Artificially Intelligent Design(er). The End of User Experience as we know it?

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Die Tech-Giganzen wie Google, Facebook, IBM, Microsoft und Amazon haben allesamt Künstliche Intelligenz (AI) nicht nur zu einer wichtigen strategischen Priorität erklärt, sondern auch immer neue Meilensteine auf diesem Gebiet erreicht. Das Besondere an diesen Meilensteinen ist aber, dass statt die Fortschritte ausschließlich für die Verbesserung eigener Produkte zu verwenden weniger, sie ihre Technologien auch allen anderen Unternehmen und Organisationen zur Verfügung stellen. Da die AI dadurch in immer mehr Produkten eingesetzt wird, wird sie auch einen immer größeren Einfluss auf unser Verständnis von Customer Experience und User Interfaces haben. Bereits jetzt gewöhnen wir uns an die ersten AI-nahen Ansätze, wie etwa Personalisierung und Conversional Interfaces. Der Ansatz von "Zero UI" oder "No UI" geht noch einen Schritt weiter. Dank maschinellem Sehen (computer vision) und Spracherkennung verstehen Computer nun auch menschliche Kommunikationsformen wie Sprache, Mimik und Gesten. Damit kann auf grafische Benutzeroberflächen verzichtet werden, die sich als limitierender Faktor in der Bedienung immer kleinerer Geräte wie Smart Watches oder Heimautomatisierungssysteme (z.B. Google Nest) erweisen. Nachdem Apple mit Siri vorgelegt hat, haben nahezu alle Tech-Giganten ihre eignen Sprachassistenten entwickelt, die durch eine Reihe von AI-Komponenten proaktive Nutzererfahrungen ermöglichen: Google Now Microsoft Cortana, Facebook M, Amazon Echo. Es gibt sogar bereits Barbie-Puppen, die mit der menschlichen Sprache interagieren. Auch wenn es kontraintuitiv erscheint: Durch AI angereicherte User Experience kann einen großen Schritt in der Vermenschlichung der Mensch-Maschine-Interaktion darstellen. Ein Ziel von guter User Experience ist, kontinuierlich mehr über den Kunden herauszufinden um die Nutzerfreundlichkeit und „joy of use" zu steigern und gleichzeitig Fehler und Frustrationen zu minimieren. Künstliche Intelligenz kann dazu sehr nützlich sein. Aber gibt es auch eine Kehrseite dieser Entwicklung? Welche Konsequenzen hat das künstlich intelligente Design auf unsere Privatsphäre und Selbstbestimmung? Bedeutet AI womöglich das Ende von Design und Designern, wie wir sie kennen?

Agnieszka M. Walorska @agaw
CREATIVE CONSTRUCTION @creativeconstr
hidence @hidence_app
CREATIVE
CONSTRUCTION ARTIFICIALLY INTELLIGENT
DESIGN(ER)

Artificially Intelligent Design(er). The End of User Experience as we know it?

„NO PROBLEM, SHE WILL LEARN HOW IT WORKS EVENTUALLY
“
Angry PC User | by thevoyager

ALL „THINGS“ CAN BECOME „SMART THINGS“
©http://www.tehnickaskolava.rs/pdf/engleski2013/houses.pdf

aquent.com
AI IS CHANGING THE WAY WE INTERACT WITH TECHNOLOGY

OPEN SOURCE AI
https://i.ytimg.com/vi/oZikw5k_2FM/maxresdefault.jpg

WHY SHOULD SOME ALGHORITHMS INFLUENCE DESIGN?

http://www.giga.de/apps/whatsapp-fuer-android/tipps/gluecksrad-bei-whatsapp-das-ding-ist-spam/

AI
https://www.kaufmann-mercantile.com/products/able-brewing-stainless-steel-coffee-filter

http://www.seokriter.com/google-rankbrain-algoritmasi/

http://www.theverge.com/2014/3/6/5469952/facebook-goes-back-to-basics-with-latest-news-feed-redesign

MORE THAN 1/3 OF PRO-TRUMP TWEETS
GENERATED BY BOTS

ANTICIPATORY EXPERIENCES
http://www.mcdanielfreepress.com/2015/03/27/students-find-out-there-is-no-toilet-paper-in-the-bathroom-at-1-in-the-morning/

GOOGLE NOW© Google - lh5.googleusercontent.com

http://www.forbes.com/sites/connieguglielmo/2014/01/24/macintosh-at-30-interesting-profound-and-curious-things-said-about-apples-insanely-great-computer/#4551b32b2450
CUSTOMER EXPERIENCE = GUI?

http://explorepahistory.com/displayimage.php?imgId=1-2-1536

http://buzz.blog.myajc.com/2016/04/13/what-computers-looked-like-in-the-1950s-and-60s-hint-huge/

LANGUAGE IS OUR NATURAL WAY OF COMMUNICATING

ESPECIALLY AS SCREENS ARE
GETTING SMALLER

RESTAURANT RESERVATION: GUI
vs. CONVERSATIONAL INTERFACE

©http://wwwen.zte.com.cn/endata/magazine/mobileworld/2015/3/articles/201506/W020150629624595381867.jpg
READING IS NOT EASY
THOUGH

http://athenacinema.com/her-coming-to-the-athena-february-28th/

http://www.engadget.com/2016/03/17/the-next-big-thing-in-smartphones-is-uncertainty/

http://www.thesun.co.uk/sol/homepage/features/7153444/Incredible-translating-earpiece-allows-people-who-speak-different-languages-to-understand-each-other.html

http://stateschronicle.com/read-my-mind-with-this-brain-to-brain-interface-14414.html

https://www.youtube.com/watch?v=9NOncx2jU0Q

http://www.techinsider.io/chinese-researchers-create-mind-control-car-2015-12

WEB-DESIGNER
UX-DESIGNER
MOBILE
DESIGNER
UI-DESIGNER
INTERACTION
DESIGNER
VISUAL
DESIGNER
GRAPHIC
DESIGNER
SCREEN
DESIGNER
http://www.hdwallpapers.in/suicide_squad_2016_movie-wallpapers.html
THE JOB OF A DESIGNER IS EVALUATING

http://www.funnyjunk.com/comment/anonymous/content/5236468/-5/1/rating/10/1/desc
DESIGNER‘S JOB IS NOT ALWAYS FUN

http://kindakind.com/staying-positive-looking-new-job/

„
“
Design is not just what it
looks and feels like.
Design is how it works.
- Steve Jobs -
©Andrec

GOOGLE DEEP DREAM
http://www.abovetopsecret.com/forum/thread1075237/pg1

http://www.wired.com/2013/11/pivotal-one/
MORE THAN 1000 SCIENTISTS WORK ON AI AT GOOGLE

AI WILL RATHER
BE LIKE THIS…
AT LEAST
FOR NOW

THANK YOU !
Telefon: +49 (0)30 / 4004 1922
www.creativeconstruction.de
AGNIESZKA M. WALORSKA
@agaw |
agnieszka@creativeconstruction.de

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