linking, HTML sitemaps, and changes to page titles and meta descriptions. The document emphasizes that SEO testing takes work to set up properly and find meaningful results, but it is important for identifying what strategies are truly effective.

The slides from the, what can I call it, lecture? Oh yeah. It was at a college, I'm going with lecture. The slides from my 2nd LECTURE at City of Bath College in January 2015

(Guest Lecture) SEO for Startup Business Swiss German University Business Administration Department Friday, 21 October 2016 Technology is playing a bigger and bigger role in our digital world which in turn affects SEO and how search engines work. So, in order to keep up with the ever-changing landscape, in this post I want to highlight some of basic knowledge and trends in SEO.

This is a complete, comprehensive Tutorial of Google Analytics. Learn the value of Google Analytics and how you can make the most out of it.

This document discusses what makes an SEO specialist. An SEO specialist helps users find what they are searching for on search engines like Google, Bing, or Yahoo. However, SEO involves much more than that, including social media optimization, content production and promotion, ongoing website audits, and ensuring a website meets search engine best practices. The document also covers how social media optimization is an important factor in search rankings, and provides some tips for social media optimization, such as integrating social media into a website and using keywords in social media posts. In summary, an SEO specialist's job involves both problem solving and creative strategies to improve a website's search engine rankings.

A look into the strategies to boost your website to the top of search engine results. Knowing your audience, keywords, blog content and social media are just some of the ways to achieve this.

This document provides an overview of search engine optimization (SEO) including: - Definitions of SEO from common, Wikipedia, and Google's perspectives - Why companies implement SEO campaigns focusing on increased search traffic and sales - The difference between SEO and pay-per-click advertising - Typical on-page and off-page optimization processes including keyword research, content optimization, and link building - More advanced SEO techniques and the level of reporting that can be expected from basic to comprehensive SEO services

The great technical skill with powerful logical SEO logic to streamline SEO strategy on any competitive niche.

Let’s have a look at relation between SEO and a website designer. To be very honest a website designer should be very much skilled at the SEO methodology. Then only a designer can excel in his career.

This document appears to be notes from an SEO presentation. It discusses several topics related to SEO, including links, content, site architecture, and technical aspects. Links are described as important for search engines to crawl websites, and that quality links from trusted sources are more beneficial than many poor quality links. Content is also important for determining relevance, and keywords should be included naturally throughout pages. Site architecture factors like URLs, titles and headings can help search engines understand pages. Technical configuration and engagement on platforms like Google+ and Webmaster Tools are also recommended.

David J. Neff, of Ridgewood : Ingenious Communication Strategies, delivered this search engin optimization workshop for the Communications and Web Teams at Best Friends Animal Society. The astute group quickly grasped how link building, site structure, alt tags, social media, and much more can improve your Google ranking.

1. The document provides tips and strategies for search engine optimization (SEO), including optimizing content, keywords, links, and social media to improve search engine rankings. 2. It emphasizes the importance of quality, relevant content and links from trusted sources in determining a page's relevance to search queries. 3. Additional tips include conducting keyword research, optimizing page titles, meta descriptions, and images with alt text, and claiming local business listings on search engines and directories.

This is a quick presenation on why Search Engine Optimization is everyone's concern, not just the developer's

The document discusses the author's journey learning SEO and shares lessons learned over time. It provides an overview of the author's career history and SEO experience, highlights strategies for learning SEO like sharing knowledge online and through conferences, and discusses both ethical "white hat" and unethical "black hat" SEO tactics, cautioning that many black hat techniques no longer work. It also offers examples of content marketing tactics like creating infographics, eBooks, and guest posts that can build high-quality backlinks naturally.

This presentation provides a rundown of details of Search Engine Optimization - including Semantics Vs Syntactic SEO, technical SEO, international SEO and Local SEO

Profile backlinks are one of the off-page SEO methods to create backlinks to a website. There are billions of websites in the world. But some websites get you an opportunity to add your website link in your profile of their website. Actually, it is known as profile backlinks. You can make your profile and submit your website link to create Profile backlinks easily. To know, read more: https://editorialge.com/500-high-da-do-follow-profile-backlink-sites-list/

- What is an SEO’s role in building a website? - What is an IA? - Building a website data-first: Case Studies - Building a website data-first: The Process - Recap

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Here, we explore some of the common challenges faced in UI/UX design and how professional services can help overcome them.

