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Emily Isted
How do you change Shopify's checkout to increase purchases? 🛍 If you're using Shopify, you know the checkout is pretty standard - limited flexibility - change a logo here, tweak colour swatches there. But since this page is one of the most impactful pages on your store, you have to push within it's boundaries by implementing these changes. 1. Simplify checkout steps to reduce friction and boost conversions. 2. Offer diverse payment options to cater to a wider audience. 3. Use free shipping incentives to increase order values. 4. Implement Google Autocomplete for faster and error-free entries. 5. Enable 1-click checkout for seamless repeat purchases. 6. Display security badges for customer trust. How are you guys improving your checkout?
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25 Comments -
Chris Long
60-Second SEO: Hootsuite is an excellent case study of how to build topical authority around queries that matter. One of the biggest use cases of the Hootsuite platform is that it allows you schedule cross-platform social media posts. If you're posting the same content to LinkedIn, X, Instagram etc, you can do that with the Hootsuite platform. Hootsuite's SEO and content team have clearly aligned on this strategy and have worked to built topical authority around the topic of "scheduling in social media". They've created landing pages and articles around every possible use case including: 1. Schedule Social Media Posts 2. Schedule LinkedIn Posts 3. Schedule Facebook Posts 4. Schedule Instagram Posts 5. Schedule Pinterest Posts This ensure that no matter what platform a user is looking for, they have content that can be served to help that user. This helps them have articles that connect with different search journeys and as a whole helps them built topical expertise in this area.
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4 Comments -
Brian Roisentul
Most DTC brands don't know what their customers want. Here's how they can change that. Without spending countless hours doing research. Context: Me and my team were brainstorming ad angles for an e-commerce client in a very specific niche. And at one point we were stuck... Because we didn't really know what their target audience was up to at that specific moment. ➝ Their current pain points... ➝ Trending topics... ➝ Objections... And we didn't want to guess. That typically leads to wasting time and money. Even though we had data from post-purchase surveys and testimonials... We needed something else. That's when we started looking for info online. And came across this amazing tool... 🤩 The best part: it's free! Want to know which tool I'm talking about? Comment "tool" and I'll send you a DM with a quick video I've recorded showing how it works. PS: I'm not affiliated with this tool, I just find it very helpful.
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Jay Sennett
A prospect reached out who had migrated from Klaviyo to Sendgrid to boost their email performance. But their previous agency didn't truly understand deliverability. The results were disastrous. Inconsistent inbox placement. Damaged sender reputation. Massive loss of revenue. But that's just the beginning. Many agencies claim to be deliverability experts. They lack the deep technical knowledge and strategic skills needed to succeed. They rely on outdated tactics and shallow quick-fixes. These might provide temporary relief but ultimately leave your email program vulnerable. Without a real understanding of authentication protocols, IP warm-up, engagement segmentation, and deliverability best practices, your agency could be sabotaging your success without even realizing it. By the time you uncover the full extent of the damage, it may be too late to recover. But you can make different choices. Partner with a true deliverability specialist. Protect your sender reputation. Maintain consistent inbox placement. Maximize your email ROI. Don't fall for empty promises and half-measures. They will lull you into a false sense of security. Protecting your deliverability requires constant vigilance, deep expertise, and a proactive approach. Anything less is a recipe for disaster. If you're not sure whether your agency is up to the task, it's time to take action. Demand answers. Take control of your email deliverability. The stakes are too high to leave it to chance. DM me to find out if your agency is hurting your deliverability. #EmailDeliverability #EmailMarketing #ProtectYourReputation #Digitalmarketing
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3 Comments -
Rob Hampton
