If you’re looking to make your mark in the e-commerce world, Amazon Advertising might just be the key to your success! Whether you’re an artisan in India or a tech entrepreneur in California, it can be a tool to revolutionize your online presence and drive growth exponentially. To learn how to leverage Amazon Advertising to its full potential, read the newsletter written by Danish Khanna and Ritwiza Tomar here! #eCommerce #digitaladvertising #Amazonadvertising #marketplaces
Merkle Sokrati
Advertising Services
Pune, Maharashtra 172,137 followers
Truth in Data. Proof in Performance.
About us
Merkle Sokrati is a leading technology-enabled, data-driven customer experience management (CXM) company. For over a decade, top Indian brands and leading organizations have partnered with us to build and maximize the value of their customer portfolios. We work with India's largest and fastest-growing brands like Bajaj, HUL, Kotak, M&S, Max, P&G, Reliance, SBI, Shoppers Stop, Swiggy, Voot, and many others to build and execute customer-centric business strategies. With more than 1,000 smart, dedicated people, we are still growing extremely fast, with USD hundreds of millions of annual Ad-Spends. Since 2017, Merkle Sokrati is part of Merkle Inc., and dentsu international. With best-in-class services and solutions in Media, CRM, and Creative, dentsu international operates in over 145 markets worldwide with more than 48,000 dedicated specialists.
- Website
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https://sokrati.com/?utm_source=linkedin&utm_medium=organic&utm_campaign=homepage
External link for Merkle Sokrati
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Pune, Maharashtra
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Search Engine Marketing, SEM, Digital Marketing, Social Media Marketing, Facebook Marketing, Display Marketing, Search marketing software, Content Marketing, Remarketing, Retargeting, and Bid Optimization
Locations
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Primary
Get directions
Survey No. 35, Deep Complex, 1st floor, Above Renault Showroom, Mumbai – Bangalore Highway Road, Baner
Pune, Maharashtra 411 045, IN
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Get directions
2443 Filmore st # 380-4440
San Francisco, CA 94117, US
Employees at Merkle Sokrati
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Himanshu Gupta
AEM DevOps and AWS Solution Architect
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Sanjiv Sutar
Associate Director Interface Development at Merkle Sokrati
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Preksha Lamba
Brand and Communication Expert | Digital & BTL Branding | Social Media & Influencer Marketing
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PRAVEEN POWAR
Finance Consultant -Finance at Sokrati Technologies Pvt Ltd
Updates
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In the imminent cookie-less marketing world, how are businesses utilizing new techniques to adapt? How can fledgling brands leverage the climate to stay ahead of the curve? From taking advantage of digital eCommerce to the specifics of server-to-server tracking and Data Clean Rooms, join Akhil Madipelly –AVP, Digital Center of Excellence and Gauri Basant Sharma – Digital Marketing Manager at Bajaj Auto Ltd. in an insightful conversation tackling these issues. Watch it here: https://lnkd.in/e_mUJ7dD #Sokrati #GrowWithSokrati #DigitalMarketing
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#clientsuccess | Through a powerful blend of strategic Google and Meta performance campaigns, Bajaj Auto's new Pulsar models have achieved exceptional milestones! At Sokrati, we transformed their purchase journey with a meticulously crafted digital approach that skyrocketed leads by 10x! 🚀📈 Leveraging the latest media strategies, we slashed CPLs by 57% and optimized campaign performance to perfection. 🌟 "Partnering with Sokrati has been a game changer for Bajaj Auto Ltd. The team’s uniquely crafted marketing strategies and performance campaigns led to a 10X increase in test drive bookings. The strategic approach, combined with their deep understanding of the target audience and building transformative customer experiences led to exceptional results. The next gen Pulsar NS125, NS160 and NS 200 launch campaigns have had a significant impact on the retail sales" - Gauri Basant Sharma, Digital Marketing Manager, Bajaj Auto Ltd. Congratulations to everyone involved! 🎉 Mayank Rana || Priyanka Shukla || Anand Nawathe || Ashray Acharya || Paridhi Mathur || Kushal Saraogi || Arya Pande Priyanka Bisen Shah || Gauri Basant Sharma #google #meta #performancecampaigns #bajajpulsar #digitalmarketing #sokrati #dentsu To know more, click on the link! https://lnkd.in/ez7j-TtN
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Srinivas Seshadri, SVP - Business Operations, Merkle Sokrati outlines the five trends that will underly the defining shift to cookie-less:
Cookies have long been the cornerstone of marketing measurement, but a cookie-less future promises something even more transformative for brands and businesses. This shift is set to revolutionize how companies connect with their audiences, empowering marketers to unearth deeper, more actionable insights. By harnessing advanced data integration, AI-driven analytics, and an unwavering commitment to privacy and compliance, marketers will redefine the landscape, forging stronger, more meaningful connections with their customers. According to Srinivas Seshadri, Senior Vice President- Business Operations, SOKRATI, here are five pivotal trends shaping The Future of Marketing Measurement: - Privacy regulations drive transformation: With stringent regulations like GDPR (General Data Protection Regulation) and the impending cookie deprecation, advertisers must innovate to measure ad campaign