What key moments from Snowflake's #DataCloudSummit 2024 excited us the most? Check out this event recap by Ray Quinones to learn about the sessions, meetings, and discussions that took place: https://ow.ly/po4Y50Sqk1o
About us
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
- Website
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https://www.merkle.com
External link for Merkle
- Industry
- Business Consulting and Services
- Company size
- 10,001+ employees
- Headquarters
- Columbia, MD
- Type
- Privately Held
- Specialties
- Customer Relationship Marketing (CRM), Enterprise Technology Services, Analytics, Data Sourcing, Experience and Personalization, Performance Media, Customer Strategy, Customer Loyalty, Addressable Advertising, Identity Resolution, Data Management, SEM, SEO, Display Advertising, Paid Social, Amazon Advertising, Marketing Technology, Customer Experience, Performance Creative, User Experience, B2B Marketing, Enterprise Technology, Customer Experience Management, and CXM
Locations
Employees at Merkle
Updates
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How can businesses grow sustainably? Barry Fiske highlights the difference between dumb and smart growth in this Fast Company article: https://ow.ly/hbkj50SqjRA
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How are data and technology transforming marketing? Hear dentsu's Shirli Zelcer discuss how both are important to moving the industry forward in this MediaVillage.org video: https://ow.ly/fnhf50SqjIg
Dentsu's Shirli Zelcer on Harnessing Data and Technology for Enhanced Advertising Outcomes (VIDEO)
mediavillage.com
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We are thrilled that Merkle has become a global strategic partner within the Braze Alloys Partner Program! Learn more in our press release: https://ow.ly/BIP750SqjBi
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Two decades of innovation! Learn how our 20-year partnership with Salesforce is evolving and how we’re cultivating creativity through customer identity and experience in our #CannesLions24 wrap-up blog: https://ow.ly/aX5T50StpkB
Cannes 2024 Wrap-Up: Merkle and Salesforce Get Creative With CX
merkle.com
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How did JCPenney achieve a 3.8x higher conversion rate and a 30% opt-in rate using Merkle's Intelligent Messaging? Learn about GiftBot, a dentsu X and JCPenney collaboration, in our case study: https://ow.ly/KrZO50Sqjvk
JCPenney: Engaging holiday shoppers with GiftBot
merkle.com
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"Identity is the foundation for accurate, measurable, and deeply personalized consumer experiences, and the capabilities of the tech stack enable this." Uncover the various layers of identity within the tech stack here: https://ow.ly/K7bA50SqjfZ
How Identity Fits into the Tech Stack
merkle.com
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Join us for the #nonprofit tech event of the year on July 31! Navigate the tech product landscape with Merkle's Nate Drushell at #Bridge24 in National Harbor, MD: https://lnkd.in/dFpu9z3G
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“It’s no longer just about getting an ad out there, it’s also about delivering a great experience,” says Merkle Global President Pete Stein in conversation with exchange4media. Watch here & learn about the importance of #CXM: https://ow.ly/I2kl50Sqj8N
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Merkle reposted this
Still thinking about the amazing week we had at Cannes Lions International Festival of Creativity. Countless meaningful and thought-provoking moments spent with clients, partners, colleagues and industry acquaintances. An honor to have spoken at Microsoft beach alongside Jared Spataro about Unlocking Creativity in AI. Especially proud of Stephen Kiely, Jordan Doucette and Rafik Belmesk and Dentsu Creative Canada for their two Gold Lions. Weeks like this are what it's all about. https://lnkd.in/eRXS3vSa
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