Ari Schaefer’s Post

In medical affairs, we can’t overlook the pivotal role of social media anymore. That’s why we’ve introduced the SOMEMA Index, a new tool designed to measure the impact of your social media initiatives in med affairs. Tim Mitchell, Managing Director of Medical Communications & Innovation, Klick Health, has penned an insightful article on how medical affairs teams can utilize SOMEMA. He highlights the following key areas: - Patient Engagement: Social media offers unmatched opportunities for direct patient interaction and information dissemination. - Evidence-Based Strategies: By leveraging data, we ensure that our social media efforts are informed and effective, enhancing patient care. - Collaborative Innovation: Social media fosters the sharing of knowledge and best practices, speeding up healthcare advancements. - Understanding your position on the SOMEMA scale is crucial for those committed to driving healthcare innovation and engaging patients. Read the full article to discover how SOMEMA can enhance your social media strategies in medical affairs: https://lnkd.in/gFZQrngh #SocialStrategy #SocialMarketing

Check out this new tool to measure the impact of social media on medical affairs!

In the digital evolution of medical affairs, there's a noticeable shift from merely observing the social media landscape to actively participating in it. With the spotlight on Digital Opinion Leaders (DOLs) and a growing presence on platforms like X (formerly Twitter), the role of social media in reaching engagement objectives is undeniable (and it's really, really cool to see over the years). Klick's introduction of the SOMEMA Index, a specialized tool designed for medical affairs, marks a significant step forward. SOMEMA helps teams navigate the complex waters of social media impact with precision, providing metrics that matter. A quick but interesting read for those in social even outside of medical affairs!

Medical affairs teams are increasingly turning to social media to engage with audiences and stakeholders, but measuring the impact of these efforts remains a significant challenge. Klick’s new SOMEMA Index offers a solution specifically designed to empower these professionals ⬇️ Author Tim Mitchell shares how the SOMEMA Index can equip medical affairs teams with the tools to: 📲 Craft and track meaningful KPIs for social media engagement, ensuring your efforts deliver tangible results 📲 Compare performance against industry peers using established benchmarks, gaining valuable insights into your relative standing 📲 Optimize social strategies by leveraging data and learnings from top-performing accounts, maximizing the impact of your social media efforts Explore how the SOMEMA Index can help your medical affairs strategy reach new heights: https://bit.ly/3TAMV19 Heading to the Medical Affairs Professional Society (#MAPS2024) meeting? From March 24–27, 2024, in San Juan, Puerto Rico, visit the Klick Health Lounge! #MedicalAffairs #SocialMediaMarketing #KlickInnovation

The number of #medaffairs organizations establishing their own social media accounts has reached an inflection point, with nearly two-thirds of all such identifiable accounts emerging post-pandemic. While some accounts have established followings of over 30,000 that rival or surpass those of digital opinion leaders (DOLs), most medical affairs organizations have yet to step onto the social media playing field. Uncertainty about how the impact and return on investment for medical social media engagement can be measured prevents other medical affairs organizations from shifting from a passive (e.g., social listening and DOL insights) to a participatory social media engagement model. To address this industry need, Klick Health is excited to unveil SOMEMA (SOcial MEdia for Medical Affairs), an index and insights platform designed to support #medaffairs in shaping their medical social media strategy, setting KPIs, and benchmarking performance relative to industry peers. Read the full article on IDX to learn about how SOMEMA can support the initiation and optimization of #medaffairs social media engagement strategies or visit the Klick Health Lounge at the Medical Affairs Professional Society (#MAPS2024) meeting, March 24–27, 2024, in San Juan, Puerto Rico. https://lnkd.in/e9BNC3ku

We surveyed Medical Affairs professionals and MSLs to better understand what their biggest challenge is when finding KOLs for engagement aligned with their strategy Watch the video below to discover what was voted the most significant obstacle 👇 Find out more, visit - VMLY&R Health – KOL Insights (vmlyr-kolinsights.com) #KOLInsights #KOLMapping #KOLIdentification

Boost your healthcare organization’s success by fostering collaboration between Medical Affairs and Commercial teams and combining their unique expertise and insights. Dive into the comprehensive article by John Kane and Todd Parker, PhD, CMPP here: https://bit.ly/4bzkXu2

How does your Medical Affairs department partner with patients to ensure the drugs and devices we develop are creating a real difference in patients' lives? Join us in Sydney, Australia Nov 8-10 for the MAPA/MAPS Medical Affairs Summit to learn how to involve patients in the Evidence Lifecycle -- and much, much more! Learn more and register here: https://lnkd.in/gR2eUiQv Speakers: Karen Woolley, Professor, University of the Sunshine Coast, Queensland, Australia Paul Slade, Senior Medical Director, Gilead Sciences, ANZ Gilead Sciences Jamshed A. Ahmed, Medical Director and Innovation Lead, Merck Session description: “Of course, patients should be involved as co-authors of medical research papers. It’s our story you’re telling.” —Richard Stephens, Patient Co-Editor-in-Chief, Research Involvement and Engagement This provocative statement reinforces the demand for greater involvement of patients as partners in research. Furthermore, the premise of ‘nothing about us without us’ and partnering WITH patients is being embraced by key stakeholders internationally and in Australia. In this highly interactive workshop, medical affairs professionals will learn HOW TO involve patients as partners across three key stages of the EVIDENCE LIFECYCLE: 1. Identifying Evidence Needs (e.g., Advisory Boards); 2. Generating Evidence (e.g., PRO/RWE); and 3. Disseminating Evidence (e.g., Medical Communications). #medicalaffairs #patientengagement #drugdevelopment

A new #medicalscienceliaison or an MSL with a new territory has the daunting task of building relationships with the KOLs in their territory. Approaching someone you don't know and getting them to talk to you is hard! Access to KOLs is one of the biggest challenges that MSLs face. 📢📢📢Watch this new #medicalaffairs strategy hack to learn how to avoid a huge mistake that a lot of MSLs make and immediately scare off new KOLs: 👉Asking for something big right away This can be very off-putting. 💻Jump over to the Medical Affairs Value blog for more tips on how to approach a KOL that you don't know and start to build the relationship. Link below! #medicalaffairs #relationshipbuilding

Ring ring. Calling all my pharma friends. Have you feasted your eyes on the latest report from the rockstars at EPG Health about HCP engagement? Penny for your thoughts. Here are some of the highlights: 🌐 Independent websites are a preferred source of information, but are low priority for pharma 📰 HCPs get bad FOMO – they’d like key takeaways for meetings they don’t attend 🫂 HCPs are embracing a broader range of digital channels, including social media 🤝 Medical affairs is the new focus, and primary driver of HCP engagement 🦷 HCPs want bite-sized and interactive engagement opportunities 🧠 They’re looking for unique, relevant content that adds value 🎓 HCPs are demanding educational content We've certainly felt a tangible shift in the work we’ve been doing over the last year, tipping the balance towards medical affairs (which we're loving by the way). Does this report ring true for you too? How are you adapting to changing demands for engaging with HCPs? I would link to it, but I don’t want to hurt the algorithm. It’s a sensitive soul these days. Oh, and if you need any help getting engagement ready, do just give us a shout. #medcomms #medicalwriting #healthcare #pharma #content