Strong creative is the backbone of a successful media strategy. Vice President of Emerging Connections Jeffrey Cutler shares how the team at GALE maximizes media investments by prioritizing creative development, ensuring the content shared will resonate with each target audience. Read more: https://lnkd.in/gBgizQjX
GALE
Advertising Services
New York, New York 113,444 followers
We bring business insights to brand storytelling and activate across every channel.
About us
We’re a Business Agency. GALE brings business insights to brand storytelling and activates across every channel. GALE was named Adweek Breakthrough Media Agency of the Year, Ad Age Data & Analytics Agency of the Year and #5 on the Ad Age A List.
- Website
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http://www.gale.agency
External link for GALE
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Strategy, Experience Design, Technology, Data Science, Performance Marketing, Innovation, CRM, Direct Mail, Marketing Intelligence, Business Transformation, Addressable Marketing, Media, Customer Loyalty, Branding, Brand Marketing, Creative, Design, Media, Media Investment, and Media Planning
Locations
Employees at GALE
Updates
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With more sports like breaking and surfing entering the Olympics, could esports be next? GALE’s Max Bass spoke with LBBonline - Little Black Book about what it would take to bring competitive gaming to the world’s largest athletic event. Read more: https://bit.ly/3LNHR5O
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Despite a global audience of more than 3 billion, gaming has a branding problem. Misunderstandings of what gaming encompasses and how to effectively measure its value are holding marketers back from investing more in the space. In his latest piece for Forbes, GALE CEO Brad Simms breaks down these challenges. Read more: https://bit.ly/3y9BGGf
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“We’re clearly seeing that there’s this sense that branded content is graduating even beyond branded entertainment and moving into entertainment itself.” GALE Chief Innovation Officer Benjamin James shares his takeaways from BrandStorytelling’s Elevate retreat, discussing what marketers must consider to create brand-funded films and other forms of entertainment.
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Did you know that more than half of young Americans have never seen a cow in real life? Over the last two decades, we have become rapidly disconnected from where our food comes from, leading to misconceptions around the dairy industry to rise, shared Miranda Abney on stage alongside Benjamin James, Omar Bustos and Eric Korsh. This is why MilkPEP, GALE, Crispin and Scout Productions Inc. came together to launch Dairy Diaries, bringing the comedic lens of Vanessa Bayer to explore the realities of a modern dairy farm from sustainability practices to the care of cows. Through the use of humor, the Dairy Diaries series, available on Roku, was able to myth bust while also authentically exploring the issues that still face the industry. Thank you to BrandStorytelling for giving us a platform to share how branded entertainment is helping MilkPEP educate and connect with consumers. #brandedentertainment #entertainment
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MilkPEP and GALE are celebrating the messy realities of motherhood in our latest humor-led campaign, “Hey Mama.” Inspired by the popular “Hey Mama” posts on social media, we’ve flipped the script on picture-perfect momfluencers, showing what moms really need is more than just #inspo. Read more in The Drum: https://bit.ly/3WtCXkP
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Heading to BrandStorytelling's Elevate retreat next week? Join our Chief Innovation Officer Benjamin James for a screening of “Dairy Diaries,” a series from MilkPEP and GALE designed to educate and entertain, featuring comedian Vanessa Bayer. After the screening, he'll participate in a Q&A with Miranda Abney of MilkPEP, Omar Bustos of Crispin, and Eric Korsh of Scout Productions Inc. to discuss how the series came together and why they prioritized entertainment over ads to connect with consumers.
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In marketing, there’s no single winning formula – just one golden rule: be flexible. In his latest blog, GALE’s Chief Brand and Experience Officer, Winston Binch shares why both flexibility and a deep understanding of your unique business challenges are key to a successful marketing strategy. How it all comes to life, he says, is bound to be different for each brand. Read more here: https://lnkd.in/g_itzz3J
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At GALE, we believe that learning and development are critical components in hiring and retaining great people so we can do great work. Our Organizational Development team coaches employees on professional development and career growth from day one. In a recent blog post, our Director of Organizational Development, Kevin Doyle, PhD, PCC, shares what he and his team learned from over 400 career goal-setting conversations this spring. Read more below.
This past spring, our amazing GALE Organizational Development team met with every one of our employees coming out of performance reviews to collaborate on their career goal setting. We have compiled what we learned into this blog post. A huge shoutout to the team who made this happen: Rebecca Lee, PhD, Kristopher Saim, Tristan Baharally, Gayathri Srinivas, and Ashly Dinesh. This passionate group works hard to make sure our people are supported. https://lnkd.in/gzKDdyGj
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GALE’s Chief Brand and Experience Officer Winston Binch sat down with The Drum during Cannes Lions to share how brands can take creative risks to make their content stand out, and explain why pairing data and storytelling is key to unlocking the potential of AI. Watch the full interview: https://lnkd.in/g3SnTc8i
"AI is reshaping advertising with personalized content and streamlined production. Finding partners who excel in data and storytelling is key." 🔐 says Winston Binch, chief brand and experience officer GALE How can brands think more creatively and take risks to make their content stand out in CTV? Watch the full interview 👉 https://lnkd.in/g3SnTc8i In partnership LG Ad Solutions #TheDrumatCannes #AIAdvertising #CreativeInnovation