performance while prioritizing user privacy. - Tech giants lead the charge: Tools like the Topics API, Apple's SKAdNetwork, and Google's Privacy Sandbox set new standards for privacy and measurement, showcasing how industry leaders are adapting to the evolving landscape. - Measurement partners revolutionize: Mobile measurement partners (MMPs), customer data platforms (CDPs), and data service providers are developing groundbreaking solutions to excel within new privacy constraints. - Challenges persist: Despite innovations, new measurement methods face hurdles such as data delays and retargeting difficulties, potentially increasing costs and reducing campaign efficiency. - Adaptation is crucial: The most successful companies will build robust in-house analytics teams, ensure transparency in data collection, and stay ahead of regulatory changes, navigating the complexities of a cookie-less world with agility and foresight. Curious for more insights? Here's your gateway to the dentsu knowledge universe - log in to learn more! https://sokrati.com/blog https://lnkd.in/gRAchB65 || Harsha Razdan || Anita Kotwani || Kartik Iyer || Narayan Devanathan || Simi Sabhaney || Amit Wadhwa || Anubhav Sonthalia || Santosh Gannavarapu || Sujit Vaidya || Shalinee Kulshreshtha || Unmesh Pawar || Manavendra Davar || Anindita Sarkar || Nilesh Gohil || || Lubna Surti || Alifiya Hirani || Prerna Sagvekar || Diksha Grover ||
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Sometimes, all that's in the way of your business and growth is the language barrier! Want to know how you can leverage Hreflang and Language Selector to boost traction and expand your business? Our blog post written by Pallavi Pahadi, Senior Analyst - SEO at Merkle Sokrati highlights more about what the best practices are to implement a language selector. Read more here - https://lnkd.in/e8tFAYCm Or write to us at: hellosokrati@dentsu.com #SEO #Searchengineoptmization #digitalmarketing #Hreflang #Languageselector #Userexperience #Dentsu #Sokrati
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A new era of SEO! Discover the transformative potential of Google's Search Generative Experience (SGE). Our latest newsletter edition by Jainam Desai, Manager - Business Strategy at Merkle Sokrati, delves into how SGE: ► Interprets conversational prompts to display curated, tailor-made, relevant results powered by AI. ► Delivers personalized search results tailored to individual preferences and search history. ► Prioritizes visuals like images, videos, and interactive elements. Learn how SGE is set to revolutionize search and the strategies you need to utilize it to the fullest. Subscribe for more insights! #SEO #searchengineoptimization #digitalmarketing #AI #GoogleSGE
How will Search Generative Experience impact SEO?
Merkle Sokrati on LinkedIn
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“O.K. Google!” “Hey, Siri!” The future of SEO might just be something you hear before you see! pritesh kale, Account Manager - SEO at Merkle Sokrati, provides insight into how voice search could be the answer for the future of Search Engine Optimization. Read more here - https://lnkd.in/d7yiQRGJ #SEO #searchengineoptimization #performancemarketing #Digitalmarketing #Sokrati #Dentsu
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We are thrilled to announce an addition to the trophy cabinet at Sokrati! 🏆 Presenting Microsoft's Retail Agency of the Year award across APAC! Well-deserved triumph with this prestigious award! 🎉 This year, Merkle Sokrati's win is a testament to their unparalleled expertise and dedication. This achievement not only highlights our exceptional skills but also their commitment to excellence and innovation. 🙌 Well done, team! 👏 Tushar Wadhwa || Amanmehar Singh Sondhi || Ayush Sharma || Ananya Chattopadhyay || Jenit Sitapra Smitil Kirloskar || Bakcen George || Mohit Thadani || Sona Sharma Dentsu India #MSFTadsPartnerAwards #MSFTadsPartner #MSFTads #Sokrati #dentsu
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It's a wrap! Merkle Sokrati x Amazon Search and Display Training and Workshop concludes with poignant results! 📅 Day 1: Amazon Sponsored Ads Refresher: Teams delved into Amazon Sponsored Ads, leveraged these best practices to out-of-the-box solutions in diverse use cases, fostering innovative approaches. 📅 Day 2: Maximizing Display Opportunities: Participants learned to leverage the synergy between search and display advertising to boost brand reach and revenue, crafting impactful campaigns. We will continue to organize more such workshops, fostering a climate of innovation and excellence! 🙌 Lakshya Chadha || Ratna Widhani || Shubhamkar Pal || Awnish Kumar Maurya || Danish Khanna || Hrishikesh Ramekar || Om Patil || Varun urs || Anshu Priya || Rajvardhan Jatrate || Sejal Chordiya || Bedaant Srivastav || Mohd Faiz Khan Khilji || @Abhijit Bawane || Ritwiza Tomar || Soham Tiwatane || RISHIKESH MISHRA || Prathamesh Deshmukh || Kshitij Gogawat || Manoranjan Pandey || Vaibhav Barde || Atishay Jain || Vaishnavi Kasat || Kavya Mahajan #amazonadvertising #digitalmarketing #search #sokrati #amazon
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We had a fantastic start to June, with the pleasure of meeting the folks at Croma. In this client connect we got the the opportunity to: ☑ Discuss the success of summer campaigns ☑ Align on marketing and business objectives ☑ Foster the building blocks of meaningful avenues to continue collaboration Here’s to the road ahead! Deeptiman Dasgupta || Hayden Mendonza || Gautami Patil Amita Srivastava || Abhineel Beohar || Bharat Wasule || Maitreyi Damugade || Nabeeha Ayaz || Pranav Singh Grover || Priyanka Shukla || vishal mishra || Yash Kalaria || matin Jamadar || #performancemarketing #growth #sokrati #croma
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