🚀Exciting News for Shopify Store Owners! 🚀 With the digital marketplace becoming increasingly competitive, having amazing products is essential, but it's just one piece of the puzzle. 🌐 Here's an often undervalued gem: **content marketing**, specifically **blogging**! 🖋️✨ Why should you focus on blog posts for your Shopify store? 📈 **Drive Organic Traffic:** Well-crafted blog posts can significantly improve your SEO, making it easier for customers to find you. 🛒 **Showcase Your Expertise:** Blogs are an excellent way to share your knowledge, giving customers confidence in your products. To take your Shopify blog to the next level, here are some practical tips: 1. **Identify Topics Your Customers Care About** 🧠 Research trending topics that resonate with your target audience. Tools like Google Trends and social media insights can be gold mines. 💎 2. **Use SEO Best Practices** 🔍 Include relevant keywords naturally, optimize meta descriptions, and ensure your images have appropriate alt text. Content formatting is just as crucial as the content itself. 3. **Create Quality, Engaging Content** ✍️ Write in a conversational tone and break up text with headings, bullet points, and visuals. A blog should not only be informative but also enjoyable to read. 4. **Consistent Publishing Schedule** 📅 Consistency is key. Build a content calendar and stick to it. Regularly updated blogs keep your audience engaged and coming back for more. 5. **Engage With Your Readership** 💬 Prompt comments, respond to feedback, and encourage sharing. This builds a community around your brand, fostering loyalty. Here’s what you gain by improving your blog posts: - **Enhanced Visibility:** Higher search engine rankings lead to more organic traffic. - **Credibility:** A well-maintained blog positions you as a thought leader in your industry. - **Customer Loyalty:** Engaging content turns one-time visitors into devoted customers. With these strategies, your Shopify store can not only captivate visitors with outstanding products but also delight them with valuable and informative content. 📚🔗 Nothing captivates an audience like high-quality, meaningful content. Let's take those blogs to the next level and watch your business soar! 🚀✨ #Shopify #ContentMarketing #SEO #Ecommerce #Blogging
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Sean Cannell
Here's 7 different tactics to help improve your CPM on Youtube... AKA how to improve your total ad revenue A thread🧵👇🏼 1. Geographic Location Listed on Your Channel - Where are your viewers (or your economic spending of your viewers) based in? Different locations produce different spending habits of advertisers. 2. Age of Audience How much buying power does your audience have? How much spending power do they have? Know your audience and view them through the lens of the advertiser. Would they want to advertise on your channel? 3. Niche or Industry Are you in a profitable niche on Youtube? There is PLENTY of opportunity on Youtube, but is there anything out there to show you that your niche is profitable in this space? 4. Seasonal Change in Certain Niches If you're wondering why your CPM goes up and down, maybe something you are looking at are seasonal changes within your niche. Example: maybe your a gym channel where January 1 roles around and you'll see higher CPM due to new year, new me type of season. 5. Types of Ads Placed on Video When you're monetized on Youtube, you're able to select what type of ads placed on your videos. We check them all because not every ad is pushed in total. More ads are more opportunity, let Youtube figure it out 6. Made for Kids Content If your content is for kids. Check the box. Plain as that. If you have a kids channel, you'll make less ad revenue due to the nature of child privacy laws. Don't sweat it though. If you can put out great kids content, you still have the opportunity to create income. 7. Videos Safe for Viewing The content of your videos can drive your CPM down. If you have questionable content in your videos, ads may not even be able to put in your videos. Examples are inappropriate language, adult content, violence, shocking content, harmful ads, recreational drugs, controversial issues, demeaning content, etc. Here's the bottom line and hopefully some encouragement. Ad revenue is important. There
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Sean Cannell
Here's 7 different tactics to help improve your CPM on Youtube... AKA how to improve your total ad revenue A thread🧵👇🏼 1. Geographic Location Listed on Your Channel - Where are your viewers (or your economic spending of your viewers) based in? Different locations produce different spending habits of advertisers. 2. Age of Audience How much buying power does your audience have? How much spending power do they have? Know your audience and view them through the lens of the advertiser. Would they want to advertise on your channel? 3. Niche or Industry Are you in a profitable niche on Youtube? There is PLENTY of opportunity on Youtube, but is there anything out there to show you that your niche is profitable in this space? 4. Seasonal Change in Certain Niches If you're wondering why your CPM goes up and down, maybe something you are looking at are seasonal changes within your niche. Example: maybe your a gym channel where January 1 roles around and you'll see higher CPM due to new year, new me type of season. 