Daniel Backhaus

Atlanta, Georgia, United States Contact Info
5K followers 500+ connections

Join to view profile

About

I am a Sr Client Executive at NULogic, a global IT services and digital transformation…

Articles by Daniel

See all articles

Activity

Join now to see all activity

Experience & Education

  • Salsita Software

View Daniel’s full experience

See their title, tenure and more.

or

By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.

Licenses & Certifications

Volunteer Experience

  • AYSO Graphic

    Youth Soccer Coach

    AYSO

    - Present 10 years 5 months

    Children

    Coaching a U-12 youth soccer team.

  • Trees Atlanta Graphic

    Volunteer

    Trees Atlanta

    - Present 9 years 4 months

    Environment

    Regular volunteer helping to keep Atlanta green and beautiful.

Publications

  • A FRAMEWORK FOR DATA-DRIVEN MEDIA - PART 2 – Using Data-Centric Insights to Drive Effective Media Strategy

    This is the second white paper in a two-part series exploring how big data is revolutionizing digital marketing. PART 1 – Getting from Data to Actionable Insight explained the data challenge and the promise it offered but with a focus on how to create a data-driven culture that leverages analysis to deliver actionable insights. This second part examines how business can successfully leverage the insights gained from their data-centric analysis to power and optimize media operations and deliver…

    This is the second white paper in a two-part series exploring how big data is revolutionizing digital marketing. PART 1 – Getting from Data to Actionable Insight explained the data challenge and the promise it offered but with a focus on how to create a data-driven culture that leverages analysis to deliver actionable insights. This second part examines how business can successfully leverage the insights gained from their data-centric analysis to power and optimize media operations and deliver greater ROI.

    See publication

  • A FRAMEWORK FOR DATA-DRIVEN MEDIA - PART 1 – Getting from Data to Actionable Insight

    This is the first white paper in a two-part series exploring how data is revolutionizing digital marketing. This document examines some of the difficulties businesses in general, and specifically marketers, face in meeting the data challenge and what steps must be taken to effectively leverage data-centric methods to gain actionable insights from the huge volumes of data now at our disposal.

    See publication

  • Saporta Report - Guest Column on Local Food

    Saportareport.com

    Column on the impact of local food systems, both in terms of environmental sustainability as well as on the local economy.

    See publication

  • Improving Process Efficiency in the Mortgage Industry - Using BPM and EAI to Achieve Competitive Advantage

    Mortgage Banker's Association Annual Conference 2002

    BPM and EAI offer to bring significant, real and measurable benefits to the mortgage banking space, at a time when many industry players face increasing competitive pressures. All mortgage lenders generate income through very similar activities, generally related to originating, servicing or trading in mortgage loan products. The unique way in which an individual company performs these activities is the foundation of its competitive advantage. All lenders are searching for ways to generate and…

    BPM and EAI offer to bring significant, real and measurable benefits to the mortgage banking space, at a time when many industry players face increasing competitive pressures. All mortgage lenders generate income through very similar activities, generally related to originating, servicing or trading in mortgage loan products. The unique way in which an individual company performs these activities is the foundation of its competitive advantage. All lenders are searching for ways to generate and process more loans in less time and at lower costs.

    Unfortunately there is no “silver bullet” solution to the complex challenges faced by the industry. Instead, achieving real and lasting competitive advantage will require commitment and buy-in from senior management and cooperation by several departments working together. The good news is that there are solutions available to address the issues confronting the mortgage industry. BPM can bring about these increases in efficiency but to be effective, it requires a solid business integration strategy as an enabling foundation. By integrating the systems and applications used along the mortgage value chain from prospecting to servicing or disposition, and subsequently optimizing the process steps, lenders can significantly improve efficiency. The resulting benefits include shorter cycle time, reduced costs, improved quality and customer satisfaction. In fact, one need only look as far as other financial services sectors to see the order of magnitude improvements that can be achieved by implementing EAI and BPM concepts and technologies.

  • From Business Process to Online Solutions

    InternetWorld

    A technical white paper and presentation that examines challenges encountered in designing, developing and deploying e-business applications and show how the use of XML schemas as a central point for encapsulating data structures, business logic and presentational semantics is a better approach.

Projects

  • Adaptive Audience Platform

    - Present

    Developed go-to-market strategy and consultative sales process for the launch of an integrated platform for custom audience development, data-driven targeting, programmatic media buying, dynamic attribution modeling and analytics & reporting.

