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Articles by Peep
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How B2B companies need to win in mature, crowded categories
How B2B companies need to win in mature, crowded categories
By Peep Laja
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Competitive strategy: a simplified way to think about it
Competitive strategy: a simplified way to think about it
By Peep Laja
Contributions
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What are the top 5 CRO metrics to track?
This is one of the worst articles about metrics that matter. Whoever wrote this has no clue and has never done any CRO. Ask anyone who's been in experimentation for 10+ years and see if they mention any of these metrics (beyond the conversion rate) in their top 5 list. It just doesn't happen.
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What are the top 5 CRO metrics to track?
Unless you're a content publisher and rely on ad impressions, it's a useless metric that should get no attention. It does not correlate with people signing up / purchasing / etc. There's no causal relationship to money. Optimizers don't need more metrics, they need less and better metrics to pay attention to. This one only interests people who know little to nothing about conversion optimization. Anyone seasoned in this business knows better.
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What are the top 5 CRO metrics to track?
A useless metric that nobody should ever measure or pay attention to. This shouldn't make the top 100 metrics list. It's impossible to say whether it's good when the time on page goes up or down. Goes down -- they found what they were looking for OR it sucks. Goes up -- is it because it's interesting or confusing? Impossible to tell.
Activity
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OMG, Online Dialogue flew out of the nest! 14+ years ago, I embarked on an incredible journey by starting Online Dialogue with Ton Wesseling. Today,…
OMG, Online Dialogue flew out of the nest! 14+ years ago, I embarked on an incredible journey by starting Online Dialogue with Ton Wesseling. Today,…
Liked by Peep Laja
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I started Online Dialogue with Bart Schutz on September 9, 2009, and our journey with this No. 1 CRO agency ends now. We never started this…
I started Online Dialogue with Bart Schutz on September 9, 2009, and our journey with this No. 1 CRO agency ends now. We never started this…
Liked by Peep Laja
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Make marketing better. B2B companies - if you're looking for ACTUAL feedback on your marketing messaging, Wynter can connect you with experienced…
Make marketing better. B2B companies - if you're looking for ACTUAL feedback on your marketing messaging, Wynter can connect you with experienced…
Liked by Peep Laja
Experience & Education
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You're damned if you do, and damned if you don't. There are 2 fundamental truths about smart business decisions, bets, and strategies: 👉 They…
You're damned if you do, and damned if you don't. There are 2 fundamental truths about smart business decisions, bets, and strategies: 👉 They…
Liked by Peep Laja
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In today’s fast-moving marketing world, teams need to be agile and open to experimenting. A lot of the marketing advice online is outdated, causing…
In today’s fast-moving marketing world, teams need to be agile and open to experimenting. A lot of the marketing advice online is outdated, causing…
Liked by Peep Laja
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I'm teaching my first workshop/mini-course on advanced topics in practical A/B testing at EXL + Unite 2024 on October 9th in Austin, TX. The 3-hour…
I'm teaching my first workshop/mini-course on advanced topics in practical A/B testing at EXL + Unite 2024 on October 9th in Austin, TX. The 3-hour…
Liked by Peep Laja
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A lot of people seem to forget this. At the end of the day your messaging is really the most critical thing you need to get right. Doesn't matter…
A lot of people seem to forget this. At the end of the day your messaging is really the most critical thing you need to get right. Doesn't matter…
Liked by Peep Laja
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I joined the CXL team way back in 2015. I have rarely missed their annual event, CXL (now EXL) Live, since then. Nearly a decade of supportive…
I joined the CXL team way back in 2015. I have rarely missed their annual event, CXL (now EXL) Live, since then. Nearly a decade of supportive…
Liked by Peep Laja
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An event where you actually talk with people??? Last year's EXL + Unite conference was an educational blast and I can't wait for this year's event to…
An event where you actually talk with people??? Last year's EXL + Unite conference was an educational blast and I can't wait for this year's event to…
Liked by Peep Laja
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This was CXL Live in 2016, my first CRO conference. See some familiar faces in there? That was the size of the agency then btw ;) We've held this…
This was CXL Live in 2016, my first CRO conference. See some familiar faces in there? That was the size of the agency then btw ;) We've held this…
Liked by Peep Laja
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The only kind of conferences I'm looking forward to are the ones focused on connection and conversation. Experimentation Live + Unite 2024 is one of…
The only kind of conferences I'm looking forward to are the ones focused on connection and conversation. Experimentation Live + Unite 2024 is one of…
Shared by Peep Laja
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Synthetic research is making headlines. Is it the end of traditional market research? Not quite. Evidenza claims you don’t need human data…
Synthetic research is making headlines. Is it the end of traditional market research? Not quite. Evidenza claims you don’t need human data…
Liked by Peep Laja
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