A healthy dose of creativity always works
Who says pharma advertising has to be dull? Sanofi, the consumer health company behind brands like Buscopan, Allevia and Dulcolax won its first-ever Cannes Lion last year. As part of The Drum’s Health and Pharma focus week, we spoke to chief growth officer Alberto Hernandez about his seven-point plan that brought creativity into the organization. https://lnkd.in/ePYfNFdU #marketing #advertising #pharma
When it comes to brand building in self-care…we need to think outside the category…outside of our comfort zones. Curating eye-catching ads peppered with product benefits, not to mention the typical before/after shot… just isn’t good enough anymore. Effective brand building means breaking through the clutter, catching people’s attention. We need to form trust and resonance. We have a big responsibility in self-care…we have the power to put people in the driving seat of their health. By understanding what their body & mind needs, people can feel empowered to act on it with the right products at the right time. Creativity and breakthrough brand building gives us the platform to make this happen. It was great to speak with The Drum on how we are doing just that and embedding Crazy Elevated Creativity across Sanofi Consumer Healthcare. 👇
Who says pharma advertising has to be dull? Sanofi, the consumer health company behind brands like Buscopan, Allevia and Dulcolax won its first-ever Cannes Lion last year. As part of The Drum’s Health and Pharma focus week, we spoke to chief growth officer Alberto Hernandez about his seven-point plan that brought creativity into the organization. https://lnkd.in/ePYfNFdU #marketing #advertising #pharma
Consultant Pharmacist | Healthcare Structural Reform | Implement Alternative Healthcare Models | Passionate about Aligning Incentives to Benefit Patients
The direct-to-consumer (DTC) advertising rules for drugs were just updated for the first time in over 16 years. --- Lack of patient understanding and occasionally even misinformation in DTC drug advertising has been an issue for decades. Largely due to spikes in online drug advertising during the pandemic, the guardrails for DTC ads were recently updated (final rule in the comments). The new rule requires that DTC ads: -Clearly spell out potential side effects -Explain when to avoid the drug -Present the information in "consumer-friendly language and terminology that is readily understandable" -Make the major statement in the ad obvious, removing any distracting audio or visuals However, the new rule doesn't address misleading social media content from influencers that promote drugs... Which were another major driver of the #marketing issues since the pandemic. --- The US and New Zealand are the only markets that allow DTC advertising of drugs. A study from 2023 (also in comments) found that the less valuable the drug is, the more marketing you find DTC. “Value” being defined from ratings of the drugs’ added benefit, safety, and strength of evidence compared with existing therapies by independent health technology assessment agencies in Canada, France, and Germany. "One explanation might be that drugs with substantial therapeutic value are likely to be recognized and prescribed without advertising, so manufacturers have greater incentive to promote drugs of lesser value." --- Hopefully this new #advertising transparency rule will help align everyone's incentives toward value. If #pharma sees changes in sales of lower therapeutic value from this rule, they may adjust their strategies to align with higher value drugs in the future. Which is also better for patients, payers, and society.
👊🏻Empower your healthcare communications by identifying the top pharma ads of 2023. Strategically apply insights from their success. Such a practice will enable you to fine-tune your approach and enhance your market presence. https://lnkd.in/eBUfa-x7 #pharmamarketing
Want to make better pharma ads? Try using humor and more branding, Kantar analyst says >>> lqventures.com #strategy #competitiveintelligence #marketing #biotech #pharma #pharmaceutical #healthcare #productmarketing
📣 Calling all pharmacies! 🏥 Want to stand out in the digital world? 👉🏻 Explore these creative social media campaign ideas that will not only drive engagement but also boost your brand's visibility. 🥳 ✨ Follow us RxOnWeb for more information. 😇 #InnovativeCampaigns #DigitalPharmacyRevolution #BePharmacyForward #pharmacies #pharma #pharmaindustry #motivation #pharmamarketing #onlinebusiness #digital #digitalmarketingagency #pharmacybenefits #american #digitalworld #digital #brand #visibility #creativity #engagement #socialmediamarketing #digitalmarketing #explore #pharmacystudents
BioPharma & HealthTech Competitive Strategy & Insights | Digital & AI Solutions | Gene & Cell Therapy | Vaccines
Want to make better pharma ads? Try using humor and more branding, Kantar analyst says >>> lqventures.com #strategy #competitiveintelligence #marketing #biotech #productmarketing #healthcare #pharma #pharmaceutical
Innovative Sales Professional | Skilled in Marketing | Seeking Opportunity in Pharma, Med, Tech Industries | CNPR Certified
Healthcare marketing trends in 2024 Healthcare marketing is a process of strategic outreach and communications built to bring in new healthcare consumers and keep them engaged with the healthcare system, service, or product. Today, virtually every type of healthcare business markets, including health systems, hospitals, independent providers, pharmaceuticals, medical device manufacturers, consumer health plans, consumer brands, and wellness trend initiatives. Functional healthcare marketing plans integrate multi-channel, highly-targeted, specific online and offline efforts to drive growth and engagement. All of which are focused on market-specific key performance indicators and return on investment. #2024 #influencer #healthcare #marketing #medicaladvancements
Thoughts on this? >> MarketingRx roundup: Pfizer switches up advertising duties; Novo Nordisk’s Ozempic gets spoofed on SNL >> Comment below! >>> lqventures.com #strategy #competitiveintelligence #marketing #biotech #healthcare #pharma #productmarketing #pharmaceutical
Exciting news from Storey Marketing! We’ve revamped our compounding pharmacy social media packages to better meet your unique needs! Whether you’re looking for basic support or a fully personalized experience, here are our updated packages designed to help streamline your social strategy: ➡️ The Basics: Dive into consistent and quality content that spans general health, nutrition, and compounding insights. ➡️ Branded-To-You: Elevate your brand with personalized posts, ensuring every graphic and message resonates with your pharmacy's essence. ➡️ Completely Custom: Collaborate closely with our Digital Marketing Strategist and tailor-make your content strategy. ➡️ Online Presence Management: Enhance your presence, manage reviews, and amplify your brand's voice. Plus, consider the option of a live web chat for your website. Ready to get started or need more information? Reach out today and an experienced team member will help you! - - - - #SocialMediaMarketing #SocialMediaPostingProgram #PharmacySocialMedia #HealthCareSocialMedia #HealthCareMarketing #SocialMediaServices #CompoundingPharmacies #Pharmacy #Pharmacies #Pharmacist #Pharmacists #PharmacyLife #PharmacyMarketing #PharmacySocialMedia
Dive into the ever-evolving landscape of Pharma Marketing with the latest episode brought to you by PulsePoint "Four Developments Changing Pharma Marketing" unveils the latest trends shaping the industry. Don't miss this insightful conversation! Andrew Stark Francis D'Hondt Listen now: https://brnw.ch/21wHA7w #PharmaMarketing #HealthcareInnovation #SponsoredPodcast #IndustryInsights
Creative Director/Copywriter: TBWA\Chiat, Grey, BBDO, McCann, Team One, DDB, Vayner, VML, many, many more.
2moMe and my art partners have been trying to tell this to pharma agencies for years now. Mostly, no one listens. And if we actually get a decent campaign past the CDs, account, legal, clients and focus groups destroy any semblance of an idea. Very sad.