A Beginner's Guide to Shopping Ads: From Take-Off to Soaring Smartly

In this talk, Dan McClary, a Product Manager at Google, walked through the importance of using data to drive product decisions, as well as how to quickly pull together an architecture using free tools to help grow a product effort from market analysis to live data capture and data-driven product decisions. We also played a rousing game of Breakout.

In this data management session, Christopher describes how to build robust and reliable data products in BigQuery and dbt, for PPC and SEO use cases. After an introduction to the modern data stack, six principles of reliable data products are presented, followed by the following use cases: - Google Ads Conversion upload - SEO sitemap efficiency report - Google Shopping product rating sync - Large-Scale link checker with advertools - Inventory-based PPC campaigns with dbt Here is the referenced selection of gists on github: https://gist.github.com/ChrisGutknecht

The document contains a series of tweets from @CABGFX discussing the concept of jobs to be done (JTBD) framework for understanding customer behavior and product development. Some key points discussed include: - JTBD focuses on the functional, social, and emotional "jobs" or progress customers aim to accomplish through products and services, rather than superficial demographics. - Customers hire solutions not just to buy products but to get jobs done. Understanding these jobs opens opportunities for innovation. - The context is important for understanding why customers choose certain solutions for different jobs. Jobs don't change but solutions do. - Various tips are provided for applying JTBD in areas like segmentation, customer

Rod Richmond discusses how to prevent leakage of ecommerce sales to Amazon. He outlines a 4 step process: 1) Measure the extent of leakage using tools like Auction Insight reports and monitoring search results, 2) Budget advertising spending between Google and Amazon Ads based on the measured leakage, 3) Prepare for the differences between Amazon Ads and Google Ads such as winning the buy box and limited bid strategies, and 4) Prevent further leakage by reevaluating direct customer relationships and using tools like Google Universal Checkout.

This document provides a preliminary proposal for a Carling Black Label digital marketing campaign. The campaign aims to create a viral sensation through social media by getting people to refer friends to a promotional event using the slogan "Bet he drinks Carling". A key part of the campaign is the Carling Scanner device, which pubs can request to have. The scanner allows customers to input promotional codes or scan QR codes to redeem promotions. An accompanying app will allow users to track bets, find pubs with scanners, and refer friends. The event itself will involve an online interactive promotion that can be redeemed through the scanners or app.

This document provides tips and strategies for generating leads through content marketing and lead generation campaigns. It discusses using frameworks to understand the lead generation process. It also emphasizes the importance of understanding personas and using data to inform content, offers, and lead qualification criteria. Tactics discussed include using pop-ups, creating educational content to build an email list, and testing different lead generation approaches. The overall message is that an in-depth, persona-driven approach can be more effective than just throwing up a landing page.

You'll learn: - How to create a roadmap for current, near-term, and future projects - How to communicate priorities clearly with your team - How to present your roadmap to executives

The document discusses Innovation Games, which are serious games used to solve product strategy and management problems. Innovation Games are played with customers, stakeholders, online or in-person. They work to manage roadmaps, identify new products, train sales teams, and more. Some example games described are Product Box, Speed Boat, Prune the Product Tree, and Spider Web. Case studies show how companies like Wyse Technologies, Qualcomm, and Aladdin Knowledge Systems have used Innovation Games to get customer feedback and insights to improve their products.

The document provides an agenda for a workshop on agile and scrum topics, including introductions, exercises on the role of the product owner and team formation, discussions on invention versus innovation and product failures, and ceremonies in scrum. The workshop aims to help participants understand key agile concepts and share experiences in agile roles through interactive exercises and discussions.

Are you tired of struggling to come up with the perfect sales pitch? Do your words feel a little... bland even when you use ChatGPT? Are you fed up with low sales no matter what you're selling? Are you tired of crushing defeats due to a weak sales script? Yeah, one can say it's just a part of the biz. But when it happens after you put all your heart and soul into creating and promoting a product only to see it flop in sales that's just plain disheartening.