5. Types of Ads Placed on Video When you're monetized on Youtube, you're able to select what type of ads placed on your videos. We check them all because not every ad is pushed in total. More ads are more opportunity, let Youtube figure it out 6. Made for Kids Content If your content is for kids. Check the box. Plain as that. If you have a kids channel, you'll make less ad revenue due to the nature of child privacy laws. Don't sweat it though. If you can put out great kids content, you still have the opportunity to create income. 7. Videos Safe for Viewing The content of your videos can drive your CPM down. If you have questionable content in your videos, ads may not even be able to put in your videos. Examples are inappropriate language, adult content, violence, shocking content, harmful ads, recreational drugs, controversial issues, demeaning content, etc. Here's the bottom line and hopefully some encouragement. Ad revenue is important. There
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3 Comments -
Gabriel Wolff
As you scale DTC - customer acquisition costs will increase...AND you'll make more $. Revenue growth doesn't come from acquisition growth - it comes from retention. Stacking customers is how we help build multiple 8 figure brands. So focus on increasing order value - it won't be impacted the next time Instagram goes down... #dtc #customeracquisition #shopify #digitalmarketing #facebookads #googleads #tiktokads Everything Bagel
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Sebastian Hooker
Regarding the Shopify agency landscape… As Shopify continues to move into the enterprise space, a handful of agencies will peel off from the crowd and thrive while the rest get stuck servicing the long tail of smaller customers. Agencies I talk to are quickly learning that the buying journey for enterprise clients is so different than small brands where senior leadership is part of every conversation. They’re also learning that other agencies aren’t their competition, the big system integrators are. My advice? Don’t think about the agency next door holding a better happy hour than you, worry about Deloitte’s partners that have existing C-suite relationships that started when they were getting their MBAs together at Stanford and how to meet them where they’re at. Focus on smaller projects with champions from specific departments to get in the door, not big bang re-platforms or digital transformations. Bring them enterprise-grade technology with partners that move the needle, not a shipping calculator. Prepare to show up with humility and justify your existence every day, they likely employ people smarter than you and your goal is to stay ahead of their next questions, not deliver the same old advice recycled from smaller engagements. Agencies that learn how to engage with enterprises are about to make a ton of money, the rest are going to flounder for a while as the Shopify Plus landscape shifts under their feet. Also, there’s nothing wrong with sticking with smaller brands. They move quickly, usually pay their bills on time, and you get to help the backbone of the economy (small companies and entrepreneurs) be successful.
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5 Comments -
Mikko Rekola
The tragic misunderstanding of Unified Commerce… Shopify has been pushing their unified commerce strategy for multiple good reasons. From my perspective, this strategy makes a lot of sense as they are: 1. Ensuring their products integrate seamlessly. This means that Shopify Markets, Shopify B2B, and retail communicate effortlessly together. This has been a massive process and won’t end anytime soon. 2. Recognizing that Shopify hasn’t been just an ecommerce platform for SMBs for years. These days, some of our customers start by using Shopify's B2B product or even just their Retail with Shopify POS. The world has changed dramatically. So, what’s the issue then? Let me explain. A delicate group of old-school retail gurus are somehow offended by the term "unified commerce." They claim to have been doing unified commerce long before Shopify started to talk about the topic. Fair point, but they miss the essence of Shopify's unified commerce offering. It’s akin to reading the headline without understanding the full story. Another group comprises competing platforms that claim to have been unified commerce solutions since 2015 or earlier. However, in my humble opinion, they are simply afraid of Shopify’s product roadmap. After being in the digital commerce business for over 15 years, I can say that very few have successfully integrated online and offline retail. Not to mention B2B added on top of all of this. Commerce is hard, but Shopify is going for it big time. #shopify #unifiedcommerce #commerce #ecommerce #woolman #enterprise
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15 Comments -
Nate Morse
When reaching out on LinkedIn for B2B connections: If your message isn't resonating, it's likely too convoluted. Address one challenge. For one business leader. In a succinct, easy-to-grasp manner. Your intentions should be transparent. Follow-ups should be about deepening connections, not clarifications. If they're asking for clarity? Reassess and streamline your LinkedIn approach.
