Paulo Cardoso de Almeida shares how Diageo, one of the world's largest spirit manufacturers, used Vidmob's technology to reduce CPM by 68.8% on their new campaign "Deserves A Blue" for Jonnie Walker's Blue Label. Read more on how the brand used insights from creative data to optimize several creative components in their ads on Facebook and Instagram. #AI #CreativeData
Well done Paulo Cardoso de Almeida & Miguel Caeiro!
VP Marketing @ VidMob | Global Marketing, Public Relations
1moGreat work from the LATAM team putting this great customer story together. Looking at you, Miguel Caeiro and Paulo Cardoso de Almeida!