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Articles by Peter
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Who Tells You the Truth About Your Customers?
Who Tells You the Truth About Your Customers?
By Peter Horan
Activity
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One of the many advantages of working at a global company like Tripadvisor Group is the opportunity to spend quality time with our teams around the…
One of the many advantages of working at a global company like Tripadvisor Group is the opportunity to spend quality time with our teams around the…
Liked by Peter Horan
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I love the energy and insight in this post from John Xavier Maguire III HEST one of Cascade Seed Funds portfolio companies Whenever I talk about…
I love the energy and insight in this post from John Xavier Maguire III HEST one of Cascade Seed Funds portfolio companies Whenever I talk about…
Liked by Peter Horan
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This is a very insightful post by our friend Julie Harrelson. Don’t give up on a sale, or a deal or a project. The little victories add up. But so do…
This is a very insightful post by our friend Julie Harrelson. Don’t give up on a sale, or a deal or a project. The little victories add up. But so do…
Shared by Peter Horan
Experience & Education
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Publications
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Planning for 2023? Learn from 2020
Horan MediaTech Advisors
See publicationFollowing the internet boom of the late 1990's there was a terrible crash--a nuclear winter. This story shares lessons learned during that crash and suggests ways that current entrepreneurs can leverage them now.
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New Media Hit Stumbling Block, Scaring Away Some Investors
The Washington Post
Quoted several times in this Washington Post article about the economics of publishing
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The Future Relationship of Media and Consumer
Jun Group Fireside Chats
See publicationA fireside chat between Mitchel Reichgut, CEO of Jun Group, and Peter Horan, Founder of Horan MediaTech Advisors, about the changing media landscape. The core premise is that, for a variety of reasons, publishers and marketers need to update their thinking about how gain consumers' attention and trust.
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Changing with Technology
Outlier Magazine-- Ever Gonzalez
See publicationVideo interview with my friends from Outier from the streets of Palo Alto. Talking about technology and how it does--and doesn't--change society.
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Answers and AdSense--10th Anniversary Video
YouTube
See publicationA video celebrating the 10th anniversary of Google's AdSense products. I've been a partner since the very earliest days.
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New and Native: Answers Mobile Experience
Google Think DoubleClick
See publicationAt the Google DoubleClick event in Laguna Niguel, showcased the stellar mobile experience on Answers.com
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Brand Demise In The Digital Era
Digiday
See publicationIt is possible for brands to fall from great to gone in one generation. How did Kodak, Circuit City and others go from iconic brands to obscurity in just one generation? Why this happens and how can you avoid it.
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Better Agile Than Smart
Digiday
See publicationOne of the keys to survival and success in the evolving internet business is the ability and willingness to adapt and change.
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Media Must Gird For Automation Fallout
Digiday
See publicationThe critical skills for success in the media business are changing. Going forward, media companies need to increase their strength in quantitative analysis, technology and pure marketing.
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How To Compete Against Industry Titans
iMedia Connection
See publicationEveryone competes with Google, Apple, Facebook and Amazon. They are transforming many business with their access to cash, customer data and at-scale logistics.
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Who Rules The Web Now?
HBR.org
Detailed analysis of the competitive influence of Apple, Amazon, Facebook and Google.
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I Had A Starring Role In the Hulk Hogan Versus Gawker Sex Tape Trial
Recode.Net
See publicationSome thoughts on my appearance as an expert witness at the Hulk Hogan versus Gawker trial.
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What 5 Tech Revolutions Have Taught Us
http://www.outliermagazine.co/
See publicationAdvice on how to succeed in a venture-backed startup
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I wanted to express my gratitude for the opportunity to share some thoughts on how to bridge the digital divide at the The Oregon Community…
I wanted to express my gratitude for the opportunity to share some thoughts on how to bridge the digital divide at the The Oregon Community…
Liked by Peter Horan
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So excited to welcome Rob Wilk to Yahoo to run our newly-established consumer ad sales group. We got to know Rob when he ran advertising for…
So excited to welcome Rob Wilk to Yahoo to run our newly-established consumer ad sales group. We got to know Rob when he ran advertising for…
Liked by Peter Horan
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Today I am at the finals of the 2024 Invent Oregon. Teams from universities and colleges across Oregon identify market opportunities, build prototype…
Today I am at the finals of the 2024 Invent Oregon. Teams from universities and colleges across Oregon identify market opportunities, build prototype…
Shared by Peter Horan
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On Sunday, I finished my second Ironman 70.3, and it was full of firsts! Doing the same race for the second time meant I couldn’t just rely on the…
On Sunday, I finished my second Ironman 70.3, and it was full of firsts! Doing the same race for the second time meant I couldn’t just rely on the…
Liked by Peter Horan
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I am incredibly thankful to celebrate 15 years of marriage to my wife Stephanie today. She is steadfast, wise, supportive and so much more. I could…
I am incredibly thankful to celebrate 15 years of marriage to my wife Stephanie today. She is steadfast, wise, supportive and so much more. I could…
Liked by Peter Horan
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