Sawyer Hemsley’s Post

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Founder & CBO - Crumbl Cookies

KELLOGG’S x CRUMBL 🥣 Excited to partner with Kellogg’s to bring Crumbl cereal nationwide! Don’t miss this delicious brown sugar and vanilla breakfast! Look for our chocolatey chip cereal at a grocery store near you.✨

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Rajan Rees

Human Swiss Army Knife | Beekeeper | Tetris Master

1mo

Isn't this Cookie Crisp?

I was able to find this at my local Costco, the ingredients in this product are beyond disappointing! Also, big miss..no tiny chocolate chips? Bummer for crumbl branding

Blake Busch

Leading the Charge in Natural Food

1mo

Love this but it would be great if you offered your consumer base a cleaner option. Do we really need more products with red 40 and yellow 5 on the shelves in the breakfast aisle?! The last thing we need is more sugar and dyes for breakfast.

Samuel Cohen

Head of Consumer Portfolio

1mo

This should terrify crumbl franchisees and investors. This is the sort of thing a married brand does to squeeze the last stages of value out, not what a growth brand does to keep scaling. Now their brand is associated with a lesser experience, and one they don’t control. Canary potential.

Alex Maiersperger

Global Principal, Health Care at SAS | Host, The Health Pulse Podcast | Cofounder, Advancement League

1mo

My feed is 99% discussions about why American healthcare costs so much and the payment model reform it will take to get us out of the misaligned incentives and then I get hit with this 🤷

Kent Richeson

Supporting fellow founders & investors | Father & Husband | Shit Pitch Events | Connoisseur of food

1mo

Shit Pitch anyone??? ha ok but prime example of what yesterday's pitch event was all about! Ideas are a dime a dozen but it's the execution that can make or break things. Great execution, Sawyer Hemsley!

Katherine Woelfel

Leader in Field Marketing

1mo

Which retailers?

Jared D. Morris

Executive Liaison at Verisk

1mo

Saw this pallet of cereal at my local Costco Wholesale on Saturday. Had to do a double take and process this brand extension of Crumbl moving into cold cereal. That’s a whole lot of mini cookies waiting to make a splash into a bowl of milk! 🍪 🥛 💦

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Yin Woon Rani

CEO/CMO - Change, Ideas, Data, People

1mo

Well…..You’re Gonna Need Milk For That! Just sayin’….. MilkPEP GALE

Kristi Banhagel, MS

Connecting People, Ideas & Opportunities | Author | Speaker | Professional Development Trainer | Higher Education | Strength-Based Empathy and Individualization

1mo

What an intriguing collaboration! Reminding me of Cooooo-kie Crisp. Nostalgia at its best!

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