“True inclusion goes well beyond the diversity of actors on screen.” In his latest article for Campaign US, Marc Wilson, PhD, EVP, executive director of strategic inclusion at FCB Chicago, reminds us that we must go further than depiction to recognize the power of both relevance and resonance – and how they work together to capture the true value of diversity. “Inclusion is not simply seeing yourself mirrored back to you in an ad. It’s about the premise, values, and insights guiding the work that resonate on a much deeper level.” Go beyond the "checked box": https://lnkd.in/eUqTNJK8 #FCB #FCBChicago #Storytelling #Diversity #Advertising
About us
FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 120 offices in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at www.FCB.com and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).
- Website
-
http://www.fcb.com/
External link for FCB Global
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- New York, New York
- Type
- Public Company
- Specialties
- integrated marketing communications agency
Locations
-
Primary
100 W 33rd St
New York, New York 10001, US
-
1160 Battery St
San Francisco, CA 94111, US
Updates
-
Campaign US has revealed their 2024 “40 Over 40” honorees and we’re delighted to see our Global CEO, Tyler Turnbull, has made the list. Celebrating senior talent across sectors, industries and areas of expertise, the list shines a light on those who are pushing the industry forward and setting an example for all of those young, rising stars. Congrats, Tyler! See all the honorees here: https://lnkd.in/editYKx4
-
-
Intuit QuickBooks and FCB London have launched their fun new idents featuring humorous exchanges between animated cricket stumps. Directed to accounting pros and small business owners, many of whom are England cricket fans, these idents bring QuickBooks' playful vibe to life with 12 unique spots that offer amusing remarks, puns, and, of course, business humor! Catch them during England’s Test and T20 matches on Sky Sports all summer. Read more on Creative Salon Worldwide: https://lnkd.in/gcHQ5WC6 #Quickbooks #Advertising #England #Test #Cricket #CreativeAdvertising
-
FCB Global CCO, Andrés Ordóñez is joining the PR Jury at The Drum Awards 2024. As the deadline approaches, Andrés shares his top tips on what makes an effective entry: “A great PR campaign digs deep into what makes the audience tick, fitting perfectly into the current vibes in society or culture. Show us how you’ve been timely and connected to a timeless platform, sparked conversations, and driven real change.” #TheDrumAwards The Drum
-
-
FCB Group India has been making headlines for winning pitches and awards, but what's the secret to their success? Dheeraj Sinha, CEO of FCB Group India, spoke to Melt Magazine's Suresh Venkat to give the low-down on why the agency has been so successful of late: “The good thing about advertising of today is that we’re being called in to solve problems, not just to do another ad or campaign… We’re using technology, data, AI, building products and packaging, or solving something at the distribution end. So the fundamental definition of an agency today is that creativity is being used to solve business problems, and human problems.” Watch the full interview as they explore the future of advertising, his "growth, guts, and glory" mindset, and how to solve problems through creativity. Get ready to “Melt” with Dheeraj: https://lnkd.in/eYCVYAzn #FCB #FCBGroupIndia #Advertising #Melt #AI #Creativity #Interview #Technology #Advertising
-
-
💭 Introducing AdVocab! Years in the making, FCB London, has launched a free new tool to help newcomers to the industry understand the complex and technical language used in everyday work. Launched in partnership with D&AD's New Talent programs Shift and New Blood, AdVocab is an encyclopedic tool listing hundreds of words and phrases often heard in the industry to break down the language barrier young people often face when starting out. Concepted and created by FCB LDNers, Art Director Amy Bland and Copywriter Sacha Burke, with illustrations and design by Dante Attuoni, the site includes commonly used industry words and phrases, alongside definitions and brought to life with illustrations. AdVocab also has an open design toolkit so users can submit any new word they’ve been confused by in the past, and design their own illustrations to then share on social and ultimately, help grow the list of definitions. https://www.advocab.com/ Read more in Creative Review: https://lnkd.in/eFhW-3ct
-
The Tour de France is well underway, and so is FCB London's latest campaign for Škoda Auto, spotlighting the brand’s long-standing partnership with the Tour de France 🚲 A 30-second film is a celebration of the diverse reasons cyclists are so passionate about riding - whether for fun, fitness, or to appreciate the beautiful scenery - to showcase how Škoda supports all cyclists, from professionals to amateurs. The campaign will run for three months worldwide across TV, print, online, social media, and OOH. Watch the spot below and read more in Campaign UK: https://lnkd.in/eNk88Nbq #Advertising #CreativeAdvertising #TourdeFrance
-
The shortlist for the Creativepool Annual 2024 has been announced and we're delighted to see four shortlists for FCB. While the judges are deliberating, our agencies in London, Canada, and Malaysia need your votes in the People's Choice Awards to secure a spot on this coveted list for 2024. 🌟 FCB London's latest campaign for Unite Students, "Live. Your. Now." has been shortlisted in Production. 🌟 FCB Canada's Nancy Crimi-Lamanna has been shortlisted for Creative Leader of the Year. 🌟 FCB SHOUT's "Forgiveness" campaign for RHB Banking Group has been shortlisted in Branded Content. 🌟 FCB SHOUT has also been shortlisted in Best Agency to Work For. ⬇ Voting for the Creativepool People's Choice Awards closes on July 11, so click the link below and have your say before it's too late ⬇ https://lnkd.in/evYW533S #Annual2024 #CreativeAwards #Creativepool
-
-
Don’t miss Danilo Boer on the Rotonde Stage at Cannes Lions International Festival of Creativity at 12:45pm TODAY, sharing FCB New York and Michelob ULTRA’s journey through the years. Sneak peek at the session here: https://lnkd.in/eys7BEXS #CannesLions2024 #FCBCannes
Michelob ULTRA and FCB continually push the boundaries of sports, technology and entertainment. It’s a winning partnership. At Cannes Lions next week, Danilo Boer, Global Creative Partner of FCB Global, will be revealing how both brand and agency have worked together to create innovative experiences – leading teams in the battle of doing the impossible. See the session on Friday 21 June on the Rotonde Stage. Until then, explore the full 2024 Programme here | lnkd.in/eys7BEXS #CannesLions2024
-
We’re beyond proud to share that FCB has been named Cannes Lions International Festival of Creativity Regional Network of the Year - North America for the sixth year in a row. Bravo to our teams across the region who continue to make this exciting accolade possible year after year. Read more: https://lnkd.in/eGiM7DGF FCB Canada, FCB Chicago, FCB New York #CannesLions2024 #FCBCannes