The document discusses building content apps for mobile devices. It notes the rise of mobile phones and decline of traditional PCs. Responsive design is key to fitting content across different devices. Templates can save time when used properly. Content apps need to go beyond simply delivering digital versions of print content and should be designed based on user needs through testing prototypes.

In this presentation I gave at Hero Conference 2015 in London, I discuss the importance of keeping the person in mind in your B2B Google Adwords & Bing Ads accounts by identifying the person revealing intent in keywords, breaking bad landing page addictions, and getting the right ad to the right person at the right time with remarketing ideas.

The document discusses futureproofing search engine optimization and the future of search. It makes the following key points: 1) The future of search will involve predictive and interactive assistants that understand user context to provide tailored results. Google already has many of the necessary components in place to move in this direction. 2) Search has evolved from the traditional 10 blue links format to prioritize different media types and personalized, instant results. Google's algorithms also aim to improve content quality and discourage manipulation. 3) To succeed in this evolving search landscape, SEO professionals should focus on creating hyper-targeted, utility-driven content; using structured data to trigger rich cards and featured snippets; ensuring mobile-friendliness; integrating

The document discusses futureproofing search engine optimization and the future of search. It makes the following key points: 1) The future of search will involve predictive and interactive assistants that understand user context to provide tailored results. Google already has many of the necessary components in place to become more like a "Star Trek computer". 2) Search engines have evolved from the traditional 10 blue links format to prioritize different media types and personalized, instant results. Future search will be conversational and integrated across different devices and platforms. 3) To succeed in this new search landscape, SEOs need to focus on creating hyper-targeted, utility-driven content; using structured data to trigger rich cards and featured snippets; ensuring mobile

The document provides an overview of different types of MVP approaches including: 1) Other People's Technology - Leveraging existing platforms like SMS, Wordpress, or Shopify to deliver value without building proprietary technology. Twitter's original MVP used SMS. 2) Dogfooding - Building something you would use yourself to directly address an existing need like Basecamp or Patagonia. 3) The Wizard of Oz - Appearing automated through a web interface but using human labor behind the scenes like Mechanical Turk. 4) Flintstoning - Building core features and skipping extras, even if it requires manual work temporarily like Freckle's time tracking app.

In this talk, we explore how to take the ides expressed by the Lean Startup movement, particularly the three engines of growth (sticky, viral and paid) and implement them using Google's technologies and platforms.

This document discusses harnessing customer data in digital marketing campaigns. It emphasizes putting the customer first by understanding different customer profiles and their needs. It recommends listening to customers through surveys and feedback and utilizing that data to freshen ads across channels like search, display, social and Amazon. On social media, it suggests using storytelling ads, messenger ads and lead ads tailored for different customer types. It also discusses using platforms like LinkedIn and integrating customer data into CRM systems to target customers more effectively.

Join Briana Ogle from Hanapin Marketing and Dmitry Golovanov from Supermetrics as they walk through getting the new tool set up and show you how to use the model comparison tool for the new beta – as well as best practices for attribution and ways you can begin measuring it with tools you already have.

Join Hanapin Marketing’s Cassie Oumedian and Bryan Gaynor as they walk you through the 5 reasons your business should be taking advantage of the capabilities of Amazon DSP – as well as results businesses are seeing from the platform.

Join Hanapin Marketing’s Andrew Harder and TubeBuddy’s Daniel Batal as they walk you through how to sift through one of the world’s fastest-growing platforms and identify your target audience.

Join Kapil Mohan, product manager at Zenreach, and Bahador Jamshidi, paid social account manager at Hanapin, to learn how to use Facebook offline conversion to track campaigns to real-world outcomes.

