Advanced Structured Data Principles and Applications

This document discusses structured data and rich results in search engine results pages. It provides examples of how implementing structured data can increase brand awareness and highlight content and product information through rich results like logos, local businesses, and reviews. The document also discusses monitoring structured data and the impact of rich results, including increased click-through rates for some types of rich results. Overall, it emphasizes that structured data can help search engines better understand content and extract relevant entities.

Internal training class held in October 2010. Updated post-presentation with additional details for those unable to attend.

The document discusses MySQL 8.0 introducing a document store functionality with all the benefits of a transactional relational database. It provides a schema flexible JSON document store without requiring SQL. Developers can use modern programming styles without embedded SQL strings. The document store relies on the proven transactional capabilities of MySQL InnoDB for full ACID compliance.

Industry Ontologies: Case Studies in Creating and Extending Schema.org for Industry-specific Vocabularies

The presentation introduces listeners into the details of the most important global semantic vocabulary build jointly by Google, Yahoo, Microsoft and Yandex: schema.org. It then discusses the experiences related to the creation of “hosted” extensions for the automotive industries (existing: auto.schema.org) and for the financial industries (in making: fibo.schema.org). The two extensions, built by an international team of specialists managed by MakoLab with full respect to the community processes, have two different creation strategies which will be presented and discussed. The use cases for both vocabularies will be demonstrated. They are related to both “external” business effects (better visibility of the websites using them on the web) and “internal” effects (new kind of analytics and search capacities). The presentation will also invite to participate to two W3C Community Groups responsible for the open communication activities around the two extensions.

Looking at the need for author experience, and its value for the organisation and content end-user, as well as the authors themselves

The document discusses using semantic web technologies like structured data, JSON-LD, and linked data to enrich content in TYPO3 with metadata. It provides examples of generating schema.org structured data for pages, news articles, and organizations. It also proposes using a REST API powered by the Hydra specification to expose this semantic data and content to applications and search engines.

This blog is about how to Crawl products from Amazon.com with Python Scrapy. Download Meta Information and Images for every item available in the pre-defined list.

This blog is about how to Crawl products from Amazon.com with Python Scrapy. Download Meta Information and Images for every item available in the pre-defined list.

Enterprise systems evolve at a tremendous pace these days. All sorts of new frameworks, databases, operating systems and multiple deployment strategies and infrastructures to adjust to ever growing business demands.

The integration between Spring Framework and MongoDB tends to be somewhat unknown. This presentation shows the different projects that compose Spring ecosystem, Springdata, Springboot, SpringIO etc and how to merge between the pure JAVA projects to massive enterprise systems that require the interaction of these systems together.

Overview of structured search technology. Using the structure of a document to create better search results for document search and retrieval. How both search precision and recall is improved when the structure of a document is used. How a keyword match in a title of a document can be used to boost the search score. Case studies with the eXist native XML database. Steps to set up a pilot project.

MarkLogic Semantics - presented by Stephen Buxton at Lotico Semantics Meetup 2013-10-03 See http://www.meetup.com/semweb-25/events/125214542/

This document provides an introduction to linked data journalism and the use of semantic web technologies like RDF, SPARQL, and linked open data. It explains key concepts such as using RDF triples to represent knowledge, querying linked data with SPARQL, and examples of data sources like DBpedia and data marketplaces.

When approached with a question, librarians create context for understanding using communication skills and their ability to navigate available resources. IAs can do a similar thing for co-workers inside an organization. Using my ongoing experience in Special Projects, we’ll look at how IA tools, processes, and thinking can be used to solve support and maintenance issues in an organization. I’ve worked with people in different product groups and roles, including those with direct customer interaction, developers, testers, and various levels of management. I’ve helped them see connections between existing products and technologies, design a complex future product as part of a “task force”, and generally answer (and be able to ask!) all sorts of questions. Along the way, I’ve discovered and added various tools to my bag of tricks. We’ll take a look at these unexpected tools and how they can be used to explore certain types of information problems.

The search world is all about social graphing today. Just look at Google's quick results sidebar when you search for a local business. You see a picture of the business, rating/reviews, hours, menu and more. Structured SEO data can help you define and shape what is shown about your site on search results. This talks is intended to help people understand how to apply Structured data to a website and then implement this with a minimum of technical skill. This talk covers: Why you should be using structured data An overview of what structured data is A dive into the Schema.org standard and how Search Engines expect this to be embedded into a site. A short example of how this was used in the DukeHealth.org site A how to on using the Metatag and Schema.org Metatag modules to add structured data to your site. A very quick look at how to go beyond what these can do using code. Note I'm not an SEO wiz that can tell you 'how to make your site shine' but have learned a bit while implementing this on various sites. In other words, I may not be able to tell you what to do for this, but I can tell you how to do it. :)

Get guidance through the gigantic sea of freely available Open Data and learn how it can empower you analysis of any kind of sources. This webinar is a live demo of news and data analytics, based on rich links within big knowledge graphs. It will show you how to: Build ranking reports (e.g for people and organisations) View topics linked implicitly (e.g. daughter companies, key personnel, products …) Draw trend lines Extend your analytics with additional data sources

Pointers for travel bloggers on how to use GA4 (Google Analytics 4) and key differences content creators should note between UA (Universal Analytics) and GA4 (Google Analytics 4). Sante J Achille gave this presentation at TBEX 2023 in Kalamata, Greece, to introduce GA4 and how performance monitoring is changing. The presentation also covered fundamental changes regarding event tracking and things that non-technical people should be aware of and avoid problems or bottlenecks in documenting performance. In addition, the presentation also addressed the complexities related to event attribution, which is a direct consequence of the complex and disarticulated paths users undertake between mobile and desktop devices.

This document introduces methods and tools for planning and creating optimized content using natural language processing techniques. It discusses using Distilled NLP to study top-ranking pages in a vertical, identify common topics and how they are combined, and then analyze and optimize one's own content. Specific tools mentioned include SEO Moonshine for implementing Distilled NLP, Majestic for backlink analysis and identifying topical trust flow, and TechSEO360 for keyword analysis. The overall goal is to identify recurring concepts across related pages and use those common topics to target user intent and improve content and search performance.

This document discusses strategies for analyzing backlinks and link building. It provides an example of analyzing the backlink profile of a company in the food processing industry to identify new link building opportunities. It also discusses how to use Majestic tools like Link Context to evaluate link quality and find high-quality pages to link to on a given topic.

The document discusses using structured data and knowledge graphs to build a semantic web for travel and tourism. It explains how structured data provides unambiguous signals to help search engines and AI understand web pages. Implementing ontologies, knowledge graphs, and schema.org formats can create a smarter web that connects entities and their relationships to tell a story. The vision is to map local territories with hyper-local wikis and tourism extensions, and optimize public and private websites to foster adoption and train professionals in these technologies.

iCities - 4th Italian Conference on ICT for Smart Cities And Communities. A presentation on how structured data can be used in travel and tourism

* An introduction to Structured Data * Creating a model of your website with Structured Data * Moving beyond rich snippets, from keywords to entities * Multilingual implementation: moving beyond the English Language

Aspetti tecnici per la ottimizzazione di un sito web per posizionarsi sui motori di ricerca - Link Building - Differenza tra traffico proveniente dai Social Media e Ricerche organiche