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CEO @ Speero | Experimentation for growing SaaS, Ecommerce, Lead Gen

This was CXL Live in 2016, my first CRO conference. See some familiar faces in there? That was the size of the agency then btw ;) We've held this conference every year since (except 2020), and its grown and evolved. After covid we went a bit smaller, more curated. More outdoor as well. For the past few years we've found a new format recipe that is just killer. It's the format that makes this new EXL+Unite 'conference' special. Hard to even call it a conference. Part conference, part networking, part mastermind of sorts. Plus the structure with moderators allows us to crank up the percentage of in-house roles over consultants and agencies. The people there have high agency, and high intent. All together this makes it unlike any conference I've been to, with many many others saying the same thing. 'Earlybird25' for 25% off tickets is good for only 3 more days! Get on em. Join these folks in Oct: SPEAKERS (experimentation at) - Phil Burrows, MBA (Verizon) - Lukas Vermeer (Vista) - Luke Mortensen (Capital One) - Chad Sanderson (Gable) - Melissa Weiss (Eventbrite) - Stewart Ehoff (RS) - Shanelle Mullin (Shopify) Special Moderator Panel -> I'll moderate on organization transformation around experimentation scaling. This will be a big theme in the talks and table sessions - Aaron Shaffer (General Motors) - Sidhant Bakhru (Hulu) - Diana Jerman (Disney+) WORKSHOPS: Ron Kohavi (Advanced topics on AB testing workshop) Craig Sullivan (AI applications in experimentation workshop) Iqbal Ali (AI applications in experimentation workshop) Andrew McNaught (AI applications in experimentation workshop) Shawn David (AI applications in experimentation workshop) TABLE SESSION MODERATORS (experimentation at) Dylan Lewis (Atlassian) Ana Catarina C. (Dell) Travis Brooks (Netflix) Robbie Williams (Dr.Squatch) Kendra Bones (Yeti) Divya AL (Target) Liona To (Lululemon) Omar Jabbar (Walmart) Mike Grabowski (Boats.com) Florent Buisson (Cars.com) Kalki Gillespie (NerdWallet) Sally Hall (Auctane) Catherine Crim (JCPenney) Jocelyn Czerwinski (U.S. Bank) Marc Miller (NRG) Alex McConnehey (Rescue.org) Mike De Boer (Xfinity) Soumya Gujjar (Tipalti) Matt Leonard (PurpleCarrot) Sam McAlear (MongoDB) Sam Barber (Suncorp) Barry James (YNAB) Priscilla Leake (ADP) Erika Sentz (WP Engine) Cory Peterson (LED) and more to come!

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Yep, visited this event all the way from Finland with Henry Nyberg

Ana Catarina C.

Optimization Product Manager @ Dell ǀ conversion optimization ǀ ab testing ǀ ux ǀ web analytics | experimentation

1mo

Can't wait! CXL was my daily learning when I was starting in CRO, it's amazing to be part of this now <3

Chris Out

The Secret to your Agency Growth - Business Coach & SaaS Investor - Best-Selling Author

1mo

The good old days

Lukas Vermeer

Director of Experimentation at Vista

1mo

Awesome event. Great to see you’re keeping the streak alive! 🙌 I think there was also a CXL in 2015 even? 🤔😅

Ron Kohavi

Vice President and Technical Fellow | Data Science, Engineering | AI, Machine Learning, Controlled Experiments | Ex-Airbnb, Ex-Microsoft, Ex-Amazon

1mo

Punchline did sketches of the talks. Here was mine with useful concepts like SRM, A/A tests, poor OEC, Twyman's Law, and HiPPO.

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Annika Thompson

Helping businesses to shift to a product operating model and using experimentation as a superior way to grow.

1mo

Exciting to have some product people on the list this year!

Shawn David

Human First Systems Engineer. Talks about: #Automation #Business #AI #LinkedIn

1mo

CXL Live 2016 was also my first CXL live :) EXL 2024 I am helping give a workshop. Life is crazy.

Erika Sentz

Leading website strategy & CRO at WP Engine

1mo

Is it October yet? 😉

Peep Laja

CEO @ Wynter. 3x Founder. Host of the How to Win podcast.

1mo

Oh that was some good time

Sam Barber

Senior Experimentation Specialist at Suncorp

1mo

Can't wait for this one! It's going to be a full circle moment meeting many of the great lecturers from the CXL courses I've learnt so much from in person. Roll on October!

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