Ray (지범) Jang 🐰’s Post

Get ad inspiration and ad insights from the world's largest ad library for free. Try now: https://tryatria.com Them: "What's marketing life like?" Me: Marketing is all about balance. Balancing your sanity with our 78 other jobs ;) IYKYK 😎 Get some rest this weekend. You deserve it ✌️

Get ad inspiration and ad insights from the world's largest ad library for free. Try now: https://tryatria.com The best marketing stops your scroll. You first need attention. BUT... Make sure your ads don't bait and switch. If you promise something in your creative. You need to deliver on that promise. Or you lose trust in the market. So don't get too clever. Unless you can deliver on it. P.S. Thoughts on this approach?

B2B SaaS founders -- has cold outbound email worked for you as a customer acquisition channel like it has for RB2B? The answer I've mostly heard so far is mostly no from my conversations with other founders. But if cold email outreach has successfully worked for you, let's chat further. I'd love to learn more from you on how you made it work. My email: ray@tryatria.com or please comment below and I'll reach out to you. Clay Smartlead Instantly.ai Cody Carnes AJ Cassata Ken Volk Brandon Charleson Tom Grainger Arti Ymeraga Cole Harris

Loved this Ryanair ad concept. "The world's most affordable airline." Try more fun comparisons with your ads. What's a wild thing you could compare? Think A vs B Or one of my favorite: In a world of two options. Show the "real" cost of doing something. Fitness influencers do this a lot, ex: 1 plate of nachos VS 8 hours treading water That's what it takes to burn those calories. Picture that as an ad right now: Someone eating nachos. WHILE treading water in a pool. Unexpected. Weird. Kind of hilarious. Try more comparisons in your ads. Credit: The Ad Professor on X

Want to create winning ads 10x faster? Click here: https://tryatria.com Everyone thinks they're a marketer. But the reality? Marketing = 50% art. 50% science. Marketing only takes 1 day to learn. But a lifetime to master. Why? Because it's a complex blend of: → Creative strategy 💡 → Data analysis 📊 → Psychology 🧠 And a deep understanding of consumer behavior. You hired marketing experts for a reason. Trust 👏 your 👏 marketers! h/t Joe M.

This scratch and win ad made me laugh: Breakup vs Burgandy Castle What I liked about the ad: 1. High contrast yellow You need to stop their scroll. This checks that box. 2. Clever scratch copy format You can swipe this format for your ads. Strikeout or revealed text works well. 3. Hits emotional messages well From breakup to imagining Chateau life. The best ads have high contrast. This hits that too. — 👋 Follow Ray (지범) Jang 🐰 Jang for more winning ads. Enjoyed this? ♻️ Repost to share!

Swiped this clever Economist ad. Seal this format. I wrote one for Allbirds: Two thirds of shoes end up in landfills. The rest end up on Allbirds customers. Another one for Oatly: Two thirds of milk comes from cows. The rest comes from Oatly. Ok that one is less good. But you see where I'm going? Try this format with numbers, %s, etc. — 👋 Follow Ray (지범) Jang 🐰 Jang for more advertising advice. Liked this? ♻️ Repost to share!

A+ copywriting from McDonalds. Simplicity sells. Your best selling product? Put it on display in your ads. Sometimes you don't need to add a ton of design. Does this work because it's McDonalds? "Let me get ughhhhhhhhhhh..." "Yes" Your charcoal toothpaste is not like their iconic fries. But simplicity is powerful. You should test hyper simple ad formats into your mix. Because you never know what test can become your next winner. — 👋 Follow Ray (지범) Jang 🐰 for more winning ads. McLovin it? ♻️ Repost to share

Advertising is all about testing. But you need to do it the right way: Because you believe in the ideas you're testing. Not to solve internal disagreements. P.S. Try the new way: --> Atria AI <-- Use AI to create new ad variants at scale. Test, learn, and optimize - without breaking the bank. h/t Dave Rupert on X