Non-alcoholic beer is booming in Brazil, with consumption tripling over the last four years. Heineken is capitalizing on this trend, and is leveraging AI-driven insights from Vidmob to optimize their campaigns. Paulo Cardoso de Almeida shares that Heineken creative using Vidmob’s creative data insights saw CPM reduce by 58.1% and CPC by 14.9%. Read more on what insights helped drive engagement and produce memorable results below. #AI #CreativeData
Vidmob
Software Development
New York, New York 25,703 followers
The Creative Data Company.
About us
Vidmob is the creative data company. Its AI-based software improves creative and media performance by helping brands and agencies derive their own custom creative best practices, and ensure that those learnings are applied across all flighted media. Vidmob’s approach to using creative data drives brand consistency, reduces creative and media waste, and increases overall business performance across the funnel. As the industry pioneer and leader in creative data, the power of Vidmob’s platform lies in its integrations across the digital ad ecosystem, its analysis of every creative attribute – combined with their associated performance – for over 18 million ad creatives and its unique approach combining human insight and machine data. A portion of every dollar Vidmob receives helps provide access to technology through product donation and technology education through its 501 (c)(3) Vidmob Gives. The company has received over $210 million in venture funding, backed by industry leaders like Adobe, and has received numerous awards including Ad Age’s Best Places to Work and Digiday’s Most Innovative Technology Award.
- Website
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http://www.vidmob.com
External link for Vidmob
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Video, Creative Network / Marketplace, Stories Creative Solutions, Mobile-Optimized Video, Templated & Ready-Made Video, Original Content, Animation, Augmented Reality, Narrative Content, Data Analytics, Performance Analytics, Creative Insights, Agile Creative, Social Video, Convert Images to Video, Original Asset Production, Interactive & Immersive Creatives, and Intelligent Creative
Locations
Employees at Vidmob
Updates
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In case you missed it, we launched our first plugin for Adobe After Effects! Our plugin brings creative data, brand-specific quality assurance and platform compliance testing directly into the development process. Unlike other solutions that require manual cross-checking with creative best practices or expensive post-production testing, this plugin allows for immediate adjustments, significantly, enabling more efficient creative production. Meanwhile, media teams can be assured that all creative assets are completely brand and platform-compliant before allocating budgets. Key Features and Benefits: -Unlock Brand Consistency in GenAI -Optimize Media Spend -Sustainable, Budget-Friendlier Creative Production -Streamline Creative Collaboration Read the full announcement here: https://lnkd.in/daRzk3KY
Vidmob introduces Adobe After Effects plugin to Deliver Creative Insights
https://www.martechcube.com
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“We see it as our mission to help marketers develop their own first-party creative data asset and then orchestrate that across all of their marketing activities, technologies and partners,” Alex Collmer says, as he explains the value of creative data. It’s hard to argue against a near-term reality where every marketer on the planet will be able to pick from any one of a wide variety of Gen AI tools, and make anything they want, instantly and essentially for free, which is why having creative that sets you apart is more important than ever. Read more to get a better understanding of what exactly creative data is, and why it’s about to be all the rage.
Why Every Marketer Must Start Building Their Own Creative Data • Vidmob
https://www.vidmob.com
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Last week at the Cannes Lions International Festival of Creativity, many conversations were had on the transformative role of emerging technologies. From AI to sustainability initiatives, the festival highlighted innovative approaches to tackle current and future challenges in the media landscape. We understand the critical importance of these innovations in shaping a more dynamic and sustainable future for publishing. As we continue to build out our AI models and integrate other technologies into our solutions, we're excited to help publishers not only adapt but also thrive in an evolving digital environment. Thanks to Andrew Webb and Connectopia Ltd for including us in the discussion. #CannesLions2024 #AI
Cannes LIONS 2024 – Why emerging tech is key to the future of publishing
https://mediamakersmeet.com
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Thank you to Wow for the partnership and understanding the value of creative data for your clients! Excited to work with you 👏
🌟 Savez-vous qu'il est possible de prédire en grande partie l'impact de votre campagne digitale avant même de la lancer ? 🚀 En 2024, ne lancez aucune campagne sans tester vos contenus avec notre IA VidMob de Creative Analytics 📊
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#CannesLions2024 is in full swing! Yesterday at #ADWEEKHouse, Vidmob CEO Alex Collmer joined Kelly Mahoney SVP, Customer and Growth Marketing at Ulta Beauty and Dara Treseder, CMO at Autodesk to talk shop at "You’re Using AI For That, Right? Delivering Creative Excellence With Artificial and Human Intelligence”. “Creative data is one of the most important assets a creative has to own,” said Collmer, “Vidmob helps marketing teams build and own their creative data and make impactful creative decisions.” #AI #CreativeData #AdTech
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“With the After Effects plugin by our side, we can tackle whatever challenges come our way—armed with a newfound sense of efficiency.” Hayley Carloni speaks on the new Vidmob Adobe Plugin for After Effects from a designers perspective, highlighting its ability to help make smarter production decisions, tackle sustainable production, and bridge the gap between media and creative. Read more from Hayley below: #AI #AdTech #CreativeData
Vidmob's Adobe After Effects Plugin Makes Designing More Efficient • Vidmob
https://www.vidmob.com
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Vidmob is excited to announce the launch of our plugin for Adobe After Effects - Tips, Tricks, & Tutorials. This plugin is the first in a series for the Adobe Creative Cloud, aimed at revolutionizing creative production with creative data. You no longer need to compromise brand consistency for creative volume. Our plugin brings creative data, brand-specific quality assurance, and platform best practices directly into Adobe After Effects. Read more here: https://lnkd.in/gQzBcizP #AI #CreativeData #GenAI
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Paulo Cardoso de Almeida shares how Diageo, one of the world's largest spirit manufacturers, used Vidmob's technology to reduce CPM by 68.8% on their new campaign "Deserves A Blue" for Jonnie Walker's Blue Label. Read more on how the brand used insights from creative data to optimize several creative components in their ads on Facebook and Instagram. #AI #CreativeData
Johnnie Walker Blue Label reduces CPM by 68.8% with Vidmob's AI • Vidmob
https://www.vidmob.com
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“The future will favor companies that invest in extracting and providing exclusive data, enabling their AI to deliver differentiated, actionable insights and outputs that set them apart from competitors” Our Senior Director of Marketing, Jackie Paulus, interviewed with MarTech Series where she shares the valuable insights she has learned throughout her career, her thoughts on the current state of marketing, and how AI will shape the market down the line.
As this generation matures, their impact on business, culture, and society will only amplify, making it imperative for organizations to understand and cater to their preferences and values. https://ow.ly/BrMi50SbGkz #marketing #martech #technology