特殊工艺完全按照原版制作【微信：A575476】【(爱大毕业证书)英国爱丁堡大学毕业证成绩单offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。 【业务选择办理准则】 一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可 二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可 三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。 留信网认证的作用: 1:该专业认证可证明留学生真实身份【微信：A575476】 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才 → 【关于价格问题（保证一手价格） 我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间 对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。 选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！ 办理(爱大毕业证书)英国爱丁堡大学毕业证【微信：A575476】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。 办理(爱大毕业证书)英国爱丁堡大学毕业证【微信：A575476】格式相对统一，各专业都有相应的模板。通常包括以下部分： 校徽：象征着学校的荣誉和传承。 校名:学校英文全称 授予学位：本部分将注明获得的具体学位名称。 毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。 颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。 其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。 办理(爱大毕业证书)英国爱丁堡大学毕业证【微信：A575476】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。 综上所述，办理(爱大毕业证书)英国爱丁堡大学毕业证【微信：A575476 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。

10th International Conference on Networks, Mobile Communications and Telematics (NMOCT 2024) Scope 10th International Conference on Networks, Mobile Communications and Telematics (NMOCT 2024) is a forum for presenting new advances and research results in the fields of Network, Mobile communications, and Telematics. The aim of the conference is to provide a platform to the researchers and practitioners from both academia as well as industry to meet and share cutting-edge development in the field. Authors are solicited to contribute to the conference by submitting articles that illustrate research results, projects, surveying works, and industrial experiences that describe significant advances in the following areas but are not limited to. Topics of interest include, but are not limited to, the following:  Mobile Communications and Telematics  Mobile Network Management and Service Infrastructure  Mobile Computing  Integrated Mobile Marketing Communications  Efficacy of Mobile Communications  Mobile Communication Applications  Critical Success Factors for Mobile Communication Diffusion  Metric Mobile Business Enterprise  Mobile Communication Security Issues and Requirements  Mobile and Handheld Devices in the Education  Telematics  Tele-Learning  Privacy and Security in Mobile Computing and Wireless Systems  Cross-Cultural Mobile Communication Issues  Integration and Interworking of Wired and Wireless Networks  Location Management for Mobile Communications  Distributed Systems Aspects of Mobile Computing  Next Generation Internet  Next Generation Web Architectures  Network Operations and Management  Adhoc and Sensor Networks  Internet and Web Applications  Ubiquitous Networks  Wireless Multimedia Systems  Wireless Communications  Heterogeneous Wireless Networks  Operating System and Middleware Support for Mobile Computing  Interaction and Integration in Mobile Communications  Business Models for Mobile Communications  E-Commerce & E-Governance  Nomadic and Portable Communication  Wireless Information Assurance  Mobile Multimedia Architecture and Network Management  Mobile Multimedia Network Traffic Engineering & Optimization  Mobile Multimedia Infrastructure Developments  Mobile Multimedia Markets & Business Models  Personalization, Privacy and Security in Mobile Multimedia  Mobile Computing Software Architectures  Network & Communications  Network Protocols & Wireless Networks  Network Architectures  High Speed Networks  Routing, Switching and Addressing Techniques  Measurement and Performance Analysis  Peer To Peer and Overlay Networks  QOS and Resource Management  Network-Based Applications  Network Security  Self-organizing networks and Networked Systems  Mobile & Broadband Wireless Internet  Recent Trends & Developments in Computer Networks Paper Submission Authors are invited to submit papers through the conference Submission System by July 06, 2024. Submissions must be original and

特殊工艺完全按照原版制作【微信：A575476】【(hull毕业证书)英国赫尔大学毕业证成绩单offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。 【业务选择办理准则】 一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可 二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可 三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。 留信网认证的作用: 1:该专业认证可证明留学生真实身份【微信：A575476】 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才 → 【关于价格问题（保证一手价格） 我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间 对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。 选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！ 办理(hull毕业证书)英国赫尔大学毕业证【微信：A575476】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。 办理(hull毕业证书)英国赫尔大学毕业证【微信：A575476】格式相对统一，各专业都有相应的模板。通常包括以下部分： 校徽：象征着学校的荣誉和传承。 校名:学校英文全称 授予学位：本部分将注明获得的具体学位名称。 毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。 颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。 其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。 办理(hull毕业证书)英国赫尔大学毕业证【微信：A575476】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。 综上所述，办理(hull毕业证书)英国赫尔大学毕业证【微信：A575476 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。