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SEOToolbox - Tools aside from Google's Tools for SEO

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Benj Arriola
Benj Arriola

This document discusses various tools for SEO research, analysis, and production. It categorizes tools as being partially for SEO, for research, not for SEO, having a user interface (UI), application programming interface (API), for web production, or analytics. The document provides examples of specific tools under each category and notes that the real value is in how the tools are used, not the tools themselves. It emphasizes improving efficiency to increase productivity and profits.

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Benj Arriola Internet Marketing Inc.
Remember these when looking at the tools Made Partially for SEO Research for SEO Not for SEO UI API Web Production Analytics How you make it work for SEO Improved Efficiency  Increase Productivity / Less Resource  More Profits
Tools for Research: Keywords SEMRush Real value in many tools Show you words you http://www.semrush.com/ Spyfu is how you use it. for that are ranking you may not be http://www.spyfu.com/ Some ideas: of. aware MarketSamurai KeywordShows you a quick Silos/Categories http://www.marketsamurai.com/ Commonoverview of who Long Tail Patterns WordStream Keywordyour competitors Ideas http://www.wordstream.com/ are. Related Words KeywordDiscovery Synonyms http://www.keyworddiscovery.com/ Competitor WordTracker Supplementary http://www.wordtracker.com/ KEI – Keywordkeyword work Any Effectiveness research can SEOMoz Index for you. As long as it http://pro.seomoz.org/tools/keyword-difficulty gives search volume, SEOBook competition and http://tools.seobook.com/keyword-tools/seobook/ KEI.
Tools for Research: Keywords SEMRush Real value in many tools Show you words you http://www.semrush.com/ Spyfu is how you use it. for that are ranking you may not be http://www.spyfu.com/ Some ideas: of. aware MarketSamurai KeywordShows you a quick Silos/Categories http://www.marketsamurai.com/ Commonoverview of who Long Tail Patterns WordStream Keywordyour competitors Ideas http://www.wordstream.com/ are. Related Words KeywordDiscovery Synonyms http://www.keyworddiscovery.com/ Competitor WordTracker Supplementary http://www.wordtracker.com/ KEI – Keywordkeyword work Any Effectiveness research can SEOMoz Index for you. As long as it http://pro.seomoz.org/tools/keyword-difficulty gives search volume, SEOBook competition and http://tools.seobook.com/keyword-tools/seobook/ KEI.
Tools for Research: Social Media Social Mention TweetDeck http://www.socialmention.com/ Poorman’s Radian6 http://www.tweetdeck.com/ Radian 6 HooteSuite http://www.radian6.com/ http://hootsuite.com/ industry The leader in the Trackur Seesmic http://www.trackur.com/ https://seesmic.com/ Wildfire Cotweet http://monitor.wildfireapp.com/ https://www.cotweet.com/ BlogPulse Good for finding blogs Plantcast http://www.blogpulse.com/ related to your industry http://plancast.com/ FastBlogFinder SocialSeek http://www.fastblogfinder.com/ http://socialseek.com/ SoloSEO Cocomment http://www.soloseo.com/tools/linkS http://www.cocomment.com/ earch.html SEOMoz Blogscape http://www.seomoz.org/labs/blogsc ape