Whether this is your first time participating in the process of hiring an agency or your 5th time, it’s good to get a fresh perspective on what you should be looking for, including the types of questions to ask and the warning signs to look out for. To help you in the process, Hanapin’s President, Jeff Allen, and Director of Services, Carrie Albright, go through the primary elements you should consider when hiring an agency.

Programmatic technology allows advertisers to take everything they know about their customers and potential customers and deliver a unique experience at each stage of the consumer journey. Marketing managers are eager to take advantage of these opportunities, but many struggle to adapt and fully leverage the channel’s unique capabilities. CPM-based buying models and highly-flexible targeting complicate the transition away from PPC-only advertising, leaving many advertisers unsure of where to start. In this webinar, Hanapin’s John Williams and MightyHive’s Ellen Perfect discuss programmatic’s expanding role within a mature digital strategy and walk through the ways advertisers can change their approach to the channel.

Hanapin Marketing Senior Account Manager Dani Gonzales will discuss how to leverage chatbots to help curate customized experiences, lower friction and get buyers the answers they need in order to drive them down the sales funnel.

Quora Evangelist JD Prater shares his insights on launching into the Quora platform and utilizing it to reach audiences at key moments in the customer lifecycle.

Hanapin Marketing Associate Director of Services Diane Anselmo shares her tips for utilizing layered audiences in Google in order to maximize conversions, engagement, and lower cost per action.

In this presentation, Hanapin's Stephanie White will team up with Instapage’s Ginny Tonkin to teach you how to bring branded campaigns into your paid strategy and the details to pay attention to.

The ability to grab and hold a user's attention, especially on a mobile device gets more difficult every year. Video content in Social Media is quickly becoming the cost effective way to cut through the noise and hold people's attention. We have tested Twitter, Instagram, Facebook, YouTube and LinkedIn for audience growth, social engagement and content creation. You will learn how we streamed various types of live events to create video content for ads. After this session, you will be able to: Prioritize the various video marketing options Maximize the impact of video content with behavioral retargeting Track and optimize social video in marketing campaigns.

This document discusses how machine learning technologies can be used in various business applications such as marketing, customer analytics, and image recognition. It provides examples of companies like Netflix and Amazon that are successfully using machine learning. It also outlines a layered approach for implementing these technologies and discusses some limitations and cautions when adopting machine learning.

It is a well-known challenge every marketer has to deal with: clients who want agencies to outperform their search activities without losing power over the message shown in the ads. Experience learns that a feed is not always the right solution or not even possible. With Ad Customizers you have a solution that will fit in any situation. In this session you will learn to combine the power of Ad Customizers with Google Sheets and how this will result in an setup where it’s possible to co-create, alter and manage these at scale, for as many ads as you want in the blink of an eye. This session will explain in what way you can co-operate with your clients on the ads and keep track of this in one shared file instead of your inbox. This means you can focus on maximizing the performance of the Search account instead of losing too much time on repetitive tasks such as ad copies. Furthermore you will walk away with valuable insights and best practices about current setups within different markets.

The average landing page bounce rate is 70-80%. The main reason for this alarmingly high rate is the absence of a category called “post-click optimization.” Creating an optimized ad is important, but the ad click is not the only thing that’s important, nor is it where the conversion occurs. In this session, you will learn: - Why post-click optimization is a need and how it leads to personalization - Common mistakes in today's post-click programs - Advice for providing relevant post-click experiences for ad programs

This talk will explore how brands go beyond conventional demand capture to launch creativity in the ads that they run. Kirsty will tie this into how difficult it is to get cut through and how we need to start using PPC as a channel not just to capture demand but to grow brands.

Why are you at HeroConf? Yes, you want to learn the latest PPC tactics from the top experts in the world. Yes, you want to meet fellow PPC nerds. Yes, you wanna partyyyyy. More than all that, you're here because you want to build your career in PPC. Better still, you want to supercharge it! In this keynote, PPC superhero Daniel Gilbert will bring you the best of his knowledge about how to make this happen. We'll start by thinking about what a good career path is to you. Then look at the various paths available to PPC experts. We'll finish on how to prepare yourself for a more automated future.