    See project

  • Comdata Mobile App Suite

    A suite of mobile payment and account service applications developed and deployed across three major mobile OS's (Android, iOS, BB), featuring PCI-compliant security and RESTful Web service integration to back-end processing systems.

    Other creators

  • Lufthansa Interactive Kiosk Development

    Led efforts from onset (sales) to conclusion (delivery and deployment) for a project to design, develop and deploy an interactive digital kiosk application highlighting Lufthansa's First Class Service to/from Europe in conjunction with their Executive Jet offering targeting mostly celebrity and high net-worth individuals seeking 1st-class intercontinental service, coupled with private jet service for the remaining leg of travel once across the Atlantic. Application was installed and activated…

    Led efforts from onset (sales) to conclusion (delivery and deployment) for a project to design, develop and deploy an interactive digital kiosk application highlighting Lufthansa's First Class Service to/from Europe in conjunction with their Executive Jet offering targeting mostly celebrity and high net-worth individuals seeking 1st-class intercontinental service, coupled with private jet service for the remaining leg of travel once across the Atlantic. Application was installed and activated on interactive kiosk terminals within Lufthansa's Senator lounges in key airports.

    Other creators

  • Mobile Application Pre-Acquisition Due Diligence

    -

    Played key role in technical and business due diligence efforts advising a multi-billion dollar financial services company in an $80MM acquisition of a suite of mobile applications and location-based direct-response marketing platform.

  • Global IT Services Firm

    -

    Re-branding of global IT services firm and launch of feature-rich corporate Website built using Drupal.

    Other creators
    See project

  • Local Planet

    -

    Local Planet connects environmentally-conscious consumers with like-minded businesses.

    Other creators
    See project

  • UHS-Pruitt

    -

    Complete interactive strategy, corporate marketing portal and Intranet for 130+ facility medical company with $2B annual revenue. Project involved Ektron CMS, MSFT SharePoint, Flash, SQLServer and various other technologies.

    Other creators
    See project

  • Schemantix Marketplace Connector

    -

    Schemantix Marketplace Connector, the flagship product of the Sx Integration Platform, provides a quick yet robust means to integrate online eCommerce marketplaces with back-end enterprise systems (ERP, CRM, payments, etc.). Using a dynamic, data-driven approach to integration - as opposed to a brittle API-based approach - Sx Marketplace Connector can be adapted to any XML or database schema and leverages XSLT and other real-time data transformation to bridge various data standards, including…

    Schemantix Marketplace Connector, the flagship product of the Sx Integration Platform, provides a quick yet robust means to integrate online eCommerce marketplaces with back-end enterprise systems (ERP, CRM, payments, etc.). Using a dynamic, data-driven approach to integration - as opposed to a brittle API-based approach - Sx Marketplace Connector can be adapted to any XML or database schema and leverages XSLT and other real-time data transformation to bridge various data standards, including ebXML.

    Other creators
    See project

  • Surplex Trading Platform and Site

    -

    Innovative, first-of-its-kind global trading platform supporting multiple auction types for used industrial equipment and machinery. Original platform supported 8 languages and multiple currencies, used custom-built dynamic framework that allowed for rapid localization and integration with third-party platforms for inventory visibility, payments, escrow and more.

    This solution won the Intel eBusiness Award in 2000 -…

    Innovative, first-of-its-kind global trading platform supporting multiple auction types for used industrial equipment and machinery. Original platform supported 8 languages and multiple currencies, used custom-built dynamic framework that allowed for rapid localization and integration with third-party platforms for inventory visibility, payments, escrow and more.

    This solution won the Intel eBusiness Award in 2000 - http://www.pressrelations.de/new/standard/result_main.cfm?pfach=1&n_firmanr_=41&sektor=pm&detail=1&r=32998&sid=&aktion=jour_pm&quelle=0&query=surplex

    Other creators
    See project

Languages

  • German

    Native or bilingual proficiency

  • English

    Native or bilingual proficiency

Recommendations received

10 people have recommended Daniel

Join now to view

More activity by Daniel

View Daniel’s full profile

  • See who you know in common
  • Get introduced
  • Contact Daniel directly
Join to view full profile

People also viewed

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Others named Daniel Backhaus in United States

12 others named Daniel Backhaus in United States are on LinkedIn

See others named Daniel Backhaus

Add new skills with these courses

See all courses