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7 Comments -
Hans Dekker
Companies that are running LinkedIn ads is one of our best performing audiences at Growth Engine X. Here's how you can identify (at scale) which companies are actively running ads. After we've done that, we're using Claygent to then write a custom sentence we can use as our {{first_line}} when reaching out. Simple, straight forward, just how we like it.
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6 Comments -
Ryan Levesque
5 Takeaways + Actual Live Demo Numbers Yesterday, I hosted the first public DEMO of "NEW" Bucket. (Our brand new "intelligent" quiz / assessment funnel software.) I also made what Ash Maurya would describe as a "Concierge" offer - limited to 10 businesses. Price point = $2K with a $100 application deposit. ------------ Here Were Our Numbers: ------------ AM Demo: * 450 Registrations * 255 Attended (56.7% Attendance) * 59 Paid Applications (23.14% Conversion) PM Demo: * 340 Registrations * 135 Attended (39.7% Attendance) * 21 Paid Applications (15.56% Conversion) AM/PM Totals / Average: * 790 Registrations * 390 Attended (49.37% Attendance) * 80 Paid Applications (20.51% Conversion (Complete stats attached....) Today I'm reviewing the 80 applications - with the difficult task of narrowing down to just 10 businesses to work with (this round)... In the meantime, I thought it might be helpful to share a few takeaways from yesterday's sessions. ========== 5 Big Takeaways ========== ------ 1: Keep Your Tech Simple We didn't create a fancy webinar page, sales page or check out page. Literally: * Zoom reg page. * Evernote detailing the offer. * Stripe checkout page. That was it. ------ 2: Lean Into the "Un-Sell" I spent about 10 minutes "unselling" people on signing up. Long Game Move: Greatest Customer Fit > Greatest Number of Customers. ------ 3: Leave the Door Open I also knew that this offer wouldn't appeal to everyone. I'm a BIG believer that there is no such thing as "no". Only "not this" or "not now". So I made sure to also let everyone know there will be other offers (at different price points) coming soon... ------ 4: Transparency FTW I've been working on being more and more transparent, publicly. This is not always comfortable for me. But in a world filled with more artificial EVERYTHING... This is what we're CRAVING. More authenticity. More transparency. More vulnerability. On yesterday's DEMO, in a moment of vulnerability - I shared that I was embarrassed to admit some of the faults of our current software... And that some of what I am sharing in the NEW Bucket demo is still at the prototype stage at this moment. But to quote Reid Hoffman: "If you're not embarrassed by the first version of your product, you've launched too late..." ------ 5: Make it a "Mafia Offer" In the days leading up, I kept asking, how can I make this offer SO good, that it's impossible to refuse?? When you have a "mafia offer" - you don't need any hype or fake urgency. All that was required: Super low-key delivery. Stripe link in the Zoom chat. And that was it. ------ BTW - If you'd like to see the details of the actual offer, comment with the word "Offer". If there is enough interest, I'll provide a breakdown and share... In the meantime, let me know if seeing my actual numbers and takeaways are helpful? I'm experimenting with sharing more like this in public. Let me know if you'd like to see more of this.