First things first - some unique aspect of ad extensions, that even though they are fairly easy to set up and manage, their quality and relevance can make or break a text ad. The good, the bad and the ugly - some examples for ad extensions, best practices from my account manager days. Also a brief view into the future. There cant be a talk without mentioning AI these days. Understand your data - focus on ad extension reporting for detailed insights, and what to draw from that. It takes longer than 10 minutes? Automate it! I will show you an AdWords script that automatically creates product-specific sitelinks for any given AdWords text ad campaign. In this session you will learn: - Actionable best practice tips for ad extensions – why a love for detail matters, what has worked and what hasn’t in various industries - Reporting tips – how to get detailed insights into your ad extensions and what to draw from them - A script for automatically adding product-specific sitelinks to text ad campaigns

This document summarizes a presentation on automated bidding strategies for pay-per-click (PPC) accounts. It discusses the implications for account managers, whether substantial performance increases justify using automated strategies, and how to successfully implement them. Case studies are presented that show how strategies like target ROAS can drastically increase spending, shift traffic to certain products, or increase CPCs but decrease traffic. The document recommends evaluating strategies for each account, allowing time for learning, and monitoring the right metrics like conversions rather than clicks. It warns against assuming strategies will solve all problems and highlights the need for careful framework and evaluation.

Pinterest users are conducting 600 Million+ visual searches per month on the platform. Did you know this... are you using Pinterest? Our B2B and ecom clients that are growing their business by 11% on Pinterest. We want to see you grow your business too. This hands-on session is going to take you through the world of Pinterest and everything we have learned. In this session, you will learn the following: - The Dos and Don'ts of marketing on Pinterest - When people start their search for major holidays, sports, Pride and fashion week events - What the mysterious CTR threshold is and how it can turbo charge your campaign - How to segment your campaign for the best results - Why you should stay away from the "One Tab" feature - Are you ready for the marketing nirvana that is Pinterest?

This presentation discusses how to leverage data for online advertising. It provides five key takeaways: 1) optimize qualitative metrics like conversion rates rather than just leads, 2) use sequential marketing across channels, 3) save costs by targeting specific users, 4) increase conversions through personalization, and 5) access real-time reporting. The presentation explains how to structure data from various sources into a data lake and data management platform to make it actionable for targeted digital advertising programs.

Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication. Takeaways: Tactics and benchmarks for SEO content that converts in 2024 Page layouts and content formats that convert organic traffic Crafting keyword strategy and calls-to-action for conversion

CIIM (Chandigarh Institute of Internet Marketing) – ISO:9001 Certified & Google Partner Digital Marketing institute in Chandigarh — was founded by Surjeet Thakur in the year 2010. We specialize in training aspirants in various digital marketing domains such as Google Ads, PPC, SEO, SMM, SEM, Video Marketing, Amazon Marketing etc.

In 2024, digital marketing is not just an optional strategy for businesses; it's a fundamental component of any successful marketing plan. The rapid evolution of technology and changing consumer behaviors have made digital marketing more critical than ever. Here’s why digital marketing is indispensable in 2024 and how digital marketing agency can propel your business to new heights. EyekooTech is committed to helping businesses navigate the complexities of digital marketing. Whether you're a small startup or a large enterprise, our innovative strategies and data-driven approach can elevate your brand and connect you with your target audience.

Struggling to get high-quality backlinks? Our latest presentation reveals the strategies you need to succeed in 2024. Learn practical tips to boost your SEO and elevate your website’s authority. Click below to access the full presentation! Full blog here - https://digitalmarketingphilippines.com/how-to-get-high-quality-backlinks-in-2024/

Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.

Free Healthcare Marketing Plan for Medical Practices and Healthcare professionals in USA!

