MilkPEP's inaugural Every Woman's Marathon has officially SOLD OUT! Over 7,000 women from all 50 states will gather in Savannah, GA, on November 16th to conquer 26.2 miles together. This historic milestone in women's running is a testament to the power of community and the importance of fueling and recovering with dairy milk. 🥛 We can't wait to see these amazing women cross the finish line!🏃♀️ Read on here: https://lnkd.in/e77XRqH9 #gonnaneedmilk #everywomansmarathon #milk #dairy #women
About us
The Milk Processor Education Program (“MilkPEP”), based in Washington, D.C. and funded by the nation’s Milk companies, is dedicated to identifying meaningful consumer and shopper insights regarding the benefits of fluid milk and amplifying them to consumers through creative marketing and educational initiatives with the goal of increasing consumption of fluid Milk. MilkPEP activities are led by a 20-member board and monitored by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service. MilkPEP’s robust campaign efforts aim to increase awareness of Milk’s nutritional benefits and safeguard Milk’s reputation against competitive claims and anti-Milk messages that impact Consumers’ purchasing decisions. You may know them for their “Got Milk?” campaign or more recent groundbreaking programs such as: You’re Gonna Need Milk for That, a long-term, multi-million-dollar, omni-channel program that leverages milk’s well-known nutritional benefits in new, modern ways to inspire modern families and their children to choose milk more often for hydration, muscle building, wellness and more.
- Website
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www.milkpep.org
External link for MilkPEP
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Washington, DC
- Type
- Nonprofit
- Founded
- 1993
- Specialties
- marketing, digital marketing, advertising, communications, commercial marketing, brand management, milk, nutrition, data, research, analytics, dairy, farmers, and processors
Locations
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Primary
1250 H Street NW
Suite 250
Washington, DC 20005, US
Employees at MilkPEP
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Al Dejewski
C-Suite, Full Stack Commercial Leader | GM | CMO | SVP | P&L | Marketing & Digital Transformation | Disruptive Marketing & Experiential Innovation |…
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Annette Taylor
Commercial Marketing Leader | Certified Professional Strategic Advisor | CPG, Retail, Food & Beverage
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Kikke Riedel
Vice President, Strategy & Insights at MilkPEP
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Julie Hill
Commercial Marketing Manager at MilkPEP
Updates
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MilkPEP’s own SVP, Marketing Al Dejewski recently sat down for a Dairy Foods TV interview with Brett Parker to discuss The Milk Cup and our commitment to empowering women gamers. In this interview, Al shares: 🎮The inspiration behind The Milk Cup 🥛The synergies between milk and gaming 👧The importance of highlighting milk's benefits to young consumers and more Watch “Highlighting the Milk Cup” in full here: https://lnkd.in/eZms-bUC #gonnaneedmilk #milk #gaming #women #dairy
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Who’s on or going-on vacation this summer? This SELF Magazine article describes how you can stick to a balanced, healthy routine while you’re traveling. Lauren Twigge, MCN, RD, LD emphasized the necessity of staying hydrated when traveling. She suggested that in addition to drinking water and eating plenty of water-rich fruits and vegetables, travelers can also opt for a delicious, hydrating glass of chocolate milk. 🥛 https://lnkd.in/dM9KZB5B #gonnaneedmilk #chocolatemilk #hydration #milk #dairymilk
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MilkPEP is overjoyed to welcome its new Marketing Coordinator to the Consumer team, Jessica Soto! “I am so excited to join the MilkPEP team to assist in the awesome work they are doing! As someone who grew up loving marketing, the “got milk?” ads were such an inspiration to me. I am grateful now to have the opportunity to inspire other young consumers like me to embrace a healthier lifestyle by drinking milk!" 🥛 You can learn more about Jessica and the MilkPEP team here: milkpep.org/our-staff. #gonnaneedmilk #milk #dairy #hired #marketing
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Bourbon, rum, or whiskey? 🥃 On #NationalRefreshmentDay, use milk to not only hydrate, but to refresh and reset after a long, hot day. Which milk-made cocktail suits your fancy? ❤️ Cinnamon Milk Flip Cocktail: https://lnkd.in/ere5Rq_b 👍 Milk Punch Two Ways: https://lnkd.in/e_XUmChu #gonnaneedmilk #milk #dairy #cocktail #refreshment
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In this recent Parents article, pediatric registered dietitian Marina Chaparro RD,CDE,MPH, recommends chocolate milk as a nutritious gluten-free snack that can help keep kids feel satisfied throughout the day. Gluten-free cereal + milk was also included as an option to help meet children’s vitamin and mineral requirements. Drop a 🍫 in the comments if your kids drink chocolate milk. https://lnkd.in/eB9rptpE #gonnaneedmilk #milk #chocolatemilk #dairy #beverage
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MilkPEP reposted this
Did you know that more than half of young Americans have never seen a cow in real life? Over the last two decades, we have become rapidly disconnected from where our food comes from, leading to misconceptions around the dairy industry to rise, shared Miranda Abney on stage alongside Benjamin James, Omar Bustos and Eric Korsh. This is why MilkPEP, GALE, Crispin and Scout Productions Inc. came together to launch Dairy Diaries, bringing the comedic lens of Vanessa Bayer to explore the realities of a modern dairy farm from sustainability practices to the care of cows. Through the use of humor, the Dairy Diaries series, available on Roku, was able to myth bust while also authentically exploring the issues that still face the industry. Thank you to BrandStorytelling for giving us a platform to share how branded entertainment is helping MilkPEP educate and connect with consumers. #brandedentertainment #entertainment
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MilkPEP’s main mission is to make milk matter more. We couldn’t do that without the valuable partnerships from our processor community. Last week, our Category Leadership team met with Darigold to provide an overview of the dairy milk category. Both teams discussed marketplace trends, consumer and shopper insights, and retailer opportunities. Daniel Bukowski, Senior Vice President of Darigold Sales, shared, “We are thrilled to partner with MilkPEP and the team to drive holistic solutions around fluid milk aligned with solutions for our retailers and their shoppers.” We’re excited to continue supporting our processor partners and to help drive more milk sales at retail! 🥛 #gonnaneedmilk #dairyindustry #categoryleadership #milk #dairy
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Lactose-free milk provides all the benefits of regular dairy milk without the discomfort for those with lactose intolerance or sensitivity. But how is lactose-free milk really made? Food Republic explains the process behind filtering out and breaking down the naturally occurring lactose molecules, highlighting how the nutritional benefits are effectively untouched. Don't miss out on lactose-free milk - grab a glass and enjoy! #gonnaneedmilk #milk #lactosefree #beverage #dairy
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Hot off the press is the Q1’24 Milk Consumption and Attitudes Tracker Report. This report brings together insights related to both milk attitudes and behaviors to understand how people consume milk. 🥛 View the entire report on MilkPEP’s member-only Resource Hub here: https://lnkd.in/ekmjVUys #gonnaneedmilk #milk #consumer #insights #tracker
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