Tools for Research: Links Link Insight Powerful at a relatively low price. http://www.adgooroo.com/products/link_insight.phpthe Gives you a good idea of links of your competitors. Link Research Tools And you can do SEO shadowing. http://www.linkresearchtools.com/ Gives you a good idea of SEOMoz your link profile and see new opportunities. http://www.opensiteexplorer.org Good for link reclamation. MajesticSEO Good for finding https://www.majesticseo.com/ blogs, forums, where you can interact. SoloSEO http://www.soloseo.com/tools/linkSearch.html
Tools for Research: Competitors SEOMoz DoubleClick AdPlanner http://www.seomoz.org/lab http://www.google.com/ad s/link-intersect planner/ SEMRush Alexa http://www.semrush.com/ http://www.alexa.com/ WebCEO (Link Partner Search) Compete.com http://www.webceo.com/ http://www.compete.com/ Link Research Tools Quantcast http://www.linkresearchtool http://www.quantcast.com/ s.com/ SEO Spyglass Nice colorful graphs to impress the client http://www.link- assistant.com/seo-spyglass/ All are useful and all work differently.
Tools for Analysis: Analytics & Diagnostics Web Analytics OnPage Diagnostic Google Analytics WooRank WebTrends IPs don’t get banned. Website Grader Omniture Graphs results over time. SEOMoz Piwik SEO Web Crawler Attribution Analytics Yoast SEO Wordpress Plugin Ranking Reports Website Auditor RavenTools Xenu I use for tracking specific Good website crawler. AuthorityLabs Google country version UX Find deadlinks, 302s, 500 Web Position rankings. CrazyEgg errors. WebCEO Loop11 IBP UserTesting.com Rank Tracker Business Intelligence Tools SEOBook Rank Checker QlikView Comprehensive SEO Reporting Spago BrightEdge RapidMiner SEOClarity BIRT Project Find relationships Over use can get your Jasper Reports between data. HubSpot IP banned in accessing Google Pentaho
Tools for Production: Design/Development Web Font Cufon, sIFR, CSS3 JS Frameworks Prototype, JQuery, Ext.js X-Browser compatibility BrowserShots Page Speed YSlow Plugin Internal Search Sphider IIS/ASP/.Net Redirecting/URL Rewriting issues Helicon Tech ISAPI_Rewrite3
Tools for Production: ORM Social Mention Radian6 Monitoring Tools Pipl KnowEm Social Media Accounts UserNameCheck CheckUserNames
Tools for Production: Social Media Ping.fm Multiple Posting Tools Hellotxt.com Hootesuite TweetDeck
Tools for Production: eCommerce On all common shopping carts, usually someone, somewhere, a plugin / addon / extention / module was created already for SEO purposes. Search for them first before making any modification.
The API Challenge API UI Needs more resources: Does not need much resources. Programmers/Developers Can work on a project right away. Individual projects may be more Strategist/Analyst time consuming since not all tools Takes Time to Develop are integrated. Creates your own intellectual Good knowledge of Excel, databases and business property. intelligence tools can help speed Increases the value of your up the process. services. There are many 3rd party tools that connect to the APIs already that Improves productivity. are not that expensive, so there is no need to make your own.
Summary Made Partially for SEO Research for SEO Not for SEO UI API Web Production Analytics How you make it work for SEO Improved Efficiency  Increase Productivity / Less Resource  More Profits
Summary Made Partially for SEO Research for SEO Not for SEO UI API Web Thank you. Production Analytics How you make it work for SEO Questions? Improved Efficiency  Increase Productivity / Less Resource  More Profits

