Harrison Magun

Greater Seattle Area Contact Info
3K followers 500+ connections

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About

Harrison is a growth leader with successes leading tech start-ups and building $1B+…

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Experience & Education

  • Google

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Publications

  • Navigational Behaviour and Sponsored Search Advertising

    International Journal of Electronic Business

    Navigational use of search engines has been identified as behaviour distinct from information seeking and is apparently on the rise. Navigational behaviour is of particular interest to search engine marketers, since navigational activity indicates prior intent to visit a website, possibly influenced by other advertising investments. In this paper, we describe research investigating navigational characteristics found in sponsored search click log data. In particular, we look at sponsored search…

    Navigational use of search engines has been identified as behaviour distinct from information seeking and is apparently on the rise. Navigational behaviour is of particular interest to search engine marketers, since navigational activity indicates prior intent to visit a website, possibly influenced by other advertising investments. In this paper, we describe research investigating navigational characteristics found in sponsored search click log data. In particular, we look at sponsored search clicks resulting from brand name searches, URL searches and repeat visit activity. We further discuss the implications of navigational behaviour for sponsored search advertisers and outline the need for improved methods of tracking the performance of online advertising investments.

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Languages

  • English

    Native or bilingual proficiency

  • Hungarian

    Professional working proficiency

  • French

    Professional working proficiency

Organizations

  • Social Venture Partners

    Partner

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