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18 Comments -
Evangelos Taxiarchis
What specific elements of Email A/B testing Key Elements Tested by No Limit Email Subject Lines No Limit Email emphasizes the importance of A/B testing subject lines, as this is a critical element that impacts email open rates. Email Copy and Content They test different variations of the email copy, length, tone, and overall content to determine what resonates best with the target audience and drives higher engagement. Calls-to-Action (CTAs)A/B Testing the placement, design, and wording of CTAs is a focus area, as this directly impacts conversion rates. Email Design and Visuals No Limit Email tests different email design elements like images, layouts, and formatting to optimize for maximum impact and brand alignment. PersonalizationThey experiment with personalized elements like recipient names to assess the impact on open and click-through rates. Automated/Triggered EmailsIn addition to broadcast/segmented emails, No Limit Email emphasizes the importance of A/B testing automated and transactional emails, which are often overlooked by other agencies. Entire Email FlowsRather than just testing individual email elements, No Limit Email takes a holistic approach and A/B tests entire email flows and sequences to optimize the full customer journey.
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Arthur Root
Your Shopify site needs more than curb appeal. Like a mullet, it needs a "party in the back-end." 👇 Let me explain: Shopify says they're "2.4x faster" than other platforms. But is it enough for advanced retailers? What happens when you include: → Advanced features most large retailers need → Third-party scripts Harry Finkelstein is right when he said: "That's a BIG deal when speed = sales." Milliseconds do matter. But for 8-figure+ DTC shops, Shopify's basics aren't enough. Even some of Shopify's native features hurt speed. 1. Consent tracking 2. Dynamic checkout carts These are two of the top reasons for low INP scores. That's where Nostra comes in. We love Shopify. It's why we build exclusively for it. But our focus? Helping larger brands level up their site speed. So you don't have to touch code. Or sacrifice your UX. P.S. Join me and Nihar Kulkarni from ROSWELL this Weds for Shopify CRO tips powering 75+ stores with $250 million in GMV: https://hubs.ly/Q02C6s1d0
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16 Comments -
Lucas Ballasy
I recently spoke with a prospect who started using Shopify Audiences to dip their toes into digital marketing and has seen solid success so far. Shopify Audiences is a no-brainer for Plus merchants looking to get started or optimize their marketing efforts. It uses millions of commerce intent signals to create hyper-relevant target lists that lists integrate seamlessly with major ad platforms like Meta, Google, Pinterest, TikTok, Snapchat, and Criteo. Here are a few key benefits: Improve ad performance through more precise targeting, leveraging curated insights from every stage of the buyer’s journey. Reduce CAC by reaching high-intent buyers. Shopify claims brands see up to 50% reduction. Benchmark performance against stores or industry groupings to optimize your strategy. Seamless integration to your connected ad accounts with automatically exported custom audience lists. + If you're looking for ways to maximize your ad performance by reaching the right potential customers, it's worth checking out Shopify Audiences.
