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Just wrapped up an incredible few days at the Security LeadHER Women in Security conference in Phoenix, AZ! It was an awesome experience to meet so…
Just wrapped up an incredible few days at the Security LeadHER Women in Security conference in Phoenix, AZ! It was an awesome experience to meet so…
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Phil Barrion
In a world of overflowing information, clarity cuts through the noise. At RedNovius, we transform complex scientific data into engaging animated explainers. These 2-minute PubVisuals can help you share your message with impact. #scicomm #medicalanimation #simplicityisscience
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Matt Skallerud
In this episode, the folks at Together Equal and I chat and take a deep dive into LGBTQ+ representation in marketing and media. We explore under-represented groups, balancing profit with social good, and how we, as consumers, can drive change. Finally, we tackle pink-washing, celebrate diversity wins, and define what makes a true LGBTQIA+ ally. Andrew Milne, Sarah Aird-Mash Pink Media https://lnkd.in/eKynVPBc
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Michael Golub MD
Doctors’ Emotional Connections…to Prescription Drug Brands? As residents of a brand-saturated culture, we all know how important brands are in our lives. For example, and to be extremely specific, the Pantone green shade (PMS 3425 C) of the Starbucks logo has a positive visceral effect on me. This reaction is triggered, no doubt, by the conditioning effects of their powerfully caffeinated beverages on dopamine release in my brain over the course of a lifetime. When it comes to patients, it is easy to understand how someone could come to love a medication, based on how quickly and reliably it relieves their distressing symptoms. Conversely, many people come to hate a medication, because of the burdensome nature of the dosing, the taste of the liquid, or the unpleasant side effects. But what about doctors? Are prescription drugs simply simply tools of their trade that they view in a neutral, dispassionate manner? I think not. I maintain that doctors can have strong emotional reactions to Rx medications. When I practiced emergency medicine, there were some medications in which I had great confidence and which I enjoyed administering because of how well, how quickly, and how consistently they worked. IV adenosine for supraventricular tachycardia comes to mind. Being able to control an SVT instantly with a simple injection made me feel wonderful, powerful, almost god-like. Other medications made me uncomfortable through repeated associations with negative situations. For example, ketorolac (an injectable NSAID) was introduced with great fanfare as a potent non-opioid pain reliever. But, as soon as we started using it, patients whom we suspected of drug-seeking behavior claimed to be allergic to it. This led to a series of stressful and contentious encounters in our emergency department. And consider the challenging matter of drug compliance. How often do doctors prescribe medications while suspecting, in the back of their minds, that their patient will not take the drug as recommended because its dosing schedule is unrealistic? How does that make doctors feel? Then there are the high-priced treatments that the doctor knows, even as they prescribe the medication through the EHR, will lead to pushback from the payor based on cost or prior authorization requirements, leading to additional paperwork and treatment delays. These are just a few examples of a curious, sometimes impactful, though rarely discussed, emotional aspect of being a prescriber.
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Juan Martín Federico
As Pride Month approaches, many brands are reconsidering their strategies. Recent trends show a shift towards more subtle celebrations, driven by rising backlash against “rainbow-washing” and increasing scrutiny over genuine support for LGBTQ+ communities. 📉 What’s Changing? • Consumer Sentiment: There’s growing consumer awareness and demand for authentic representation and support. • Risk of Backlash: Brands face criticism for superficial gestures that don’t translate into meaningful action. 🤔 What Can Brands Do? • Authenticity: Ensure that Pride campaigns are backed by real, year-round support for LGBTQ+ rights. • Internal Policies: Reflect the values you promote externally with inclusive workplace practices. • Long-Term Commitment: Build ongoing relationships with LGBTQ+ communities beyond June. #PrideMonth #BrandStrategy #LGBTQ #Authenticity #Marketing
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Robin Sacawa
S/O to Whitney Alexander's Substack for this fantastic ADWEEK spotlight. As a 40+ woman, I am definitely feeling the lack of focus by most consumer brands, ironically, when I'm the most willing (and able) to spend more for quality. Only 5-10% of marketing budgets are earmarked for an over-50 audience, BUT: 💰 Women drive 70-80% of all consumer purchasing, either through buying power or influence 💸 And women older than 50 drive $15 trillion in spending power—which is 27% of all consumer spending in the U.S. 🤑 By 2030, women are expected to control much of the $30 trillion in wealth that is soon to transfer from baby boomers to younger generations—namely millennials, who will all be in their mid-30s to late-40s by then [GASP]. The article lists General Motors, Buick and L'Oréal as exceptions, who else do you think is doing a good job at this? https://lnkd.in/ee_ssgGD
321 Comment -
Natalie D'angelo
Some added take aways of my own from this year's Publicis Health Media HealthFront: 1. Humanizing Healthcare through Storytelling: From celebrities to clients, speakers emphasized the transformative impact of storytelling in healthcare. Brian Cooley aptly put it, "Storytelling is not just a tool; in health, it is essential." 2. Navigating Digital Disruption with AI: As the healthcare landscape evolves, embracing digital disruption is essential. Many conversations centered on AI as a mechanism to amplify human capabilities and streamline workflows. Two specific statements still sit with me: Andrea Palmer challenged the room, "why not have the machine join you at the table?" And Brian Cooley highlighted the irony we are in, "we almost have to learn to be more human again to engage with the tech." 3. Prioritizing Cultural Shifts: A crucial theme underscored the importance of infusing cultural priorities into every aspect of healthcare media. Andrea Palmer reiterated, "If it's a priority to you or your patients, infuse it into your culture at every level." This was echoed by many panels throughout the day. 4. And last, my gosh it was good to see you all, former co-workers and colleagues alike. Kudos again to the events team behind it all: Lannise Galbraith, CMP, Nicole Webber, Alison McConnell, Mark Bolen, Emily Honig, Nika Chugh and so many others. #PHMHealthFront #PHMLove
