A Hundred Years in a Decade

First, brands have little impact and most customers would not care if 77% of brands disappeared. Second, to have impact, brands must listen to customers, demonstrate empathy and care about social issues. Third, brands can influence culture by redirecting conversations around taboos or competitors' missteps. Leading with empathy and purpose allows brands to drive meaningful change.

This report outlines 10 of the most compelling macro trends identified today—trends whose impact will be felt in 2015 and beyond as they continue to unfold, the ones shaping societal mood, behaviors and attitudes. This report explores where these trends stand now and where they’re headed, with insights gleaned from a J. Walter Thompson MEA survey of consumers across six key regional markets and a spectrum of industry experts and innovators.

The Future Foundation has carried out an extensive forecasting exercise to explore the future of several commercial themes and sectors beyond 2020. In this report, we examine our predictions for the future of retail, identifying informed assumptions for the evolution of consumer trends, product and service innovations and the role that technological developments will play. We also provide invented images of retail concepts that might characterize the future marketplace as a result of the shifts we describe.

Isobar predicts that 2018 will be the year of Augmented Humanity, a year where technology enhances and scales our most human attributes. In 2018, technological interfaces will become more natural and instinctive, technology will automate repetitive tasks to free up time for creativity and compassion, and artificial intelligence will meet emotional intelligence.

The document discusses trends in consumer experience from the 2019 International Festival of Creativity. Three key trends are: 1) Co-creation and fluidity, with brands creating experiences for consumers to collaborate on building the brand across channels; 2) Being raw and real by creating authentic messaging that reflects consumers' lived experiences; 3) Sound becoming an important new channel, with opportunities in voice assistants, podcasts, and sonic branding. The takeaways emphasize directly engaging consumers, embracing imperfections in creative, letting consumers help define the brand experience, and developing audio strategies.

The document summarizes the major takeaways from the 2018 Cannes Lions Festival. It discusses that (1) diversity and inclusion was a major topic of discussion, (2) brands are increasingly taking social stands on polarizing issues, and (3) understanding Chinese culture is becoming more important for marketers. It also notes that (4) experience is more important than technology for connecting with consumers, (5) voice will become an important brand-building tool, and (6) ignoring best practices can help foster creativity.

Trust, transparency, and honesty were major themes discussed at the 2019 International Festival of Creativity. The document discusses how (1) trust has been compromised in business but can be regained through authenticity, empathy and transparency; (2) technology has empowered consumers who now demand personalized experiences on their own terms; and (3) artificial intelligence needs oversight to ensure it is developed and applied ethically and for the benefit of humanity.

The document provides a summary of the key talks, trends, and winners from the 2019 Cannes Lions International Festival of Creativity. Some of the major themes included: - Brands taking stands on social issues and challenging laws, with winners tackling topics like racism, immigration policies, and child slavery. - Advertisers focusing on adding more humanity to their messaging by leveraging cultural conversations and partnerships. - A push for more inclusion and diversity across gender, race, and ability in advertising content and the industry itself.

The document summarizes a study on affluent millennials in Australia. Some key findings: - Affluent millennials (those with over $100k assets) are optimistic about the future, conduct their own research but validate decisions with advisors, and are open to offerings from non-financial brands. - They set ambitious goals like starting businesses and buying homes. They also seek educational opportunities abroad. - They diversify income sources through inheritance, family businesses and wages. They take on debt for loans but also save 30% of income on average. - Affluent millennials want control over financial decisions but also value guidance from advisors. They are loyal but open to new providers

In 2007, BBDO published a piece of research entitled The Rituals Masters. Twelve years on, the world has changed dramatically, which has had a significant impact on our needs and on our rituals.

A new report that identifies 12 'velocity' markets that will be key to middle-class consumer growth over the next decade. With the BRIC index of markets having outlived its usefulness, Ogilvy's new ranking provides a fresh perspective on the future of global growth, and challenges some of the outdated notions about "emerging markets". Ogilvy's V12 ranking goes beyond traditional economist and banking indices and is based upon measures of middle-class growth in terms of income, rather than assets, using a 'Purchasing Power Parity' (PPP) methodology, a measurement widely accepted by the IMF, the UN and the World Bank to equalize the purchasing power of different currencies. Critically, it also assessed markets based upon the velocity of growth and change - an increasingly important factor that some companies have grossly underestimated so far in their global growth plans.

