Matthew Conlin’s Post

Together with Hy-Vee, Inc. and Redmedia, Fluent is redefining the customer experience through personalized post-purchase offers and seamless brand integration. Learn more about Fluent’s best-in-class post-purchase advertising solutions below, and tune in to our webinar next Wed, July 17th at 2 pm EDT to hear more from Hy-Vee / RedMedia on this exciting partnership. ⏺ https://bit.ly/45FyHld

The conversation around rewarded advertising has changed, and we're uncovering the true impact on customer loyalty and purchase behavior. Join us next week as our Sr. Director of Mobile Revenue, Willis Nelson, leads a live webinar with industry experts Adam Jaffe, CEO of Mega Studio, and Maor Sadra, CEO of INCRMNTAL. We'll explore the challenges and opportunities of rewarded advertising and share valuable strategies for making the most of this evolving channel. Don't miss out on this insightful conversation! Secure your spot now 👉 https://bit.ly/3UfDlAX  

Back to the office and still feeling energized by all the amazing connections we made at #MAU last week! Huge thanks to all the brilliant marketers, product leaders and developers who stopped by our cabana or met at our Skyloft to talk growth, loyalty, and retention. If 2023 was the year where marketers shifted from growth at all costs to a keen focus around ROAS, then 2024 is the year of Loyalty & Retention. During this incredible period of change within the mobile app ecosystem, we’re excited to evolve our best-in-class user acquisition platform and introduce monetization solutions to help fuel incremental revenue for the world’s leading brands. If you missed us at the conference, check out our recap below or get in touch to discover how we can help you maximize ROAS and unlock the full potential of your mobile app. https://bit.ly/3TU4gly

🥂 What a night at the Gemma Wine Room in NYC! A huge thank you to everyone who joined us. It was wonderful to connect with such an incredible group of industry partners over great wine and stories. 🛫 We're planning to take our dinner series on the road - which cities should we visit next? 

The digital media landscape continues to evolve, and we're proud to be at the forefront. In our latest collab with AdExchanger, we're exploring the strategies that retailers are adopting to harness the potential of commerce media. Our clients and partners are already seeing the benefits, with many citing it as a key driver of incremental revenue. As we continue to innovate, I'm confident in the opportunities that lie ahead.

Proud of our commitment to leveraging AI and machine learning to revolutionize customer acquisition. Our Data Science team, led by Farbod Kamiab, is putting our ad-serving technology at the cutting edge, delivering meaningful and relevant consumer experiences, and maximizing business results for our partners.

2023 was a year that featured no shortage of change. As we step into 2024, it’s important to reflect on the learnings and chart out a course for the year ahead. The below clip is from my discussion with Peggy Anne Salz & Brian Baglow FRSA for the #PocketGamer podcast, where we discuss opportunities & obstacles to prepare for in 2024. There’s an adage we hold dear at #Fluent - ‘What one does in the face of adversity, ultimately determines one’s destiny.’ In good times and bad, I find inspiration in the incredible people and community around me. Cheers to growing personally and professionally in 2024! Wishing everyone a year filled with opportunity, growth, and ingenuity. First stop… #ces2024 - the epicenter of technology innovation (and great source for inspiration ;). Looking forward to connecting in Vegas, book a meeting here - https://lnkd.in/eMJAVkcr. PocketGamer.biz Fluent, Inc

Thrilled to kick off the year on a high note by joining Peggy Anne Salz and Brian Baglow FRSA for the first PocketGamer.biz podcast of 2024! The mobile ecosystem is undergoing rapid evolution, from the emergence of third-party app stores, to the rise of alternative user acquisition channels. Tune in to glean valuable insights on navigating these dynamic shifts as we delve deep into the transformative trends and strategies shaping the mobile user acquisition landscape in 2024. I hope you'll find this discussion incredibly insightful. Here's to a year filled with success and achievements! Cheers! #UserAcquisition #GamingIndustry #2024Trends

Super excited to head into the center of innovation and connect with existing and new partners. If you're heading to #ces2024, don't miss Fluent, Inc's exclusive panel delving into the cutting edge realm of commerce media. Join us as we bring together trailblazing retail and marketing visionaries to explore the future of consumer engagement. For more info, RSVP: https://bit.ly/3GR3BLJ