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Chris Bannan
“The whole trend points toward having a more connected experience when it comes to trading and activating audiences, and a more direct relationship between buyer and seller.” - "...Miles Pritchard, a partner at OMD focused on data and technology transformation." This is a great article by Anthony Vargas on Sell-Side Curation ("...matching a buyer’s first-party customer data to a publisher’s first-party audience data to create private marketplaces (PMPs).") and how the programmatic ecosystem is adapting to third-party cookie deprecation. This article is chock-full of great programmatic media buying mechanics: "SSPs (Supply Side Platforms): 1) "...Are building their own data marketplaces where buyers can pay to add additional audience data layers to their campaign targeting. In the past, such data marketplaces were mainly only available through DSPs...These partnerships with third-party data providers also help SSPs stand out – and perhaps even compete with DSPs – as buyers optimize their supply paths to include fewer trusted partners" 2) "...see this shift as an opportunity to differentiate their approach to using data by providing high-quality supply and transparency, said Scott Ensign, chief strategy officer at Butler/Till." 3) '...now can have more strategic conversations with buyers about what they’re buying and why they’re different from the next dozen SSPs,” Ensign said."' 4) "...can also match advertiser data sets to third-party data graphs and publisher first-party data in real time, eliminating the need to wait at least a day for the curated audience to show up in a DSP." and "...allow[s] partners to share measurement and reporting data far more quickly." "DMPs (Data Management Platforms): 1) "...matching data sets between partners" (for segmentation and activation) "...can also use lookalike modeling to scale a campaign’s reach beyond a buyer’s known customers and across multiple publishers." 2) "SSPs [then] package the resulting audience into a PMP. The SSP assigns that PMP with a deal ID that can be sent to DSPs, allowing the brand’s agency to buy impressions associated with that PMP programmatically." (through the agency's DSP)
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Ari Schaefer
When we think about advancements in leadership and innovation in healthcare, we’re seeing medical affairs develop their growing social media followings. Distinct from corporate accounts, these teams define what’s important to them and share it with their followers. But other medical affairs teams remain reluctant—and that’s a shame because they are missing out on the chance to connect with the HCPs, patients, and care partners who are active online and conducting their own research. That's why the SOMEMA Index created by Tim Mitchell, Managing Director of Medical Communications & Innovation, Klick Health, is essential. It provides a clear framework for medical affairs to quantify and enhance their social media outreach, ensuring strategic growth that aligns with our industry’s goals. Tim explains his rationale here and this article includes: - The rising significance of individualized social media platforms within medical affairs - The necessity for robust measurement strategies to guide social media engagement - The potential of social media to foster deeper connections with the medical community Learn more about the impact of SOMEMA and how it can transform your approach here: https://bit.ly/3UaQNHv
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Rami Dudin
"The one thing that will never fade away is the ability of brands to have powerful ideas and identities that intersect with the culture. That is the superpower for brands, that is the ultimate hack, and it will stand the test of time." Check out my conversation with Rebecca Harris from the National Post, Inc. about the importance of intersecting brands with culture to stay relevant today. https://lnkd.in/gnDxd7zd Courage Inc
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Rachel Huff
I love a hot take on what many consider a broken pitch process, and even better that this one includes tangible tips. My reactions: 1️⃣ “Make pitches shorter.” No question that prolonged searches have gotten out of hand. But IMO, the suggested 2-3 weeks isn’t enough time to get to know each other and for clients to avoid making a snap decision. Anyone can be on their best behavior for 2 weeks. 2️⃣ “Act like you’re already working together.” This one fix alone - providing more access to the clients and opportunities to build chemistry - will address most of the common problems with reviews. That said, agencies need to avoid the temptation to turn each touch point into a pitch. 3️⃣ “Treat each other like partners, not prospects.” Nobody likes agency reviews. Except search consultants like myself—what can I say, we’re a unique breed. But the process is a whole lot better if both sides approach it with the same qualities they expect from their client-agency partnerships: Transparency. Empathy. Respect. TLDR: My favorite part of this piece is that it acknowledges that agencies have a role in fixing what’s broken. As I posted just last week: “While I agree that many agency searches leave lots of room for improvement, at least part of the onus lies with the agencies.”
52 Comments -
Phil Barrion
⭐ June is National Migraine & Headache Awareness Month! ⭐ Did you know millions of people around the world experience migraines and chronic headaches? Join us in raising awareness and showing support for those who suffer. ➡️ Watch our video to learn more about migraines and how to help those who experience them. #MigraineAwareness #HeadacheAwareness #InThisTogether #RedNovius #PatientVisuals #PubVisuals
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