This document discusses the opportunities in banking presented by the millennial generation. It notes that millennials, the largest generation, dislike traditional banks and are open to switching to alternatives. Studies show millennials believe banks offer little differentiation and will be disrupted by innovative startups. They prefer low-fee digital offerings and want services tailored to their preferences for connectivity, access over ownership, and impact investing. Banks risk being left behind if they do not adapt to the demands of this emerging demographic, leaving a major opportunity for fintech companies to acquire millennial customers and transform banking.

Brands should focus on addressing basic physiological and safety needs during the crisis. People are feeling fear, confusion and need help staying safe at home. Brands can help by providing useful information, facilitating local conversations, and upskilling communities. Six principles should guide brand actions: empathy, generosity, utility, agility, leadership and authenticity to their brand. Examples of best practices include Headspace providing free meditation, Spotify fundraising for artists and Visa educating on handwashing. Tokenistic actions or profiting from the crisis should be avoided.

White Paper: Contents 1. We are undergoing a significant transformation 1.1. Online and offline worlds are growing closer together 1.2. An insight into the consumers of the future: Millennials 2. What happens when IoT meets Digital Signage? 2.1. Digital signage meets Big Data 2.1. Event Driven Content & Content Driven Events 3. Digital Signage: smarter through IFTTT 4. How the Internet of Things will change Digital Signage

This document summarizes key findings from a study about Millennials and their shopping behaviors. It discusses that Millennials have surpassed Baby Boomers as the largest living generation in the US. The study found that Millennials are generally more satisfied consumers than Baby Boomers, particularly with utilities, healthcare, and telecom services. Millennials expect good customer service and value for their money. They are also more willing than older generations to share their personal information for targeted offers and services. The document emphasizes that understanding the nuances of the Millennial customer experience is important for businesses.

This document proposes a new approach to brand planning called "Planning 2.0" that embeds culture at the heart of brand strategy. It argues the old model of focusing solely on functional and emotional benefits is outdated and has resulted in consumer apathy. Planning 2.0 identifies cultural tensions in society that a brand can align with to define a cultural selling proposition and role in culture beyond just the category. It advocates using grassroots marketing tools to activate consumers and start a movement around the brand, treating people as the media. This cultural tension strategy is presented as a systematic way to ensure brands can tell bigger stories and become part of cultural conversations.

The client, Steve Janes, requires a design to upright his totem pole that was previously supported by a tree on his property. The design must hold the 30 foot pole with a base diameter of 21 inches upright, withstand temperatures from -40°C to 40°C and wind up to 135 km/h, minimize damage to the pole, and be under 12 feet tall and $10,000 budget. Stakeholders include suppliers, safety committees, indigenous groups, and future buyers who are concerned with costs, safety, cultural preservation, and value. The pole will be located between the client's house and garage on a concrete base.

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Presentation at the EC Consultation Workshop "Skills and Human Resources for e-Infrastructures within Horizon 2020", May 30, 2012, Brussels

The article discusses the development of a new lung cancer staging system by the International Association for the Study of Lung Cancer (IASLC). The IASLC created an international database of lung cancer patients and conducted extensive statistical analysis. Based on this work, the IASLC is recommending changes to the TNM descriptors and stage groupings for non-small cell lung cancer in the new 7th edition of the cancer staging manual. The recommendations are aimed to create a more robust staging system based on analysis of a large international patient population.

Der News-Service informiert Sie über Trends in der Kommunikationsbranche und Projekte von JP│KOM! Die Themen dieser Ausgabe: - Corporate communications in China: Still no sign of Web 2.0 taking off - Erfolgsfaktoren eines strategisch geplanten Employer Branding-Prozesses: Bindende Versprechen - LACP Spotlight Awards: Styrolution und Active International gewinnen Kommunikationspreise - JP│KOM Healthcare: Angebot trifft Bedarf von Gesundheitsunternehmen Viel Spaß beim Lesen wünscht JP|KOM!

