The document provides tips for building an effective LinkedIn profile in 20 steps: update your basic info and photo; write a compelling summary and background; customize your URL; add sections and media; connect with contacts; request recommendations; engage with your network by commenting, messaging, and joining groups; use LinkedIn search, jobs, and privacy settings; and keep your profile complete, typo-free, and regularly updated.
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How to Build a Brilliant Linkedin Profile
1. How to build a brilliant
Linkedin Profile
Clayton Wehner
2. What is Linkedin?
• World’s largest online professional network
• Started in 2002 in the living room of founder Reid Hoffmann
• Currently has more than 10,000 employees with offices in 30 cities
globally
• Currently has more than 467 million members in over 200 countries
and territories (8 million in Australia)
• 2 new members per second
• Linkedin was bought by Microsoft last year for US$26.2 billion
4. Awesome Perks for Linkedin Staff
• Free food – breakfast, lunch, dinner, snacks
• Free drinks, including alcohol any time of the
day
• On-site barista
• Wellness centre, masseurs, group fitness
classes and gym
• Meditation rooms
• Vending machines with computer equipment
• No limit to annual leave – take what you like!
5. Why should YOU have a Linkedin profile?
• It’s your online CV, personal brand and portfolio
• It’s a place where you can get independent validation through
recommendations/endorsements = trust
• It’s the first place that hiring managers and recruiters go to find talent
• It will show up when someone searches your name in Google
• It’s a great way to cultivate and manage a network
• No need to keep a contact book – you can reach all your contacts
through Linkedin
• It’s a great place to ‘spy’ on other people and on companies
8. Do you have a Linkedin account?
• If yes, please login!
• If no, then there’s no time
like the present…please
create one
9. Keep the basic info up to date
• Name – just your first and last name; no nicknames or funny stuff
• Headline – highlight your expertise and your value proposition, not
your current job (120 characters)
• Location – make sure it’s correct
• Industry – choose the one that most appropriate
• Contact information – email, phone, website
10. Make sure your photo is professional
• If you have a photo, your profile is fourteen times more likely to be
viewed
• Use a professional head shot, with you in professional attire
• Do not use old photos, casual photos, photos that you would use on a
dating site…
11. Write a great summary
• This is where you ‘sell yourself’ to people viewing your profile; it’s
your elevator pitch
• 2000 characters max
• Build on the professional headline above and provide more detailed
information about your key skills, experience and education.
• First or third person? Just keep it consistent
• Avoid jargon
• Don’t ‘oversell’
• Make it sharp, snappy and easy to read
13. Add a background photo
• You can brand your profile by adding a background photo
• Makes your profile look more interesting
• Use an image (PNG, JPG, or GIF) with a resolution of 1400px x 425px
14. Use keywords from your industry
• Search is such an important part of the online experience and it
applies to Linkedin too
• You should include words and combinations of words in your profile
that will be searched for by prospective employers
• Use these keywords in your headline and summary in particular
• Using the right keywords will expose you to more potential
connections and opportunities
15. Personalise your Linkedin URL
• The default URL that you are given when you create an account is an
unwieldy combination of letters, numbers and backslashes.
• You can customise your URL so that it reads a little better: eg.
https://www.linkedin.com/in/claytonwehner/
16. Add sections to your profile
•Work experience
•Education
•Volunteer experience
•Skills
•Publications
•Certifications
•Courses
•Projects
•Honours and awards
•Patents
•Test scores
•Languages
•Organisations
•Interests
17. Create and share media
• You have the option to add links,
documents, photos, videos, and
presentations to all sections in
your profile
• You can write articles on Linkedin
• You can share items on Linkedin –
make sure that they’re business
related
18. Connect with others often
• Connect with every existing business contact you have
• Connect with people after corresponding for the first time
• Connect with people after meeting for the first time
• Consider connecting with people in your wider network (eg. 2nd or 3rd
level connections)
• Consider connecting with people you don’t know – but write a clear
justification in your invitation
19. Personalise every invitation to connect
• “I’d like to add you to my professional network on LinkedIn.”
• This is the default message – it is very impersonal and your invitation
will likely be ignored
• Make your invitations personal – mention where you met or provide
some shared context
21. Ask for recommendations
• Positive recommendations from other people on your profile can be
very powerful
• You should ask people that you have worked with for
recommendations – use the ‘Ask to be recommended’ button
• A good way to get a recommendation is to write one for them, and
then ask for one in return
22. Tidy up your endorsements
• Your connections will endorse you
for your business skills
• If you don’t want an endorsed skill to
appear, you can remove it
• Take care – you might not want
some of those skills!
23. Read your feed and
engage regularly
• Glance through your home page
feed and engage with any posts
that are interesting by ‘liking’ or
commenting
• Use the notifications page to
engage with people in your
network – eg. congratulate people
on new jobs
26. Join Linkedin Groups
• Linkedin has thousands of thematic ‘groups’ where you can engage in
conversations, ask questions and provide advice.
• Find the right groups and become an active participant in the
discussions
• Don’t sell overtly; use the group to demonstrate your expertise
27. Use Linkedin Search
• Looking for someone? There’s a good chance they
will be on Linkedin
• Linkedin’s normal search function is pretty good
for searching names in a particular locality
• LinkedIn’s advanced search helps you find people
by job title, school, relationship, location,
industry, current/past company, profile language,
and non-profit interests - and combinations of
these
28. Search for jobs
• Linkedin has become a ‘jobs board’ in recent years
• Many employers advertise directly on Linkedin
• Visit https://www.linkedin.com/jobs/ to search
29. Manage your privacy settings
• Remember the ‘who viewed my profile’
function??
• Unless you change your own privacy
settings in Linkedin, people you visit will
know that you have seen their profile
• You can change your settings to remain
anonymous, if you wish
30. Make sure your profile is complete
• Keeping your profile fresh and up-to-date will increase your
credibility.
• You will not appear in Linkedin search results if your profile is not
complete
• If you’re looking for even more things to improve your profile, try this
massive infographic: https://www.lifehacker.com.au/2016/01/build-
your-linkedin-profile-from-start-to-finishwith-this-massive-
visualguide/
31. Check your profile for typos and grammar
• A good Linkedin profile can be brought undone by a single spelling or
grammatical error
32. And we’re done! Any questions??
Clayton Wehner
contact@bluetrainenterprises.com.au