Planning a packaging redesign for one of your brand's products? Barry Fiske says to highlight one key detail from the original package design. Learn more in this Fast Company article: https://ow.ly/BKwW50SrjjP
About us
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
- Website
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https://www.merkle.com
External link for Merkle
- Industry
- Business Consulting and Services
- Company size
- 10,001+ employees
- Headquarters
- Columbia, MD
- Type
- Privately Held
- Specialties
- Customer Relationship Marketing (CRM), Enterprise Technology Services, Analytics, Data Sourcing, Experience and Personalization, Performance Media, Customer Strategy, Customer Loyalty, Addressable Advertising, Identity Resolution, Data Management, SEM, SEO, Display Advertising, Paid Social, Amazon Advertising, Marketing Technology, Customer Experience, Performance Creative, User Experience, B2B Marketing, Enterprise Technology, Customer Experience Management, and CXM
Locations
Employees at Merkle
Updates
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It’s always a good idea to keep an eye on the competition. But competitors’ activity shouldn’t dictate your #CX strategy. Listening to customer feedback improves the experiences you deliver and is a prerequisite for building a powerful, relevant brand with lasting value. Learn more here: https://ow.ly/AMM550SrjfN
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#PrideMonth might have ended, but our celebration continues! 🌈 At Merkle and dentsu, we cherish and promote the diversity of our global team all year long. Take a look at some amazing photos of our colleagues in the Philippines at the #PrideLoveLaban2024 event 👉 A big thanks to Alyanna Orna for sharing!
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How did the City of Hope boost their TV response rates by 10%? Learn how partnering with Merkle improved their TV strategy, ultimately providing life-saving care to more patients: https://ow.ly/N7xz50Srlqz
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"Consumers’ needs, overall, are actually quite simple: They want cost-effectiveness, convenience and consistency from their brand experiences." Read the full Campaign US article from Pete Stein featuring insights from our latest #CX report: https://ow.ly/LNix50Srj2J
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Read about two dentsu team members and their personal and professional journeys as we continue to celebrate #Pride in this #IAmMerkle blog: https://ow.ly/mzW950SsaW1
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Why are brands working to improve their #CXM now more than ever? Find out in this exchange4media interview with Merkle Global President Pete Stein and hear how #CX and advertising continue to evolve: https://ow.ly/esSJ50SriUS
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How did a chatbot create more meaningful connections between the World Wildlife Fund and its audience? Read the case study to learn how Merkle leveraged chat to promote animal adoption: https://ow.ly/9Bom50SriSx
Leveraging chat to enhance brand plus audience connection
merkle.com
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Did you know that account-based marketing (ABM) can lead to a 171% lift in annual contract value? Read our guide to achieve #ABM success & drive real business results: https://ow.ly/raY050SqkYF
Key Steps to Start Using ABM
merkle.com