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Mücahit Mıhcı
How long does It take to make money through Klaviyo? (���most ecomm brands get this VERY wrong) Most new ecommerce brands think email marketing is an overnight success channel They invest in building a huge list, write a few emails, hit send...and expect money to start pouring in immediately. But the truth is — making real money through email marketing takes patience and strategy. There are several key factors that determine your timeline: 🔻 How established is your business? - If you're just starting out with no customer data, it will take longer to get traction. - Established brands with rich customer insights can monetize email faster. 🔻 How strong is your acquisition? - If you have zero traffic or no new people coming to your store, it will be hard to do much with email marketing 🔻 What's your product lifecycle? - If you sell trendy seasonal products, your email money-making window may be shorter. - Evergreen products allow you to continuously nurture and monetize your list year-round. 🔻 How optimized are your campaigns? - Poorly constructed emails and sloppy segmentation will kill your open rates and sales. - Top-performing brands continually test and refine their email strategy. For most newer ecomm brands selling their own products; It realistically takes 6-12 months of consistent emailing to build momentum and start earning serious revenue. The first few months are all about: - securing opens/clicks - gathering data on what resonates, - segmenting your list appropriately. Once you've optimized your campaigns based on real data insights from your audience, email can become a huge revenue driver! But trying to force a 6-figure email income your first few months will result in disappointment. Take the time to build a solid email foundation first. Nurture your customers, optimize for the long run. Then the cash register really starts ringing! So stay patient, keep emailing prolifically! Let the winning results of strategic email marketing work their magic over time! ---- P.S — Want to grow your ecommerce business with email marketing? DM me “Klaviyo” to learn more about how I can help you to organically scale your ecommerce business! #emailmarketing #ecommerce #dtc #fashion #wellness #retail
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2 Comments -
Lauren Ludlow
Let’s face it, people hate ads. We've all seen them: the forced messaging, the misalignment from influencers touting brands they've never used, the scripted talk tracks. I want to make our industry better with great sponsored content—the kind you want to share and save. My mission is to help your brand create phenomenal content that engages audiences and doesn’t feel like an ad. What's an example of great content that you've seen recently? I'll go first. I recently partnered with family influencers, Dallin and Ashley Seely (AKA the Dashleys), for a well-known athletic apparel brand on TikTok. We promoted a new line of family sneakers with the perfect blend of education and entertainment. Check out the link in the comments to see it in action. #InfluencerMarketing #CreatorEconomy #ContentMarketing #BrandEngagement
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2 Comments -
Palkush Chawla
If you're a DTC owner who's currently IN the trough of sorrow, this post is for you. 🆕 You've been sold this story many times. A new agency or a freelancer audits your ad account, finds faults in the current approach, points to some obvious mistakes, shows authority and builds credibility by showing screenshots from other client accounts, makes promises on how they're going to fix everything and gets hired. 📉 Three months later , and you're running out of patience (and money). You get stuck in the loop of failing over and over on experiments. In between, Meta had a downtime or a bug which even though lasted for 1 hour, somehow impacted your ROAS for 3 weeks. 🚨 And then a day comes when your ROAS tanks by 90% - there's panic everywhere. Because you're a hardcore operator - you think it's your responsibility to be thorough and go deep. You start asking tough questions to your marketer. 🕵️♂️ And if you don't get convincing, confident answers from your marketer, deep inside you start blaming them for being incompetent. If it's an agency you give them an ultimatum and start looking for alternatives. After listening to the same false promises multiple times, you even consider hiring a senior marketer in-house as you fool yourself that 20% ROAS uplift will pay back the fixed costs. 🚫At the end of it - after some good months and some bad months, burning a few bridges with a few agencies and marketers you finally give up on Meta ads and write off the channel. If this is you, I take no responsibility for tearing you up. I won't pass you a tissue as well. Instead, let me offer you some comfort. In 90% of cases, your marketer isn't at fault. Their answers aren't convincing because that's just how marketing works! If YOU can't explain why did you buy a coffee machine that you DIDN'T NEED, but scrolled past four ads from fitness apps that you DO NEED, how can a digital marketer explain why a certain ad didn't work? 📈 Digital ads are NOT a closed system - and like other open systems (e.g., the stock market) - first principles don't apply. 🔍 Your job as a DTC owner doesn't end at asking the right questions, in fact, that's where it starts - you will have to go on a journey along with your marketing team to go deep into data and find the answers. That's where there is good news. Meta is a tech company in a competitive environment - it pushes them to be transparent and share data. There's a lot of data available inside your ads manager to sift through and analyse. And there are a lot of opportunities to discover. 🚀🛠️ This is where we come in - We're soon launching a free Meta Ads Grader tool, that connects to your ad account and give you opportunities to improve your ads. This is not a reporting tool, but a powerful tool to find insights from your ad account that you didn't know you could act upon. DM me for early access, or share this post with DTC brands you know who could benefit from such a free tool! ✌️
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