Henry Powderly’s Post

I use AI almost daily, yet I don’t think it’s saving me time. 🤔 I’m trying to come up with a metaphor for why that is and thought of this: Say someone usually walks to the grocery store. 🚶♂️ They could drive there faster than walking, but don’t have a car. So they start building one. 🛠️ Sure, they could walk to the store and back way faster than building an automobile, but once assembled, there will be no comparison. I often hear others in content say they can do things better and faster without AI, using it as an excuse not to build the car. But the time spent on AI, tweaking prompts, testing out LLMs, writing GPTs, is time spent building. Soon we’ll be driving. 🏎️ #AI #genAI #Productivity #Innovation

It didn't happen this year, but Google's phase-out of 3rd party cookies is inevitable. EMARKETER's Field Guide explores the varied identifiers available to marketers. The white paper examines: - Why marketers will need identifiers - How identity solutions can help - A full breakdown of Universal ID solutions and non-ID options. Hats off to Arielle Feger for the research and analyst Evelyn Mitchell-Wolf for advising. A special thanks to LiveIntent, Inc. for making the guide possible. Get it here ⬇️ https://lnkd.in/e7YJm6vN?

I had a great time talking with Marcus Johnson and Dan Van Dyke about GPT-4o and AI use at work on today's EMARKETER podcast. A few takeaways: 🤖 AI use at work goes beyond ChatGPT, as most of the tools people use are getting enhanced with AI capabilities. 👟 Overall, GPT-4o is faster, and better, which could create real efficiency since the outputs don't require as much refining as earlier models. 💡 Stories about AI in board rooms seem logical to us, since the promise of a real-time agent that's trained on your data and company values, and primed to spot ethical issues, could support decisioning. But that could also benefit any leadership or strategy role in an organization. 🤣 And none of us see AI replacing CEOs, though they might get through their emails faster like the rest of us! Enjoy: https://lnkd.in/eiEbjYdF

EMARKETER's Summit kicks off in a few hours. Join us to hear trend predictions from our analysts and leading experts from top brands on: - Where advertising is headed for the rest of 2024 - How generative AI is supporting marketing today (and how it will evolve) - Prepping your data practices for the (eventual) post-cookie world - The big-picture approach to retail media - Insights into CTV attribution - Retail trends based on the latest location data. - Insights into what an executive in charge of creator programs does - And our open Q&A with EMARKETER analysts. It starts at 11:30 am EST and will be available on demand. Don't miss out: https://lnkd.in/e-SZfXpa #emarketer #virtualevent #marketingtrends #retailmedia #CTV

EMARKETER's virtual summit is back on May 3 to give marketers and revenue leaders fresh insights into the trends shaping this complicated year. We've put together an amazing lineup. 🎤 Jasmine Enberg opens with a keynote on 2024 advertising trends, focusing on the rising influence of creators, distribution across a growing range of ad channels, and AI's effects on advertising. 🛋 A special chat with StackAdapt CEO Vitaly Pecherskiy and Evelyn Mitchell-Wolf focuses on the effects of third-party cookie deprecation. 🤖 Yory Wurmser will lead an all-star panel discussion on genAI and personalization with Jennifer Faraci, Tess Kornfield and Todd Hassenfelt. 🛒 Max Willens will host a discussion on the retail media ecosystem with John Paquin, Jordan Witmer and Shawn McGahee. 🍪 Evelyn Mitchell-Wolf will talk about identity resolution post-cookies with experts Carryl Pierre-Drews and Samantha Ngo. 📍 Ethan Chernofsky will dig into the latest location data to show how the retail sector is performing in 2024. 📺 MNTN will present a session on video and CTV. 🤳 For our first-ever "Meet the Creator" chat, Jasmine Enberg will sit down with Made by Gather's Chief TikTok Officer Sophie J. to discuss how brands can leverage creator partnerships. 🗣 And finally, analysts Suzy Davidkhanian, Jeremy Goldman, Sarah Marzano and Paul Verna will host our popular "Ask the Analysts" panel. Pick their brains on ad trends, retail media, AI and more. Will you join us? I don't think we could pack any more insights into a half-day program! Registration link in the comments. Thank you to our sponsors Google, StackAdapt, BlueConic, MNTN and Placer.ai!