Social Media Audit: NETFLIX.pptx
•Download as PPTX, PDF•
0 likes•268 views
We chose the brand NETFLIX and evaluated what customers are saying about it, what the brand is doing on social media, and what its competitors are doing. For the same, we used a framework for a social media audit based on the five Ws that are taught to journalists: who, where, what, when, and why. This idea is found in the book Social Media Strategy: Marketing and Advertising in the Consumer Revolution. There is no doubt that Netflix is doing a great job with social media, not only on their social media platforms but also with positive feedback from their customers. We analyzed four main social media platforms for Netflix, which are Instagram, Twitter, Facebook, and YouTube, among which Instagram has the highest opportunity and popularity.
Report
Share
Social Media Audit: NETFLIX.pptx
- 2. Whatisa SocialMediaAudit? A social media audit gives marketers the chance to examine what's succeeding, what's not, and what can be improved across all of your social media channels. It also analyzes what customers are saying and the strategies that may be used to engage them and influence the discussion. Likes, comments, shares, and retweets, for instance. Any brand, both known and emerging, may benefit greatly from it. It is a systematic study of social data to assist marketers in finding, categorizing, and analyzing all of the social talks about a brand. This method also takes into account what customers are saying about a brand, what the brand is doing on social media, and what its competitors are doing.
- 3. We are an American subscription streaming service and production company based in Los Gatos, California. We provide a film and television series library through distribution deals as well as its own productions, known as Netflix Originals. Our BRAND
- 4. NETFLIX SOCIAL MEDIA AUDIT For this assignment, we choose the brand NETFLIX and evaluated what customers are saying about it, what the brand is doing on social media, and what its competitors are doing. For the same, we used a framework for a social media audit based on the five Ws that are taught to journalists: who, where, what, when, and why. This idea is found in the book Social Media Strategy: Marketing and Advertising in the Consumer Revolution. There is no doubt that Netflix is doing a great job with social media, not only on their social media platforms, but also with positive feedback from their customers. We analyzed four main social media platforms for Netflix, which are Instagram, Twitter, Facebook, and YouTube, among which Instagram has the highest opportunity and popularity.
- 5. ● Instagram - High likes - Active posts rate - High video viewers - Some unique visitors - No conversations ● Twitter - Active posts rate - Few visitors - Few comments or likes - Some conversations - Some unique visitors OBSERVATIONS- Company ● Facebook - High likes - Active posts rate - Few comments or retweets - No conversations - No unique visitors ● YouTube - Active posts rate - Some visitors - Few comments - No conversations - No unique visitors
- 6. ● Instagram - Positive comments - High tags - Great brand presence ● Twitter - Positive comments - Active posts rate - High tags - Great brand presence OBSERVATIONS- Consumer ● Facebook - Positive comments - Active posts rate - High tags - Great brand presence ● YouTube - Positive comments - Active posts rate - High views - High likes - Great brand presence
- 7. ● Instagram - High tags - Few positive comments - High likes -no new visitors - few shares ● Twitter -great social strategy - can use more tags - High retweets - no new visitors -moderate likes OBSERVATIONS- Competitor ● Facebook -high views on videos - less comments and likes - no social strategy ● YouTube -lots of positive comments - good brand presence - lots of views and likes
- 8. OBSERVATIONS - Website TRAFFIC ANALYTICS ● We tried to analyze Netflix's website traffic for six months and discovered that it received 929 million visits since its latest update is in September 2022. ● It increased by up to 56% from where it was at the beginning of April, 2022 which is excellent. ● There are 340.5 million unique viewers on Netflix, and the figure is also steady. ● This demonstrates how persistent Netflix has been in drawing new users along their journey.
- 9. OBSERVATIONS: INSTAGRAM TRAFFIC ANALYTICS ● 3.9 billion people visit Netflix's Instagram, and 1.4 billion of those are unique users. ● It has been noted that it significantly rose starting in June 2022.
- 10. OBSERVATIONS: FACEBOOK TRAFFIC ANALYTICS ● There are 2.2 billion unique users on Netflix's Facebook, out of a total of 12.1 billion visitors. ● It has been noticed that it began to increasing in August 2022.
- 11. OBSERVATIONS: TWITTER TRAFFIC ANALYTICS ● Out of 1.8 billion visits, 6.8 billion of them are unique users of Netflix's Twitter. ● It has been noted that it started to rise in September 2022.
- 12. OBSERVATIONS: YOUTUBE TRAFFIC ANALYTICS ● Out of 5.4 billion visitors, there are 69.1 billion unique users on Netflix's YouTube. ● It has been observed that it started to rise in May 2022.
- 13. FACEBOOK TWITTER INSTAGRAM YOUTUBE Promotes the newest TV show or movie trailer using images, videos, links, texts, and reels. Netflix’s major social media platforms Promotes the newest TV show or movie trailer using images, videos, retweets. Promotes the newest TV show or movie trailer using, videos, links, captions and shorts. Promotes the newest TV show or movie trailer using images, videos, links, texts, and stories. 80+Million Followers 20+Million Followers 30+Million Followers 25+Million Followers
- 14. Social Media strategy Keyaction1 Actively post 9-10 posts per day on all social media platforms keyaction2 Actively replying to all the tweets, comments across all social media channels
- 15. OVERALLENGAGEMENTAnalysis likes shares Comments High likes Moderate shares RETWEETS High retweets Few comments
- 17. ● Adding and developing new hashtags would significantly assist in increasing comments and shares ● It would be quite helpful to add Netflix website links to YouTube content to increase website traffic, the amount of new visitor and unique visitors. RECOMMENDATIONS
- 18. ● Analyzing competitors. Focusing on competitors allows brands to anticipate market changes, identify new trends and successful strategies, and stay ahead in the market. RECOMMENDATIONS
- 19. ● Creating a user community is also one of the important factors to improve attention, where customer service is arranged specifically to answer questions, and fan benefits are distributed on specific dates RECOMMENDATIONS
- 20. ● Maintaining a daily output of high-quality posts. High quality refers to the editing of the text, cover production, video content, picture quality, etc. RECOMMENDATIONS
- 21. ● Analyzing users’ interests and using habits, which contributes to increasing the stickiness of followers and attract more followers. RECOMMENDATIONS
- 22. ● quesenberry, K. (2015, November 18). Conducting a Social Media Audit. Harvard Business Review. https://hbr.org/2015/11/conducting-a-social-media-audit resources
- 23. CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, and infographics & images by Freepik. Thanks