The New Mobile Customer Journey: Connecting the Dots Between Calls and Clicks

This document discusses Telemundo developing a coupons app for internal use by employees. The app would contain digital coupons from stores where buyers shop for props, wardrobe, food, and other production needs. It would allow buyers to communicate and find innovative ways to save money. The goals are to connect employees, engage them in budgeting, and encourage innovation through an optimized digital tool. Potential barriers include measuring ROI from social initiatives and gaining support for new digital practices from company leadership and culture.

1. OTT (over the top) streaming is the future of TV as consumers spend more time with digital media platforms and streaming devices. 2. There are 3 key reasons for OTT's rise: 1) growing media consumption and appetite for data drives more digital platform usage, 2) video elicits stronger emotions than text due to motion, and 3) mobile and digital platforms are how consumers access and control content. 3) To succeed in this new landscape, companies must understand users' data metabolism, offer engaging emotional content, and leverage automation to monetize the extra hour of consumer attention on digital platforms.

Belezuca is a local shopping guide that rewards consumers with cool and fun interactions, while stimulating visits to physical retailers. Moreover, it is a powerful relationship tool for the local shops, informing exclusive news and offers, increasing chances of a new sale.

mobile Application is changing how we do business on a daily basis. find in this slide 7 key reasons you need a Mobile App for your business

While few would claim to know exactly what the future holds, many pundits do agree that cookies likely have a diminished role in digital advertising’s future. MaxPoint’s Casey Priore addresses the concerns of today’s conventional wisdom and offers insight into approaches that don’t rely on the crumbling cookie. Join Casey as he analyzes the issues in the current state of digital, offers some fresh alternatives and shows several success stories from brands and retailers that have found a better path.

This document discusses mobile marketing trends from Affiliate Window, a UK performance marketing agency. It notes that mobile traffic, especially from tablets, has grown significantly but is not converting as well as desktop. While publishers and affiliates are optimizing for mobile, advertisers still struggle to understand mobile metrics and technologies. The document recommends testing geotargeting, WiFi vs. 3G, and app vs. mobile web to improve mobile conversions and costs per download or action. It also explores technologies like iBeacons for hyperlocal mobile targeting opportunities.