SlideShare a Scribd company logo
Branding,
Social Media
& Your Job Search
Sarah Rach-Sovich
Who hopes to…
• Look for work for months, maybe years?
• Find a job that you don’t really enjoy?
• Make a wage that doesn’t pay your bills?
• Be unemployed after college?
Branding, Social Media and Your Job Search
A house without
a foundation
will stand,
but for how long?
• Personal branding
• Google & You
• Utilizing Social Media
Branding, Social Media and Your Job Search
The process whereby people and
their careers are marked as
brands.
Branding, Social Media and Your Job Search
Branding, Social Media and Your Job Search
Branding, Social Media and Your Job Search
Branding, Social Media and Your Job Search
Your Brand Is…
Branding, Social Media and Your Job Search
Branding, Social Media and Your Job Search
That’s the bad news…
What’s the good news?
While it is difficult to remove every stain…
Clean Up Your Act
• Play detective
• Start with
content you
created
Photos
Grammar and
spelling mistakes
Take control of your Google results
Proof!
Branding, Social Media and Your Job Search
Branding, Social Media and Your Job Search
Branding, Social Media and Your Job Search
Branding, Social Media and Your Job Search
Utilizing Social Media
• About Section
• Life Events
• Groups
• Post…wisely
About Me Section
Branding, Social Media and Your Job Search
Branding, Social Media and Your Job Search
Life Events
Groups
Post…wisely
A word picture about
privacy settings
Branding, Social Media and Your Job Search
Tips
1. Photo & Headline
2. Connect
3. Recommendations & Endorsements
4. Groups & Companies
5. Find Jobs
Do you know where
people look first?
& Headline
Branding, Social Media and Your Job Search
3. Recommendations
& Endorsements
4.
4. Groups
& Companies
5. Find Jobs
Reminders
• Don’t forget the SOCIAL aspect of social
networking & social media
• Find role models
• Be positive!
• Consistency is key
WorkForce Center
www.linkedin.com/in/sarahrachsovich
lifeafterdreams@hotmail.com
Sarah Rach-Sovich
Branding, Social Media and Your Job Search

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Branding, Social Media and Your Job Search

Editor's Notes

  1. You have began the process of determining what you want your brand to be… but what about the brand you already have? Wondering what I’m talking about… we all have a digital footprint, which is, in essence, our current “brand”… how do you find out what it is?
  2. You have began the process of determining what you want your brand to be… but what about the brand you already have? Wondering what I’m talking about… we all have a digital footprint, which is, in essence, our current “brand”… how do you find out what it is?
  3. What will it reveal? The good – your story… the bad – nothing… the ugly – your nightmare…
  4. There are definitely items you can remove (clean up) in order to enhance your brand.
  5. Thrift Shop vs. Theft Shop
  6. Can’t remove every bad item… Don’t fret… The best way to deal with lack of content, or bad/ugly content… is to replace it with good content.