Conscia’s Post

As our CEO, Sana Remekie, said recently - 'Personalization in a composable stack is not a single vendor offering'. This is especially true in a complex, enterprise technology landscape where content, customer data and customer's real-time context maybe sourced from a whole bunch of different applications, systems and APIs. For less sophisticated engineering teams, it maybe sufficient to simply tag your content in your CMS and retrieve the right content for a specific customer segment with if/then statements in your frontend code. But, if you're an enterprise brand, you know that personalization doesn't happen in isolation in a single CMS, CDP, Commerce Engine or even a personalization engine. In this recipe, Maria Robinson showcases the necessity for #orchestration in delivering a personalized experience. See the comments below for a link to the recipe documentation. #dxo #personalization #orchestration #composable #mach #digitaltransformation

At MACH 3, there was a huge interest around the topic of 'MACH vs Monolith' and how brands are looking to create innovative customer experiences without having to do a re-platform. So, we decided to host a webinar where we'll talk about our perspective on this. Most enterprise organizations have one or more monolithic platforms including DXPs, Commerce platforms, ERPs, CRMs etc as well as home grown and legacy systems in their technology ecosystem. It would be naive to think that you can get rid of them and build your 100% pure #MACH tech stack. These platforms have evolved over the years through customization based on your specific needs and it's not really possible to replace them easily with something else. The pragmatic way to go about your digital transformation is to think about how you can add #composable technologies to your existing tech stack without a complete rip and replace. In this meetup, we'll talk about how this is achievable through a layer of abstraction and orchestration so that you can employ the strangler pattern to decompose the monolith, one piece at a time. MACH Alliance Bart Omlo Maria Robinson Clay Hobson

Do you know why we call Conscia the 'Brain of the Composable Stack'? Our #DXO can connect to any component of your technology stack and acts as a central point of control to orchestrate data, APIs and even business logic between systems. Most of the time, we talk about Conscia as an orchestration layer that sits between the frontend and the backend, however, as you can see below, Conscia can also connect any two applications within the stack horizontally. This can be done in both synchronous and asynchronous modes and involves events, triggers, listeners, scheduled jobs, webhooks, batch processes and of course real-time API orchestration. Here are some examples of horizontal orchestration flows: ➡ Export a data extract from the ERP and have Conscia transform and load it into your commerce engine. ➡ Listen for an external event such as the record is updated in the Commerce engine, which then needs to be updated in the Search index. ➡ Write customer data directly into an AI model based on a real-time interaction. ➡ Create an order in your OMS based after the customer checks out and completes an order online. Here are some examples of vertical orchestration flows where the DXO acts as a BFF: ➡ Personalization: Call CDP for customer segment, commerce engine for cart information, weather API for real-time weather information and then retrieve relevant content from a headless CMS ➡ Get product information from commerce engine and related product content from a CMS, stitch them together and reshape the data model based on the frontend requirements ➡ Set rules for what content to show in what context to what customer ➡ Call a CDP for customer information and pass it to an AI model to determine the right promotion to show to a customer and then call the promotion engine to fetch the rest of the content for that promotion. In the comments below, you will find links to our documentation that showcase various DXO recipes to give you an idea of the types of complex orchestration flows that Conscia can handle.