The document discusses streams API, which enables asynchronous I/O processing by reading and writing data chunks. It can pipe data between streams and supports automatic transformations. The spec defines ReadableStream, WritableStream, and TransformStream interfaces. It is useful for tasks like loading video segments or sending messages over websockets. The implementation in browsers uses JavaScript builtins tied to WebIDL to define the API in a maintainable and performant way while avoiding memory issues, though it requires care around security.

RubyMotion allows iOS development using the Ruby language instead of Objective-C. It provides a command line toolchain and compiles Ruby code to native iOS apps. While the syntax is Ruby, the underlying classes and objects are still Objective-C/Cocoa. This allows tapping into the full iOS SDK while enjoying Ruby's more succinct syntax. The document provides an example Hello World app and demonstrates how to load images from the camera library using RubyMotion and related libraries like Bubblewrap and RMQ.

Sapienza Università di Roma Anno Accademico 2012 – 2013 Informatica per gli Archivi e le Biblioteche Prof.ssa Linda Giuva Prof. Maurizio Caminito Lezione 9

The document discusses the ecosystem for data services in India. It notes that the ecosystem is more complex than for voice services, as it involves content owners, mobile application developers, and content aggregators in addition to service providers, technology providers, and handset manufacturers. The focus in data services is more on subscribers and providing them with enriching content and experiences, unlike voice where the focus is more on infrastructure. Successful portals that list mobile applications can benefit handset manufacturers, service providers, and developers by increasing revenue share and stickiness to their platforms.

This document provides an overview and instructions for setting up and using an Airliner Wireless Slate. It includes: - An overview of the hardware components and features of the Airliner Wireless Slate. - Step-by-step instructions for installing the USB adapter driver, establishing a wireless connection between the slate and computer, and turning on the slate. - Information on using the slate tools like pointing and customizing the pen, function buttons, underlay, and tool strip. - Goals and activities for gaining hands-on experience using the slate in educational settings.

slides for the lecture given on November 17, 2010 in the "Curating Cultures" class of Prof. Polly Roberts at UCLA Department of World Arts and Cultures.

The document provides information about professional development opportunities for educators through WGTE Public Media, including schedules, sessions, and grant information. Educators can sign up for professional development credit through Lourdes College and participate in sessions on topics like SMART Boards, Google tools, and social media. WGTE also offers "BIG Tech Paks" that provide technology equipment and training, and resources are highlighted for subjects like environmental science, engineering week at Imagination Station, and the Toledo Museum of Art's online educator resources. Grants through ING and Horace Mann are also noted.

Fitzgerald Architecture Studio provides architectural services for residential and commercial projects in Pennsylvania, New Jersey, and New York, with a focus on rehabilitation projects, commercial spaces, and integrating new technologies. Fitzgerald Disaster Restoration Services helps restore buildings damaged by disasters like fires and collisions. They can restore buildings 30-60 days faster than competitors. Their insurance claim process takes 57-70 days compared to the industry standard of 120-150 days, saving time and costs for insurance companies and policyholders.

This workshop will take you through identifying a real human need, brainstorming techniques and idea generation methods, and finally evaluating the crazy, brilliant ideas you come up with.

The document summarizes a study that evaluated the effects of different colored plastic mulches (black, white, red, silver, and blue) with and without spunbonded row covers on the growth and yield of summer squash. The study found that mulch color and year significantly affected soil and air temperatures, with row covers increasing air temperatures. However, increased temperatures did not always result in higher yields. Colored plastic mulches with or without row covers did not increase early fruit yield of squash. The lack of effect on yield was attributed to relatively high average air temperatures that may have masked temperature treatment effects.

Active International is a global leader in corporate trade that has been in business for 29 years. They have 525 employees globally and offices in 13 countries. They have an annual gross trading volume of approximately $1.4 billion. Their business involves restoring value on clients' inventory, equipment, real estate, or other assets by buying them and allowing payment in trade credits that can be used to purchase operating expenses through their network of over 1,500 trading partners across categories like media, travel, print, and freight. This provides clients financial benefits like higher asset values, lower cash outlays, and reduced carrying costs.

