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Branding…
Social Media …
The WorkForce Center…
and YOU!
Sarah Rach-Sovich
Branding, social media and your job search   march 2017 actcc
Branding, social media and your job search   march 2017 actcc
Branding, social media and your job search   march 2017 actcc
Branding, social media and your job search   march 2017 actcc
Branding, social media and your job search   march 2017 actcc
A house without
a foundation
will stand,
but for how long?
The “foundation” of your job search:
Who you are…
What you represent…
And what represents you…
Branding, social media and your job search   march 2017 actcc
The process
whereby people
and their careers
are marked as
brands
Branding, social media and your job search   march 2017 actcc
Branding, social media and your job search   march 2017 actcc
Branding, social media and your job search   march 2017 actcc
What if I told you…
You already have a brand?!
Branding, social media and your job search   march 2017 actcc
Branding, social media and your job search   march 2017 actcc
What happens on the internet,
stays on the internet!
Branding, social media and your job search   march 2017 actcc
Branding, social media and your job search   march 2017 actcc
The good news is..
While it is difficult to remove every stain…
You can “clean up” your act!
• Play detective
• Start with content you
created
• 3 tasks to start with…
Remove “unflattering” photos
Correct mistakes!
Delete posts
that make
you seem…
You can’t remove all the bad…
but you can take control of your Google results
Proof!
At minimum…
Going forward…
Social Media is…
• About Me
• Work & Education
• Life Events
• Post…wisely
About Me
Branding, social media and your job search   march 2017 actcc
Branding, social media and your job search   march 2017 actcc
Life Events
Post…wisely!
A word,
or picture,
about privacy
settings
Branding, social media and your job search   march 2017 actcc
Because… I’m a mom and…
I - Inside Info
S - Show off your skills
A - Advanced searches
Y - You can be recommended
S - Surpass real life connections
O - Others won’t
Seriously!!
Linkedin is
awesome
too!
Let me show you…
www.linkedin.com/in/sarahrachsovich
lifeafterdreams@hotmail.com
Reminders
• Don’t forget the SOCIAL
aspect of social media
• Find role models
• Be positive!
• Consistency is key
Branding, social media and your job search   march 2017 actcc
WorkForce Center:
303 22nd Ave West
Suite 107
Branding, social media and your job search   march 2017 actcc

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Branding, social media and your job search march 2017 actcc

Editor's Notes

  1. You have began the process of determining what you want your brand to be… but what about the brand you already have? Wondering what I’m talking about… we all have a digital footprint, which is, in essence, our current “brand”… how do you find out what it is?
  2. You have began the process of determining what you want your brand to be… but what about the brand you already have? Wondering what I’m talking about… we all have a digital footprint, which is, in essence, our current “brand”… how do you find out what it is?
  3. What will it reveal? The good – your story… the bad – nothing… the ugly – your nightmare…
  4. There are definitely items you can remove (clean up) in order to enhance your brand.
  5. Thrift Shop vs. Theft Shop
  6. Can’t remove every bad item… Don’t fret… The best way to deal with lack of content, or bad/ugly content… is to replace it with good content.