As our CEO, Sana Remekie, said recently - 'Personalization in a composable stack is not a single vendor offering'. This is especially true in a complex, enterprise technology landscape where content, customer data and customer's real-time context maybe sourced from a whole bunch of different applications, systems and APIs. For less sophisticated engineering teams, it maybe sufficient to simply tag your content in your CMS and retrieve the right content for a specific customer segment with if/then statements in your frontend code. But, if you're an enterprise brand, you know that personalization doesn't happen in isolation in a single CMS, CDP, Commerce Engine or even a personalization engine. In this recipe, Maria Robinson showcases the necessity for #orchestration in delivering a personalized experience. See the comments below for a link to the recipe documentation. #dxo #personalization #orchestration #composable #mach #digitaltransformation
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At MACH 3, there was a huge interest around the topic of 'MACH vs Monolith' and how brands are looking to create innovative customer experiences without having to do a re-platform. So, we decided to host a webinar where we'll talk about our perspective on this. Most enterprise organizations have one or more monolithic platforms including DXPs, Commerce platforms, ERPs, CRMs etc as well as home grown and legacy systems in their technology ecosystem. It would be naive to think that you can get rid of them and build your 100% pure #MACH tech stack. These platforms have evolved over the years through customization based on your specific needs and it's not really possible to replace them easily with something else. The pragmatic way to go about your digital transformation is to think about how you can add #composable technologies to your existing tech stack without a complete rip and replace. In this meetup, we'll talk about how this is achievable through a layer of abstraction and orchestration so that you can employ the strangler pattern to decompose the monolith, one piece at a time. MACH Alliance Bart Omlo Maria Robinson Clay Hobson
It's Not Monolith vs MACH, It's Monolith + MACH
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