"Identity is the foundation for accurate, measurable, and deeply personalized consumer experiences, and the capabilities of the tech stack enable this." Uncover the various layers of identity within the tech stack here: https://ow.ly/K7bA50SqjfZ
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Planning a packaging redesign for one of your brand's products? Barry Fiske says to highlight one key detail from the original package design. Learn more in this Fast Company article: https://ow.ly/BKwW50SrjjP
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It’s always a good idea to keep an eye on the competition. But competitors’ activity shouldn’t dictate your #CX strategy. Listening to customer feedback improves the experiences you deliver and is a prerequisite for building a powerful, relevant brand with lasting value. Learn more here: https://ow.ly/AMM550SrjfN
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#PrideMonth might have ended, but our celebration continues! 🌈 At Merkle and dentsu, we cherish and promote the diversity of our global team all year long. Take a look at some amazing photos of our colleagues in the Philippines at the #PrideLoveLaban2024 event 👉 A big thanks to Alyanna Orna for sharing!
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How did the City of Hope boost their TV response rates by 10%? Learn how partnering with Merkle improved their TV strategy, ultimately providing life-saving care to more patients: https://ow.ly/N7xz50Srlqz
City of Hope: A personalized media strategy for critical cancer care | Merkle
merkle.com
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"Consumers’ needs, overall, are actually quite simple: They want cost-effectiveness, convenience and consistency from their brand experiences." Read the full Campaign US article from Pete Stein featuring insights from our latest #CX report: https://ow.ly/LNix50Srj2J
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Read about two dentsu team members and their personal and professional journeys as we continue to celebrate #Pride in this #IAmMerkle blog: https://ow.ly/mzW950SsaW1
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Why are brands working to improve their #CXM now more than ever? Find out in this exchange4media interview with Merkle Global President Pete Stein and hear how #CX and advertising continue to evolve: https://ow.ly/esSJ50SriUS
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How did a chatbot create more meaningful connections between the World Wildlife Fund and its audience? Read the case study to learn how Merkle leveraged chat to promote animal adoption: https://ow.ly/9Bom50SriSx
Leveraging chat to enhance brand plus audience connection
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Did you know that account-based marketing (ABM) can lead to a 171% lift in annual contract value? Read our guide to achieve #ABM success & drive real business results: https://ow.ly/raY050SqkYF
Key Steps to Start Using ABM
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