 To manage productivity and contain costs, companies should focus on labour and space by cross-training employees rather than downsizing, and subletting excess space.  Establishing strong supplier partnerships, reviewing storage methods, and outsourcing non-core functions can maximize supply chain efficiencies. Regular cycle counts using mobile technologies can also improve accuracy and visibility.  As the economy grows, supply chain managers must ensure they have the right staffing to handle current and future operations, especially replacing soon-to-retire senior executives, in order to build bench strength and carry institutional knowledge forward. A cost analysis can also help optimize margins by identifying unprofitable clients.

By Joaquim Rocha. OCRFeeder is a document layout analysis and optical character recognition system that I wrote for my Master's Thesis project. Like it says on its website, given the images it will automatically outline its contents, distinguish between what's graphics and text and perform OCR over the latter. It generates multiple formats being its main one ODT. I think this is currently the most complete and user friendly OCR application for GNU/Linux out there and, of course, I wrote it to be used mainly with GNOME, featuring a GUI written in PyGTK and respecting, as far as I could, the GNOME User Interface Guidelines. I would like to present how the application works on the inside, for example the page segmentation algorithm I created for it, etc. I think this would be interest for the GNOME community and general attendants of the GNOME Dev room at FOSDEM.

This study was presented during the conference “Production and Carbon Dynamics in Sustainable Agricultural and Forest Systems in Africa” held in September, 2010.

This document discusses trends and challenges facing brands in 2020 and beyond, including increased connectivity, data sharing, transparency, and social/environmental responsibility. It emphasizes that brands must engage in dialogue rather than monologue, participate in conversations, be open and transparent, and focus on creating societal value in addition to profits. A new model of branding is introduced that evaluates brands based on their engagement, participation, advocacy and relationships with people.

This document discusses how emerging technologies like 5G internet, renewable energy networks, and driverless transportation could enable a new sharing economy with near-zero marginal costs of production. It argues that businesses need to understand shifts in audiences, particularly younger generations that value freedom, power and community differently. The document recommends that companies communicate their brands through immersive virtual reality experiences that engage emotions rather than just information. Several examples are provided of brands like McDonald's and Jaguar using VR to help achieve marketing goals.

The document discusses how the web is affecting businesses. It covers major trends like participation and user-generated innovation. It discusses how social media is changing how customers behave and how businesses create value. Companies need to think about becoming media companies that provide constant content to users. The customer decision journey is now more complex, as customers research companies online at every moment. Everything a company does now contributes to its marketing and brand.

"2010 Consumer Trends Influencers" is the second report from the series "2010 Influencers Series: Trend Predictions in 140 Characters". TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year. This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.

Watch this session live at 2:00pm EST on Wednesday, May 3, 2017. www.marketingsherpa.com/beyond MarketingSherpa Summit was filled with real-world case studies from your peers. This webinar provides an opportunity to step outside your day-to-day role and ask big questions like, “Where do I want to take my organization, department or individual career?” — and learn how to transform your organization and career with customer-first marketing philosophies. To help you do that, we’ve invited a pioneering researcher focused on reinventing advertising and marketing. In this webinar, Catharine Hays — the executive director of The Wharton Future of Advertising Program and co-author of “Beyond Advertising: Creating Value Through All Customer Touchpoints” — will share her research into customer-first marketing with over 200 thought leaders in marketing, technology, cultural anthropology and other disciplines from 22 countries. In this webinar, you will learn: The five forces of change affecting marketing and advertising Insights, ideas and frameworks for adapting to how mobile technology has changed brands relationships with customers How to challenge entrenched mental models of email and mobile marketing and advertising, including example pioneering customer-first marketers are taking

The document discusses market trends in 2012 that increased focus on sustainability, including economic instability, environmental disasters, and loss of trust in governments and businesses. It notes the rise of citizen activism and alternative economies. Brands are encouraged to establish themselves as platforms for purpose, pursue revolutionary innovation, and collaborate to drive sustainability. The 2013 theme will explore new forms of value creation and making brands more meaningful by focusing on well-being and sustainable futures. Brands are urged to become leaders in shaping aspirations and culture to lead to a flourishing future.