Billion Broadcaster revolutionizes advertising with its innovative combination of frame posters and horizontal lift advertising screens. The frame posters, strategically placed for maximum visibility, offer a timeless and elegant medium for brand messaging.

Top 7 PPC and SEO strategies to drive more traffic and conversions. Most companies already own the data, let's share the data and boost the performance of both channels. Key Takeaways: Why PPC and SEO teams should strategize together7 ways PPC and SEO can work together to drive even more conversions

In our rapidly evolving digital landscape, yesterday's strategies simply won't suffice. Join us for a groundbreaking session on revenue based marketing where we'll explore cutting-edge approaches and the latest strategies that can supercharge your digital marketing plans. Discover how to leverage performance-based PR, influencer marketing, and affiliate marketing to drive revenue, optimize your campaigns, and achieve measurable results. We'll dive into effective methods for building brand awareness, cultivating deep engagement, driving conversions, and fostering lasting customer loyalty. Prepare to gain fresh ideas, valuable insights, and innovative methodologies designed to elevate your digital marketing efforts to new heights. Don't miss this opportunity to transform your strategy and stay ahead of the curve! Key Takeaways: 1. Advanced Revenue-Driven Strategies: Learn how performance-based PR, influencer marketing, and affiliate marketing can drive revenue and optimize your marketing efforts. 2. Building and Engaging Your Audience: Discover effective methods for increasing brand awareness and cultivating deep engagement with your target audience. 3. Driving Conversions and Loyalty: Gain insights into strategies for driving conversions and fostering lasting customer loyalty to sustain your brand's growth.

Brand Repositioning Strategy Presentation

Research on chemical industry with considering one of PSU as an example Rashtriya Chemical Fertilizers (RCF). Chemical Industry trend, strengths, weaknesses. Chemical Industry market position as well as RCF position. RCF revenue, profit, EBITDA, forecast, technology, past performance. State wise revenue of chemical industry and RCF as well

CampusEdge offers a comprehensive suite of tools including financial management, human resources, student information, and more. It promotes streamlined processes and data integration. Enhanced efficiency and productivity through automation, data centralization, and real-time insights. Improved decision-making based on accurate data and analytics. Allows for seamless scalability to adapt to the changing needs of educational institutions. Enables consolidation of various functions into a single platform. Initial planning and assessment of requirements. Configuration and customization of the software to fit the institution's unique structure and processes. Comprehensive training programs for staff to ensure effective utilization. Phased deployment strategy to minimize disruptions.

Discover how Eric Siu’s agency, Single Grain, drove over 1 million new website visitors at a +59% higher conversion rate in 90 days by integrating innovative AI-driven strategies into their CRO and SEO practices, known as programmatic CRO (pCRO) and SEO (pSEO). Imagine: At the click of a button, your landing pages dynamically adapt to feature content and elements specific to the keywords and products they are targeting. That’s the power of pCRO, transforming generic pages into highly personalized experiences. With pSEO, generate quality pages at scale that rank at the top of search results for relevant long-tail keywords, driving traffic that then converts. Excited? In this session, Eric will guide you through how to implement these game-changing techniques for your own business, enhancing your digital strategy and maximizing your ROI.

Digital Solutions Content Craftsmanship Demand/Lead Gen Design Offerings

The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.

Develop a category & retail vision to drive business impact today Join Arnoud from Danone and Tris from Ipsos Strategy3 as they guide you on a journey through the art of leveraging trends and foresights to craft a category and retail vision. Discover the crucial need of future readiness, and understand how the future can lead to new opportunities, here and now. Be prepared to unlock the future potential of your enterprise!

Amnesia, the loss of memory, is a fascinating and complex condition that has captured the imagination of scientists, storytellers, and the general public alike. It can be triggered by various factors such as brain injury, psychological trauma, or even certain medical conditions. This article delves into ten intriguing cases of amnesia each offering unique insights into the human mind and the fragile nature of memory.

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