Vidmob’s Post

Non-alcoholic beer is booming in Brazil, with consumption tripling over the last four years. Heineken is capitalizing on this trend, and is leveraging AI-driven insights from Vidmob to optimize their campaigns. Paulo Cardoso de Almeida shares that Heineken creative using Vidmob’s creative data insights saw CPM reduce by 58.1% and CPC by 14.9%. Read more on what insights helped drive engagement and produce memorable results below. #AI #CreativeData

“We see it as our mission to help marketers develop their own first-party creative data asset and then orchestrate that across all of their marketing activities, technologies and partners,” Alex Collmer says, as he explains the value of creative data. It’s hard to argue against a near-term reality where every marketer on the planet will be able to pick from any one of a wide variety of Gen AI tools, and make anything they want, instantly and essentially for free, which is why having creative that sets you apart is more important than ever. Read more to get a better understanding of what exactly creative data is, and why it’s about to be all the rage.

Last week at the Cannes Lions International Festival of Creativity, many conversations were had on the transformative role of emerging technologies. From AI to sustainability initiatives, the festival highlighted innovative approaches to tackle current and future challenges in the media landscape. We understand the critical importance of these innovations in shaping a more dynamic and sustainable future for publishing. As we continue to build out our AI models and integrate other technologies into our solutions, we're excited to help publishers not only adapt but also thrive in an evolving digital environment. Thanks to Andrew Webb and Connectopia Ltd for including us in the discussion. #CannesLions2024 #AI

Thank you to Wow for the partnership and understanding the value of creative data for your clients! Excited to work with you 👏

#CannesLions2024 is in full swing! Yesterday at #ADWEEKHouse, Vidmob CEO Alex Collmer joined Kelly Mahoney SVP, Customer and Growth Marketing at Ulta Beauty and Dara Treseder, CMO at Autodesk to talk shop at "You’re Using AI For That, Right? Delivering Creative Excellence With Artificial and Human Intelligence”. “Creative data is one of the most important assets a creative has to own,” said Collmer, “Vidmob helps marketing teams build and own their creative data and make impactful creative decisions.” #AI #CreativeData #AdTech

 “With the After Effects plugin by our side, we can tackle whatever challenges come our way—armed with a newfound sense of efficiency.” Hayley Carloni speaks on the new Vidmob Adobe Plugin for After Effects from a designers perspective, highlighting its ability to help make smarter production decisions, tackle sustainable production, and bridge the gap between media and creative. Read more from Hayley below: #AI #AdTech #CreativeData

Vidmob is excited to announce the launch of our plugin for Adobe After Effects - Tips, Tricks, & Tutorials. This plugin is the first in a series for the Adobe Creative Cloud, aimed at revolutionizing creative production with creative data. You no longer need to compromise brand consistency for creative volume. Our plugin brings creative data, brand-specific quality assurance, and platform best practices directly into Adobe After Effects. Read more here: https://lnkd.in/gQzBcizP #AI #CreativeData #GenAI

Paulo Cardoso de Almeida shares how Diageo, one of the world's largest spirit manufacturers, used Vidmob's technology to reduce CPM by 68.8% on their new campaign "Deserves A Blue" for Jonnie Walker's Blue Label. Read more on how the brand used insights from creative data to optimize several creative components in their ads on Facebook and Instagram. #AI #CreativeData

“The future will favor companies that invest in extracting and providing exclusive data, enabling their AI to deliver differentiated, actionable insights and outputs that set them apart from competitors” Our Senior Director of Marketing, Jackie Paulus, interviewed with MarTech Series where she shares the valuable insights she has learned throughout her career, her thoughts on the current state of marketing, and how AI will shape the market down the line.