Jason D. King’s Post

Something to consider when evaluating your marketing mix in Q3/Q4 this year.

The reports of increased political spending this year vs. 2020 is staggering. It's important to stand out, but also not be drown out. Clear Channel Outdoor provides consumers and marketers space for fact based messaging and free of attack ads. Read more on how to thrive in the midst of the upcoming political ad storm.

As we approach the 2024 presidential election, media buyers across sectors should brace for the surge in political ad spending, which is expected to dominate television advertising. According to Reuters, political ad expenditures are set to increase by nearly a third compared to the last presidential cycle, heavily favoring TV media. This saturation of political ads challenges brand marketers to explore alternative advertising avenues to ensure their campaigns reach their intended audiences. Out-of-home (OOH) media, especially digital billboards, offers a strategic solution with its flexibility and contextual relevance, providing a clutter-free environment away from political noise. As the political landscape heats up, integrating OOH into media strategies can help both political and brand campaigns effectively connect with audiences, avoiding the overcrowded TV channels. https://lnkd.in/eWQEFGT8

An election year always brings several challenges in marketing. Competition is increased, and ad space is scarce, but there are ways brands can ensure their messages resonate with target audiences amid the electoral frenzy. #TeamTEGNA's Zach Jaffe is here to help brands navigate #BrandAdvertising with his tips, tricks, and insights to stay relevant amid political advertising. https://lnkd.in/gM6VZ-A4 #TVadvertising #CTVadvertising #OTTadvertising #PoliticalAdvertising

Political media buyers, too, must recognize the changing dynamics of viewer fatigue and the diminishing returns of traditional TV advertising. The aggressive nature of political attack ads can lead to audience disengagement, prompting a strategic shift to more cost-effective and flexible platforms like OOH media. 

📺🌐📻 Advertising in the Modern Era: TV, Internet, and More! When it comes to conveying your message, advertising takes the center stage. Let's explore which channels make a lasting impression within the #BESIDE Georgia project. 1️⃣ Television Advertising – The TV advertising is on a Leading Way and still holds the top position in terms of memorability. This is evident in certain categories that we examine on our slides. 2️⃣ Internet: A Memorable Contender Internet advertising also claims a leading role. Thanks to viral videos, social media posts, and precisely targeted advertising, the internet has become a source of memorable advertising. 3️⃣ Outdoor Advertising, Radio, and Even SMS Marketing Have Their Moments! Outdoor advertising, radio, and even SMS marketing have their moments too! Memorability in these channels may be lower, owing to their consumption frequency. With the proliferation of media channels, proper segmentation is the key to success in deeply engaging consumer segments. 🎯 #GAMMA #TVAds #InternetAds #Marketing #MediaChannels #Bisaid #Segmentation #Mediaconsumption

With political ad spending predicted to rise 30% to $12.3B, it is very likely that linear TV -- still the first media choice of many campaigns -- will become saturated and advertisers will confront at least one of two unfortunate realities: 1. The supply will be minimal leaving few-if-any marginal ad slots with even smaller audiences and 2. The reality of wall-to-wall, vitriolic political ads will cause even more viewers than usual to avoid the ad pods Here's a thought: #OutofHome is the only form of mass media that has a growing audience. Given that these ads can't be clicked-away, swiped-away or closed, you have an unrivaled opportunity to impact the breadth of the voting population. Just sayin'. https://lnkd.in/e9GTEmKn

As the 2024 presidential race intensifies, navigating the advertising landscape becomes crucial for political and brand marketers. Discover the strategic advantage that out-of-home media, including digital billboards, car wraps, and innovative robots, offers amidst the political ad deluge. Explore Bob McCuin's insights on how OOH media can help campaigns stand out. Check out the article below for more information. For guidance on reaching your constituents effectively, feel free to reach out to me directly at jmarin@nickelytics.com or Nickelytics! #Nickelytics #OOH #Advertising #PoliticalCampaigns #DigitalBillboards #carwraps #robots

Brands looking to stand out in the crowded political ad space can turn to OOH media for a solution. By integrating billboards into their ad strategies, brands can capture attention in a clutter-free and brand-safe environment. This is particularly important in today's political climate, where the risk of being sandwiched between divisive editorial or political content is high. So why not take advantage of the larger-than-life presence of billboards to paint compelling narratives? Check out this article for more on why OOH media is the shelter your campaign needs: https://lnkd.in/gMWp3pVc

I'm an optimist. I look for positive news 📰 I search for the bright side of things ☀️ Encouraging article for my ad industry friends. As for my #OOH colleagues - "Outdoor advertising is another area poised for growth, as people are increasingly getting out and about following the height of the pandemic. Wieser predicted this as the only “traditional” media expected to grow in 2023." “Outdoor advertising has essentially rebounded back to pre-pandemic level. Arguably led by technology-focused companies such as Apple and luxury marketers, it was already the case that prior to the pandemic outdoor." advertising was lauded for its experiential qualities. In a world where television looks significantly less attractive, outdoor advertising probably looks even better by comparison.” https://lnkd.in/e2PiMp2q