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Karen Vuong
Principal Open Source Program Manager -
Open Source Solutions
@kar3nv
karenvuong02@gmail.com
About me
• Open Source Program Manager
• Citrix Open Source Business Office
• Apache CloudStack Project Committee
Member and Committer
• Founder/Organizer of CloudStack Silicon
Valley User Group
• Helps organize CloudStack Collaboration
Conferences and CloudStack Days
• Fun facts: Bungee jumping, riding my
motorcycle and backpacking in California
Howmanyofyoucontribute
toanopensourceproject?
ContributingtoanOpenSource
ProjectforNon-Developers
• Code is the heart of any open source
project, but don’t think that writing code
is the only way to contribute.
• Projects need contributions from
everyone of all skills and levels of
expertise.
• Open-source projects suffer from a lack
of marketing awareness. You can help
open-source projects get more
exposure.

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✓
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Email Blasts
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____
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Logistics and Volunteers ✓
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digital marketingmarketingsales
Promotingyourconference
Setup Promote After the event
PromotingyourConferenceChecklist
✓
Post conference on event websites and event calendars ✓
Social media (Twitter, Facebook, Linkedin) ✓
Encourage blog posts by partners/sponsors ✓
Email Blasts ✓
Project’s mailing lists ✓
Outreach to Meetup Groups ✓
Ask speakers to share a slide at presentations ✓
Student discounts ✓
Advertising ✓
Press ✓
PromotingyourConference:
EventCalendars&websites
• Post conference on event websites and event calendars
• opensource.com
• eventbrite.com
• lanyrd.com (make sure to add topics)
• eventful.com
PromotingyourConference:
SocialMedia
“Save the date! CloudStack
Collaboration Conf will be on
August 20 clds.co/1FvPyo9”
“Call for Sponsors!
Support the CloudStack
community and help make
CloudStack Days happen
clds.co/1FvPyo9”
“The agenda is NOW live
for CloudStack Days
Dublin! Check out the talks
clds.co/1FvPyo9 ”
“Submit your proposal for
CloudStack Days Tokyo
today! The deadline is May
10 clds.co/1FvPy09

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PromotingyourConference:
SocialMedia
PromotingyourConference:
Blogposts
• Encourage blog posts by community
members, partners and sponsors
PromotingyourConference:
Emailblasts
• Send out email blasts:
• Contacts that you have collected from open source expos
• Invite people to submit talks or to register for the conference
• Invite previous conference attendees/speakers (if this applies)
PromotingyourConference:
MailingLists
• If this applies, send out the CFP information and deadline
reminders to the project’s mailing lists

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PromotingyourConference:
OutreachtoMeetupGroups
• Outreach to Meetup Groups
• Create a blurb for local meetup organizers with a discount code
to the conference
• Ask them to share the blurb with their members
• If you have extra space at the conference, offer it to meetup
groups
PromotingyourConference:
askspeakerstoshare
• Community members within the project who speak at various
conferences, meetups or webinars
• Create a slide about the conference for speakers to share
during their presentations
• Add a special discount code
PromotingyourConference:
Studentdiscounts
• Create a discount code for students
PromotingYourConference:
AdvertisingSpace
• Purchase advertising space on relevant websites and on social
media sites to reach new people

Recommended for you

PromotingyourConference:
Press
• Create a press release announcing the event and send to
media
• Line up media outlets as media partners for the event:
• Provide the media outlets with their logo on:
• Conference website
• Conference emails
• Conference signage
• Exchange for ad space on their sites and social media
posts
Aftertheconference
Setup Promote After the event
AftertheConference
Checklist
✓
Announce the next conference dates
✓
Send a follow-up email and quick survey
✓
Publish Videos and Slides
✓
Schedule tweets of videos
✓
AftertheConference:
Announcenextdates
• Announce the next conference dates
• Include a link/information about the next conference in post-
conference follow-up email

Recommended for you

AftertheConference:
follow-upemail&Survey
• Send a follow-up email with a quick survey
• Surveymonkey – mention that it takes 2 minutes, offer a raffle prize if
you can giveaway prizes!
• Feedback from attendees on content, schedule, format, etc.
AftertheConference:
PublishVideosandSlides
• Publish videos
and slides to the
conference
website/YouTube
AftertheConference:
Scheduletweets
• Schedule tweets of videos
from the project’s
social media channels
The Recipe to Getting Attendees to Your Open Source Events

Recommended for you

Checklistsareforyou!
clds.co/oseventschecklists
QUESTIONS?
Thankyou
@kar3nv
karenvuong02@gmail.com
Slides: http://www.slideshare.net/karenvuong399/the-
recipe-to-getting-attendees-to-your-open-source-events-
47427729

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The Recipe to Getting Attendees to Your Open Source Events