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Get ad inspiration and ad insights from the world's largest ad library for free. Try now: https://tryatria.com The best marketing stops your scroll. You first need attention. BUT... Make sure your ads don't bait and switch. If you promise something in your creative. You need to deliver on that promise. Or you lose trust in the market. So don't get too clever. Unless you can deliver on it. P.S. Thoughts on this approach?
I'll give them credit for creativity, but the bait and switch would probably turn a lot of people off - not to mention the volume of litter they would have to spread around the city just to convert a few customers.
While guerrilla marketing tactics like using a fake wallet with $100 to grab attention might seem clever, they can backfire by creating a negative perception of the brand. Such bait-and-switch tactics often lead to disappointment and frustration, eroding trust and damaging the brand's reputation. Effective marketing should capture attention but must also deliver on its promises to maintain credibility. Deceptive strategies fail to provide genuine value and contribute to environmental pollution, adding unnecessary waste. Instead, marketing efforts should focus on authentic engagement and delivering meaningful value to foster positive, long-term relationships with the audience. This approach respects the consumer's intelligence and aligns with sustainable practices, ensuring that the brand builds trust and loyalty ethically and responsibly.
The emotional rollercoaster from excitement to disappointment - and maybe even foolishness for to succumbing to trickery - will not positively motivate actions. Plus, this campaign only works with littering (???). Some strategy needs to be retooled for this one.
only advertisers would applaud litter as "clever." Just because it's on the ground, doesn't make it groundbreaking.
Littering aside, this is eye-catching and creative from a marketer's perspective. However, to anyone else, does it really translate to anything meaningful? It's novel, but in my opinion, it may appeal to a limited audience as I don't see it offering any real value. I can appreciate it's a different approach though!
This is literal garbage. Their ads are litter. The brand promise is a bait and switch. Hard disagree.
Ah yes, littering the streets — a great way to market your product!
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1moWould have been epic if they gave people a slice when they return the "wallet". I feel like that's the choice everyone has to make when they pick up money on the sidewalk - do I try to return this or stash a fresh hundred and get walking quick. That would make me a customer