FCB Chicago reposted this
“True inclusion goes well beyond the diversity of actors on screen.” In his latest article for Campaign US, Marc Wilson, PhD, EVP, executive director of strategic inclusion at FCB Chicago, reminds us that we must go further than depiction to recognize the power of both relevance and resonance – and how they work together to capture the true value of diversity. “Inclusion is not simply seeing yourself mirrored back to you in an ad. It’s about the premise, values, and insights guiding the work that resonate on a much deeper level.” Go beyond the "checked box": https://lnkd.in/eUqTNJK8 #FCB #FCBChicago #Storytelling #Diversity #Advertising