More Related Content

SEOToolbox - Tools aside from Google's Tools for SEO

  • 2. Remember these when looking at the tools Made Partially for SEO Research for SEO Not for SEO UI API Web Production Analytics How you make it work for SEO Improved Efficiency  Increase Productivity / Less Resource  More Profits
  • 3. Tools for Research: Keywords SEMRush Real value in many tools Show you words you http://www.semrush.com/ Spyfu is how you use it. for that are ranking you may not be http://www.spyfu.com/ Some ideas: of. aware MarketSamurai KeywordShows you a quick Silos/Categories http://www.marketsamurai.com/ Commonoverview of who Long Tail Patterns WordStream Keywordyour competitors Ideas http://www.wordstream.com/ are. Related Words KeywordDiscovery Synonyms http://www.keyworddiscovery.com/ Competitor WordTracker Supplementary http://www.wordtracker.com/ KEI – Keywordkeyword work Any Effectiveness research can SEOMoz Index for you. As long as it http://pro.seomoz.org/tools/keyword-difficulty gives search volume, SEOBook competition and http://tools.seobook.com/keyword-tools/seobook/ KEI.
  • 4. Tools for Research: Keywords SEMRush Real value in many tools Show you words you http://www.semrush.com/ Spyfu is how you use it. for that are ranking you may not be http://www.spyfu.com/ Some ideas: of. aware MarketSamurai KeywordShows you a quick Silos/Categories http://www.marketsamurai.com/ Commonoverview of who Long Tail Patterns WordStream Keywordyour competitors Ideas http://www.wordstream.com/ are. Related Words KeywordDiscovery Synonyms http://www.keyworddiscovery.com/ Competitor WordTracker Supplementary http://www.wordtracker.com/ KEI – Keywordkeyword work Any Effectiveness research can SEOMoz Index for you. As long as it http://pro.seomoz.org/tools/keyword-difficulty gives search volume, SEOBook competition and http://tools.seobook.com/keyword-tools/seobook/ KEI.
  • 5. Tools for Research: Social Media Social Mention TweetDeck http://www.socialmention.com/ Poorman’s Radian6 http://www.tweetdeck.com/ Radian 6 HooteSuite http://www.radian6.com/ http://hootsuite.com/ industry The leader in the Trackur Seesmic http://www.trackur.com/ https://seesmic.com/ Wildfire Cotweet http://monitor.wildfireapp.com/ https://www.cotweet.com/ BlogPulse Good for finding blogs Plantcast http://www.blogpulse.com/ related to your industry http://plancast.com/ FastBlogFinder SocialSeek http://www.fastblogfinder.com/ http://socialseek.com/ SoloSEO Cocomment http://www.soloseo.com/tools/linkS http://www.cocomment.com/ earch.html SEOMoz Blogscape http://www.seomoz.org/labs/blogsc ape
  • 6. Tools for Research: Links Link Insight Powerful at a relatively low price. http://www.adgooroo.com/products/link_insight.phpthe Gives you a good idea of links of your competitors. Link Research Tools And you can do SEO shadowing. http://www.linkresearchtools.com/ Gives you a good idea of SEOMoz your link profile and see new opportunities. http://www.opensiteexplorer.org Good for link reclamation. MajesticSEO Good for finding https://www.majesticseo.com/ blogs, forums, where you can interact. SoloSEO http://www.soloseo.com/tools/linkSearch.html
  • 7. Tools for Research: Competitors SEOMoz DoubleClick AdPlanner http://www.seomoz.org/lab http://www.google.com/ad s/link-intersect planner/ SEMRush Alexa http://www.semrush.com/ http://www.alexa.com/ WebCEO (Link Partner Search) Compete.com http://www.webceo.com/ http://www.compete.com/ Link Research Tools Quantcast http://www.linkresearchtool http://www.quantcast.com/ s.com/ SEO Spyglass Nice colorful graphs to impress the client http://www.link- assistant.com/seo-spyglass/ All are useful and all work differently.
  • 8. Tools for Analysis: Analytics & Diagnostics Web Analytics OnPage Diagnostic Google Analytics WooRank WebTrends IPs don’t get banned. Website Grader Omniture Graphs results over time. SEOMoz Piwik SEO Web Crawler Attribution Analytics Yoast SEO Wordpress Plugin Ranking Reports Website Auditor RavenTools Xenu I use for tracking specific Good website crawler. AuthorityLabs Google country version UX Find deadlinks, 302s, 500 Web Position rankings. CrazyEgg errors. WebCEO Loop11 IBP UserTesting.com Rank Tracker Business Intelligence Tools SEOBook Rank Checker QlikView Comprehensive SEO Reporting Spago BrightEdge RapidMiner SEOClarity BIRT Project Find relationships Over use can get your Jasper Reports between data. HubSpot IP banned in accessing Google Pentaho
  • 9. Tools for Production: Design/Development Web Font Cufon, sIFR, CSS3 JS Frameworks Prototype, JQuery, Ext.js X-Browser compatibility BrowserShots Page Speed YSlow Plugin Internal Search Sphider IIS/ASP/.Net Redirecting/URL Rewriting issues Helicon Tech ISAPI_Rewrite3
  • 10. Tools for Production: ORM Social Mention Radian6 Monitoring Tools Pipl KnowEm Social Media Accounts UserNameCheck CheckUserNames
  • 11. Tools for Production: Social Media Ping.fm Multiple Posting Tools Hellotxt.com Hootesuite TweetDeck
  • 12. Tools for Production: eCommerce On all common shopping carts, usually someone, somewhere, a plugin / addon / extention / module was created already for SEO purposes. Search for them first before making any modification.
  • 13. The API Challenge API UI Needs more resources: Does not need much resources. Programmers/Developers Can work on a project right away. Individual projects may be more Strategist/Analyst time consuming since not all tools Takes Time to Develop are integrated. Creates your own intellectual Good knowledge of Excel, databases and business property. intelligence tools can help speed Increases the value of your up the process. services. There are many 3rd party tools that connect to the APIs already that Improves productivity. are not that expensive, so there is no need to make your own.
  • 14. Summary Made Partially for SEO Research for SEO Not for SEO UI API Web Production Analytics How you make it work for SEO Improved Efficiency  Increase Productivity / Less Resource  More Profits
  • 15. Summary Made Partially for SEO Research for SEO Not for SEO UI API Web Thank you. Production Analytics How you make it work for SEO Questions? Improved Efficiency  Increase Productivity / Less Resource  More Profits

Editor's Notes

  1. SOAP – Simple Object Access ProtocolREST – Representational State TransferJSON – JavaScript Object Notation