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Managing Your IT Career v5
MinneBar 8 
April 6, 2013
• 15+ years as an IT Recruiter
• Author of Minnesota Headhunter blog
• Frequent local and national speaker on Recruiting/HR, Career 
and Social Media topics
• Co‐Founder and Advisory Board of Minnesota Recruiters
• Active in the Minneapolis & St Paul technology, marketing 
and social media community as a sponsor, volunteer & 
mentor
If you leave here today and upon arrival to the 
office you were downsized, right sized, 
reorg’d, acquired, funding cut, project 
stopped... would you be ready for a job search 
or have new clients ready to go?
Don’t
Gophersuck_Badgerules@xxx.com
Do
First.Last@email.com
Preferred 
www.debettgnies.com
paul@debettignies.com
How To Add Social Networking Buttons To Your Outlook Email Signature
Icon Archive (one of many, many sites)
Getting Started: Do An Online Audit Of Yourself
What can you (others) find about you?
Use Google | Pipl | 123People
In Google, if you have a common name you may 
need to do limit your search:
Paul DeBettignies
“Paul DeBettignies”
“Paul DeBettignies” AND (MN OR Minneapolis)
For most of us it will look like this:
Hub
LinkedIn
Spokes
Facebook
Twitter
Google Profile (profile)
about.me (profile)
Emurse (resume)
Visual CV (resume)
eFolioMinnesota (portfolio)
Online Identity: Hub And Spokes
Be specific about your location and industry (add city of not in
the nearest metro area)
Use the “Headline” as a way to attract visitors
Include what you do or what you are looking for
Add a photo (professional, not casual)
Tell A Story
Include: Keywords – Buzzwords ‐ Acronyms
Experience ‐ Resume
Advanced Search
HR OR “Human Resources” OR Recruiter OR “Hiring Manager”
CIO OR “Chief Information Officer”
C AND UNIX AND SQL
Refine by categories
LinkedIn Groups
‐ You can belong to a maximum of 50 groups
‐ Local, regional, (inter)national
‐ Industry
‐ Special interest and causes
‐ College and school alumni
‐ Increases the size and scope of your network
‐ Create a group ‐ Free
Company Page
Twitter
• Include “real name”, nearest large city, keywords, buzzwords 
• “Follow” local “cool kids”, industry leaders, groups, those in the know
• Search/follow Skill Sets, Titles, HR & Recruiters
• Add yourself to directories
• Find others lists
• Groups: #tchra #smbmsp ‐ #mnrec ‐ #minnebar #mnshrm
• Twitter Search
Minnesota Recruiter 
& HR List 1
Minnesota Recruiter 
& HR List 2
Facebook
• Include resume
• Follow other company 
pages
• Join/participate in groups
• Connect with your 
network
• Consider making 
“Education and Work”
public
Linkedin, Facebook & Twitter Updates
Share links to:
Events/conferences
Seminars/webinars
Industry articles/news/statistics/blog posts
Local business articles/news/statistics/blog posts
Ask/give advice
Ask/answer questions
Reply to others
Forward others updates
Think about your online profiles…
Would you connect with you?
Would you call you back?
Would you recruit you?
Seriously???
Ninja
Guru
Master
Maven
Warrior
Jedi
Rock Star
Expert and Authority*
STOP waiting for people to find you
Find The “Cool Kids”
Networking Is A Contact Sport
Invest before making a withdrawal
Networking, Job Search And Dating...
Do they like me
Unreasonable expectations
Baggage
Playing hard to get
When to call back
Set expectations
Blind date and being set up
Making a commitment
Network Gravity
Who do you know who…?
You Likely Don’t Need More Contacts...
You likely need deeper relationships!
Find Their Email Address
“*    @bestbuy.com”
email @bestbuy.com
*@bestbuy.com
first.last@bestbuy.com
Future of workplace
Learn the business side of things
(please… please… please)
What are you worth?
(Salary negotiation, raise ‐ annual review)
Job vs Contract/Project
Create your “portfolio” as you go
(career maintenance)
Source of Hire
CareerXroads 2012 Sources of Hire: Channels that Influence
Help your friends
Managing Your IT Career: MinneBar 8 Presentation
Thank You!

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